DraftKings To Make Debut at 2020 Masters with Bryson DeChambeau in Exclusive Multi-Year Deal
November 02 2020 - 1:00PM
Today, DraftKings announced an exclusive, multi-year relationship
with Bryson DeChambeau, who will become the first active
professional golfer to represent the digital sports entertainment
and gaming company via an integrated brand, content, marketing, and
VIP centric collaboration that will feature Bryson DeChambeau as
the face of DraftKings golf. Bryson is currently ranked No. 6 in
the Official World Golf Ranking and is coming off his first major
championship at the U.S. Open in September, 2020. Starting with the
2020 Masters, the DraftKings logo will be featured on DeChambeau’s
signature golf cap.
“Professional golf has been a key growth sport in both daily
fantasy and sports betting, and our collaboration with Bryson
DeChambeau is a notable new layer of mainstream brand exposure and
fan experience,” said Jason Robins, co-founder and CEO, DraftKings.
“As one of golf’s most promising athletes and the current U.S. Open
champion, DraftKings is strategically aligning with winning
athletes like Bryson who embody and embolden the competitive fire
of our customers.”
At DraftKings, golf remains the fourth-most-popular sport for
daily fantasy while golf sportsbook handle has grown over ten times
year over year. Excluding NFL games, the 2019 Masters ranked among
the top five highest-bet sporting events on DraftKings while 2020
has featured many of the company’s most popularly bet golf
tournaments of all time. Amidst this surge in golf betting, the
athlete sponsorship also entails unique experiential elements to
engage fans such as playing a round of golf with or receiving golf
lessons from Mr. DeChambeau.
“DraftKings has been at the forefront of innovation for how
people experience golf, and the company continues to modernize the
game through technology built by and for sports fans,” said Bryson
DeChambeau. “The gaming industry has already helped golf reach
broader audiences, and I am proud to work with DraftKings on
boosting fan excitement and engagement in the game.”
With the 2020 Masters taking place in November for the first
time in history and overlapping with the NFL during the final round
on Sunday, DraftKings is offering a $100,000 free-to-play pool that
captures the action of both sports. This is the first multi-sport
pool DraftKings has developed as the company further adapts to the
unique sports calendar of 2020.
Fans can access DraftKings Sportsbook and Daily Fantasy Sports
by visiting www.draftkings.com or by downloading DraftKings apps
via iOS and Android.
About DraftKings
DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment
and gaming company created to fuel the competitive spirits of
sports fans with products that range across daily fantasy,
regulated gaming and digital media. Headquartered in Boston, and
launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman,
DraftKings is the only U.S.-based vertically integrated sports
betting operator. DraftKings is a multi-channel provider of sports
betting and gaming technologies, powering sports and gaming
entertainment for 50+ operators across more than 15 regulated U.S.
and global markets, including Arkansas and Oregon in the U.S.
DraftKings’ Sportsbook offers mobile and retail betting for major
U.S. and international sports and operates in the United States
pursuant to regulations in Colorado, Illinois, Indiana, Iowa,
Mississippi, New Hampshire, New Jersey, New York,
Pennsylvania, Tennessee and West Virginia. DraftKings’ daily
fantasy sports product is available in 8 countries internationally
with 15 distinct sports categories. DraftKings is the official
daily fantasy partner of the NFL, MLB and the PGA TOUR as well as
an authorized gaming operator of the NBA and MLB and an official
betting operator of the PGA TOUR.
Media Contacts
media@draftkings.com@DraftKingsNews
Forward-Looking Statements
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statements” within the meaning of the “safe harbor” provisions of
the United States Private Securities Litigation Reform Act of 1995.
When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
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which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ Securities and Exchange Commission filings. DraftKings
does not undertake any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
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