Canada’s Favourite Mediterranean Fast, Fresh Eatery, Osmow’s™, Expands Beyond Meat® Plant-Based Protein Across its Me...
October 30 2020 - 9:29AM
Canada’s most popular Mediterranean fast, fresh eatery Osmow’s™ has
officially introduced Beyond Meat® plant-based protein across its
menu in all locations after receiving overwhelmingly positive
feedback when it was first introduced in select restaurants last
fall.
Renowned for its delicious shawarma specialties, the fast-casual
restaurant marries Beyond Beef®, a 100% plant-based ground designed
to deliver the taste, texture and versatility of ground beef, with
its signature offerings to present nine menu items across all of
its 100 locations.
“Canadians are increasingly looking for healthier and more
sustainable protein options, with a growing consumer segment now
identifying as flexitarians. Whether guests are vegan, vegetarian,
or carnivores looking to reduce their meat consumption, we are
delighted to bring this perfect mealtime solution to the table in
partnership with Beyond Meat,” says Osmow’s Founder, Sam Osmow.
Beyond Meat products are made from simple, plant-based
ingredients like peas, mung beans and rice. The plant-based ground
used in Osmow’s shawarma is made without GMOs, soy, gluten,
synthetic colours and flavours or bioengineered ingredients, and
has 35% less saturated fat than regular beef.
“At our core, Beyond Meat is about enabling consumers to Eat
What You Love™ , without sacrifice. Our partnership with
Osmow’s is a perfect example of that with nine delicious items
featuring plant-based protein, offering even more choices for
Canadian consumers,” says Tim Smith, Vice President of Food Service
Sales, North America, Beyond Meat.
The Beyond Meat menu items on the Osmow’s menu include:
- Beyond Meat®
Poutine – finely marinated plant-based shawarma,
made from Beyond Meat, is grilled to perfection, served on an
all-Canadian poutine with Osmow’s famous sauces.
- Beyond Meat® Shawarma
Wrap or Shawarma Platter – finely
marinated plant-based shawarma, made from Beyond Meat, served in a
pita wrap with a choice of fresh ingredients and Osmow’s famous
sauces, or sautéed with tomatoes and onions roasted to perfection
served on top of your choice of side.
- Beyond Meat® On
the Rocks™, On the
Stix™, or On the
Veggies - enjoy plant-based shawarma, made from Beyond
Meat, on rice, fries, or sautéed and grilled vegetables.
- Beyond Meat®
Salad – finely marinated plant-based shawarma,
made from Beyond Meat, is grilled and served on a bed of lettuce,
tomatoes, onions, cucumbers and green peppers.
- Beyond Meat® Half
& Half – finely marinated plant-based shawarma, made
from Beyond Meat, is grilled and served over a bed of rice &
fries, topped with Osmow’s famous sauces.
- Beyond Meat® Philly
Wrap - finely marinated plant-based shawarma, made from
Beyond Meat, is sautéed with green peppers, melted mozzarella
cheese and Osmow’s Signature Philly sauce, served in a pita.
Osmow’s recently opened its 100th location in Pickering,
Ontario; the opening is yet another marker in the brand's strident,
successful road to expansion into 2021.
For more information about Osmow’s, visit mrosmow.com and follow
@osmows on all popular social media channels.
Follow Beyond Meat on social media for the latest product news
and promotional offers @BeyondMeat.
About Osmow’sFounded in 2001 by Sam Osmow, the
first Osmow’s store was located in Streetsville, Ontario, Canada
and remains a successful operation to this day. Sam saw an
opportunity to bring his Egyptian roots to the Canadian landscape
blending traditional Egyptian cuisine balanced with a North
American palate. Filling a void in the current fast-casual culinary
marketplace, Osmow’s flavourful dishes with signature sauces such
as the fan-favourite garlic sauce keeps bringing customers back to
satisfy their cravings. Osmow’s has grown to 100 locations and is
expanding across Canada. Osmow’s also recently declared October 15
as National Shawarma Day in Canada, inviting all other
Mediterranean brands to celebrate the occasion as it continues to
grow this exciting flavourful food niche, in the spirit of
diversity and cultural exploration.
About Beyond MeatBeyond Meat, Inc.
(NASDAQ:BYND) is one of the fastest growing food companies in the
United States, offering a portfolio of revolutionary plant-based
proteins made from simple ingredients without GMOs, bioengineered
ingredients, hormones, antibiotics or cholesterol. Founded in 2009,
Beyond Meat products are designed to have the same taste and
texture as animal-based meat while being better for people and the
planet. Beyond Meat’s brand commitment, Eat What You Love™,
represents a strong belief that there is a better way to feed our
future and that the positive choices we all make, no matter how
small, can have a great impact on our personal health and the
health of our planet. By shifting from animal-based meat to
plant-based protein, we can positively impact four growing global
issues: human health, climate change, constraints on natural
resources and animal welfare. As of June 27, 2020, Beyond Meat had
products available at approximately 112,000 retail and foodservice
outlets in 85 countries worldwide. Visit www.BeyondMeat.com and
follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook,
Instagram and Twitter.
Contacts
Osmow’s:Heather
Kirk, Immedia PR416 500 1752heather@immediapr.com
Beyond Meat:beyondmeat@golin.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ff7f80e7-2aee-42a2-9a4a-13c88e9bf4bc
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