Electronic Arts and UFC Extend Multi-Year Partnership to Bring More Great Games to Fight Fans Around the World
November 05 2020 - 9:22AM
Business Wire
EA SPORTS to Continue as the Exclusive* Home
for the Most Authentic and Innovative UFC Interactive Entertainment
Experience Through 2030
Today, Electronic Arts (NASDAQ: EA) and UFC announced a
multi-year renewal of their partnership to continue to deliver
authentic, innovative, and thrilling mixed martial arts (MMA)
games. Millions of players worldwide for years to come will get to
compete in the virtual octagon through the EA SPORTS™ UFC®
franchise.
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The new agreement arrives as the world is playing and watching
more EA SPORTS UFC than ever before as MMA fandom continues to
grow. Fans played more than 64 million simulated UFC fights during
the EA SPORTS UFC 4 launch week, a 125 percent year-over-year
increase compared with the previous edition, EA SPORTS UFC 3. EA
SPORTS UFC 4 launch weekend timed alongside UFC 252: Miocic vs.
Cormier 3 enhanced the connection to the sport driving a spike of
almost 75 percent more players than EA SPORTS UFC 3.
“We’re thrilled to extend our more than 10-year partnership with
the UFC as we continue to build one of the fastest-growing sports
franchises in the world, based on the rapidly expanding sport of
MMA,” said Cam Weber, Executive Vice President & Group GM, EA
SPORTS. “This agreement will allow us to push the creative
boundaries of mixed martial arts video games and connect millions
more around the world to the culture of the sport.”
“We’re thrilled that we will continue our partnership with EA
for the next 10 years,” said Tracey Bleczinski, Senior Vice
President, UFC Global Consumer Products. “EA SPORTS has become a
natural extension of UFC’s brand and an important way to engage
with our fans. We’ve just launched our most successful game to date
and EA keeps proving there’s room to grow and introduce new fans to
the sport. We’re going to keep pushing the boundaries together and
make incredible games that UFC fans love to play.”
EA SPORTS and the UFC will also partner on innovative new
experiences and more ways for fans around the world to connect with
the excitement of MMA. The partnership will include more forms of
play and self-expression, available on more platforms, including
expanded future offerings for mobile players. This partnership will
also focus on design, visualization, and development innovations
for the games to grow and deepen the world of EA SPORTS UFC,
impacting how they play and feel, and how players connect to the
sport as it happens.
The announcement follows the release of EA SPORTS UFC 4 for
PlayStation®4 and Xbox One on August 14, 2020 and delivers the most
polished MMA experience to date. UFC® middleweight champion Israel
“The Last Stylebender” Adesanya and UFC welterweight contender
Jorge “Gamebred” Masvidal serve as the game’s official cover
athlete duo. Join the EA SPORTS UFC community on Facebook and
Instagram, or follow on Twitter @EASPORTSUFC.
For more information about EA SPORTS, please visit
www.easports.com.
*EA has the exclusive rights to UFC worldwide except for China
featuring games with MMA as the primary activity.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed,
Titanfall and Plants vs. Zombies are trademarks of Electronic Arts
Inc. Madden, NFL and FIFA are properties of their respective owners
and used with permission.
About the UFC
UFC® is the world’s premier mixed martial arts organization
(MMA), with more than 318 million fans and 126 million social media
followers. The organization produces more than 40 live events
annually in some of the most prestigious arenas around the world,
while broadcasting to nearly one billion TV households across more
than 171 countries. UFC’s athlete roster features the world’s best
MMA athletes representing more than 72 countries. The
organization’s digital offerings include UFC FIGHT PASS®, one of
the world’s leading streaming services for combat sports. UFC was
acquired in 2016 by global entertainment, sports and content
company Endeavor, along with strategic investors Silver Lake
Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For
more information, visit UFC.com and follow UFC at Facebook.com/UFC,
Twitter, Snapchat and Instagram: @UFC.
Category: EA Sports
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version on businesswire.com: https://www.businesswire.com/news/home/20201105005683/en/
Travis Varner Sr. Communications Manager +1 650 628 2717
tvarner@ea.com
Cait Doherty Global PR Manager +41 7544-22264
cadoherty@ea.com
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