Beyond Meat® Introduces Its Newest Product Innovation, Beyond Breakfast Sausage® Links, at Grocery Stores Nationwide
October 08 2020 - 9:00AM
Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat,
today announced the addition of Beyond Breakfast Sausage® Links to
its line of innovative and delicious plant-based meat offerings.
Designed to deliver the same taste and texture as pork-based links,
Beyond Breakfast Sausage Links have no GMOs, bioengineered
ingredients, synthetic colors, hormones, antibiotics or
cholesterol, and have 40% less sodium than a leading brand of
traditional pork breakfast sausage links.
The brand’s fourth new retail product of 2020
following the launch of Beyond Breakfast Sausage Patties, Cookout
Classic™ and most recently, Beyond Meatballs™, Beyond
Breakfast Sausage Links will roll into grocery stores nationwide,
including at select Kroger, Albertsons, Sprouts, Harris Teeter,
Wegmans, Whole Foods Market and more throughout October. Sold in
the meat case with a suggested retail price of $5.99 for eight
links, Beyond Breakfast Sausage Links feature a signature blend of
savory herbs and spices and are a delicious and satisfying
plant-based addition to any breakfast spread.
As a result of the brand’s impressive growth in
retail, the company’s products are available at approximately
26,000 retail outlets across the U.S., and consumers have made
their preference for Beyond Meat clear: according to the latest
4-week SPINS data ending 9/6/20, Beyond Meat was the #1 selling
brand in all refrigerated plant-based meat. Mostly recently, the
company has focused on expanding its breakfast platform including
doubling its retail distribution of its frozen breakfast sausage
patties.
“With demand for plant-based breakfast options
continuing to rise and more of us eating breakfast at-home, we knew
the segment was ripe for innovation,” said Stuart Kronauge, Chief
Marketing Officer, Beyond Meat. “With the launch of Beyond
Breakfast Sausage Links, we’re thrilled to introduce another
better-for-you plant-based meat option to satisfy consumers’ love
of classic breakfast dishes. We think our fans will be excited that
they can make restaurant-style breakfast an at-home staple with our
new links.”
Beyond Meat’s vision is to be a global protein
company capable of serving consumers’ growing demand for delicious,
nutritious and sustainable protein. Recently, the findings from a
clinical study using Beyond Meat’s plant-based products
were published in The American Journal of Clinical
Nutrition. In the study conducted at Stanford University,
researchers evaluated the impact of replacing animal-based
meat with Beyond Meat plant-based meat over an 8-week period on
cholesterol levels (including LDL), heart disease
risk factors including TMAO levels, and body weight, and found
improvement in key health metrics when participants replaced
animal-based meat with Beyond Meat plant-based meat. The
results provide yet another data point in a growing field of
research about how plant-based meat can help people live healthier
lives, and Beyond Meat is committed to supporting further academic
and scientific study into the impacts of plant-based meats on
health.
About Beyond MeatBeyond Meat,
Inc. (NASDAQ: BYND) is one of the fastest growing food companies in
the United States, offering a portfolio of revolutionary
plant-based meats made from simple ingredients without GMOs,
bioengineered ingredients, hormones, antibiotics or cholesterol.
Founded in 2009, Beyond Meat products are designed to have the same
taste and texture as animal-based meat while being better for
people and the planet. Beyond Meat’s brand commitment, Eat What You
Love™, represents a strong belief that there is a better way to
feed our future and that the positive choices we all make, no
matter how small, can have a great impact on our personal health
and the health of our planet. By shifting from animal-based meat to
plant-based meat, we can positively impact four growing global
issues: human health, climate change, constraints on natural
resources and animal welfare. As of June 27, 2020, Beyond Meat had
products available at approximately 112,000 retail and foodservice
outlets in 85 countries worldwide, including approximately 26,000
retail outlets in the U.S. Visit www.BeyondMeat.com and follow
@BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and
Twitter.
Forward Looking
StatementsCertain statements in this release constitute
“forward-looking statements.” These statements are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in the Company’s Annual Report on Form 10-K for the
year ended December 31, 2019 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 19, 2020, and the Company’s
Quarterly Report on Form 10-Q for the quarter ended June 27, 2020
filed with the SEC on August 11, 2020, as well as other factors
described from time to time in Beyond Meat’s filings with the SEC.
Such forward-looking statements are made only as of the date of
this release. Beyond Meat undertakes no obligation to publicly
update or revise any forward-looking statement because of new
information, future events or otherwise, except as otherwise
required by law. If we do update one or more forward-looking
statements, no inference should be made that we will make
additional updates with respect to those or other forward-looking
statements.
Media ContactAllison
Aronoffaaronoff@beyondmeat.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a9d56ffa-f282-46ca-82c5-0995e88dea56
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