Estée Lauder Works with NASA to Send Iconic Advanced Night Repair into Space
September 18 2020 - 2:51PM
Business Wire
Estée Lauder announced today the brand’s iconic Advanced Night
Repair Synchronized Multi-Recovery Complex will launch into space.
As a beauty industry leader in science and innovation, Estée Lauder
is the first-ever beauty brand to participate in NASA’s efforts to
enable business opportunities on the International Space Station.
Advanced Night Repair serum is scheduled to launch aboard a Cygnus
spacecraft atop an Antares rocket on Northrop Grumman’s 14th
commercial resupply services mission for NASA on September 29th,
2020 and will arrive at the International Space Station on October
3rd, 2020. Advanced Night Repair serum will be photographed for use
on the brand’s social media platforms.
“We are thrilled to reinforce our leadership once again as the
first beauty brand to go into space,” said Stéphane de La Faverie,
Group President The Estée Lauder Companies & Global Brand
President, Estée Lauder. “NASA is at the forefront of space
exploration, and as a leader in skincare innovation, Estée Lauder
is proud to support the incredible work NASA is doing to promote a
space economy by being the second-ever commercial product to
launch.”
“NASA is opening the International Space Station to business as
part of the agency’s efforts to enable a robust low-Earth orbit
economy,” said Phil McAlister, Director of Commercial Spaceflight
Development at NASA Headquarters. “Agreements like these directly
support NASA’s broad strategy to facilitate the commercialization
of low-Earth orbit by U.S. entities by demonstrating new markets
utilizing the unique environment of space.”
Estée Lauder chose the new Advanced Night Repair Synchronized
Multi-Recovery Complex for the journey to space because this iconic
product has shaped the future of skincare with a legendary legacy
of firsts. In 1982 it was the first nighttime repair serum in the
beauty industry and the first-ever beauty product to use hyaluronic
acid. Now, over 30 years later, inspired by a new breakthrough
science discovery and developed with the latest skincare
technology, Advanced Night Repair is the first serum to launch into
space. It will be photographed in the space station’s iconic cupola
window to create images for use on Estée Lauder’s social media
platforms.
New Advanced Night Repair Synchronized Multi-Recovery
Complex is available at Estée Lauder locations nationwide, at
www.esteelauder.com, and at major international airports.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies
Inc. Founded by Estée Lauder, one of the world’s first female
entrepreneurs, the brand today continues her legacy of creating
innovative, sophisticated, high-performance skincare and makeup
products and iconic fragrances – all infused with a deep
understanding of women’s needs and desires. Today, Estée Lauder
engages with women in over 150 countries and territories around the
world and at dozens of touch points – from in-store to digital. And
each of these relationships consistently reflects Estée’s powerful
and authentic woman-to-woman point of view. Follow @esteelauder on
Instagram, Facebook, Twitter and YouTube.
About NASA
NASA's vision is to discover and expand knowledge for the
benefit of humanity. Follow NASA on social media at:
https://www.nasa.gov/socialmedia For more information about NASA’s
commercial activities on the International Space Station, contact
NASA spokesperson Stephanie Schierholz at
stephanie.schierholz@nasa.gov. NASA Image Library:
https://images.nasa.gov/
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Estée Lauder: Tina Cooke, tcooke@estee.com
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