Cinedigm Partners with Canela.TV to Bring a Spanish Language Version of MyTime Movie Network to Native Speakers
August 28 2020 - 3:00PM
Business Wire
Partnership to Initially Launch in the U.S.,
With International Expansion Plans to Follow in Q4 2020
Cinedigm (NASDAQ: CIDM) announced today it has partnered
with Canela.TV, the first free ad-supported streaming channel for
Hispanics, to bring MyTime Movie Network to Spanish-language
speaking audiences. Canela.TV is owned by Canela Media, a leading
digital media tech company focused on connecting brands with
multicultural audiences.
MyTime Movie Network offers an unparalleled library of curated
content catering to women of all ages. The diverse library, which
has been seen by a combined audience of upwards of 20 million
viewers, features hundreds of popular, award-winning films and
premium network movies. Upon its launch on Canela.TV, films from
all genres will be available, ranging from pulse-pounding
thrillers, charming date-night comedies, romantic comedies, holiday
movies, feel-good musicals, family dramas and everything
in-between.
“This is an important partnership that illustrates how we are
aggressively expanding our channel offerings into new languages
that can be distributed widely across Spanish language audiences
domestically and worldwide," said Tony Huidor, Cinedigm’s General
Manager of Digital Networks. “Given Canela Media’s expertise in
multicultural marketing and advertising, we are excited to grow our
channel portfolio to support high-quality content that can be
targeted at Spanish-language audiences in order to meet the needs
of our ad partners.”
In addition to the Spanish language MyTime Movie Network
offering, Cinedigm is also utilizing Canela’s expertise in Spanish
language advertising as a demand partner to help sell advertising
across their channel business.
“One of our goals for Canela.TV was to bring free, high-quality
programming to Hispanic viewers and we are confident that our
partnership with Cinedigm will bring us closer to achieving this
vision,” said Isabel Rafferty, founder and CEO of Canela Media. “We
look forward to adding their programming to our platform and
leveraging our insights and viewer data to help them connect with
U.S. Latinos in a relevant and effective manner.”
Cinedigm continues to focus on bringing well-established brands
and film & television content from leading content owners into
the growing free ad-supported television marketplace. Opportunities
for premium content remain strong within the OTT ad-supported space
as traditional cable and satellite services continue to lose
subscribers.
ABOUT CINEDIGM
For twenty years, Cinedigm (CIDM) has been at the forefront of
the digital transformation of entertainment. Today, Cinedigm
continues that mission by providing content, channels and services
to the world’s largest media, technology and retail companies. Our
content aggregation and distribution services power the world’s
leading digital platforms and retailers. Cinedigm’s Digital
Networks group provides channels and services that entertain
consumers globally across hundreds of millions of devices. For more
information, visit www.cinedigm.com.
ABOUT CANELA MEDIA
Canela Media is a leading digital media tech company offering
brands a complete ecosystem to connect with multicultural audiences
leading with its free streaming service, Canela.TV, offering
on-demand Latino-focused movies and TV entertainment through
multiple platforms. Additionally, Canela Media reaches more than 20
million unique Hispanics across its 180+ premium Spanish-language
sites and influencer database. Combined with the company’s
proprietary data, Canela Media possesses in-depth knowledge and
understanding of how to establish meaningful and culturally
relevant connections with the new mainstream – U.S. Hispanics.
Headquartered in New York, Canela Media is ranked as the fourth
largest Hispanic ad-focused company and is female- and
minority-owned. For more information please visit
http://www.CanelaMedia.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200828005055/en/
Press Contact for CIDM: Jill Calcaterra
jcalcaterra@cinedigm.com
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