VANCOUVER, B.C., Aug. 27, 2020 /PRNewswire/
-- ElectraMeccanica Vehicles Corp. (NASDAQ: SOLO)
("ElectraMeccanica" or the "Company"), a designer and manufacturer
of electric vehicles, today announced "Drive
SOLO," a brand-new marketing campaign aimed at
educating consumers about the Company's flagship SOLO
EV, which is now in
production.
ElectraMeccanica has created an innovative, three-wheeled,
single-occupant all-electric vehicle that will transform urban
transportation and revolutionize the world's driving eco-system.
The campaign challenges consumers to reconsider their driving
habits, particularly when commuting to work, the gym, or visiting
friends. When you are driving solo…"Drive SOLO."
The campaign launched earlier this week with a takeover of one
of Los Angeles' iconic billboards
followed by a digital storytelling campaign across all social and
digital media platforms, including: Facebook, Instagram, Twitter
and the Company website. This marketing campaign accompanies the
Company's August 26 start of
production of the SOLO, with deliveries targeted for
late November/early December
2020.
The "Drive SOLO" campaign is
characterized by bold, minimalist visuals, which were designed by
Narrative Media Group, a specialty creative experience agency that
has worked with some of the country's most high-profile
influencers, organizations and iconic brands. As the first in a
series of future postings, this billboard is located in one of
West Los Angeles' most highly
trafficked locations on Santa Monica Boulevard leading to the
Company's first retail store in Century
City. More broadly, ElectraMeccanica is pursuing a hybrid
traditional/non-traditional social and digital marketing campaign
to be rolled out over the next several months. The dynamic and
geo-targeted campaign includes a Spotify ad buy spanning mobile and
desktop platforms that communicates the accessibility,
sustainability, relevance and cutting-edge technology of the
SOLO.
"Our 'Drive SOLO' campaign will position our
flagship SOLO at the center of a transportation
revolution, filling a niche between last-mile micro-mobility
solutions and larger, under-utilized passenger cars," said
ElectraMeccanica CEO Paul Rivera.
"Coming on the heels of the start of production and leading up to
the first SOLO deliveries in late 2020, we are
changing the way people think about how and what they drive. When
you're driving solo, 'Drive SOLO.'"
Distribution of the SOLO will begin in three
locations where the Company has an existing retail footprint;
Southern California, Scottsdale, AZ and Portland, OR. Additional deliveries will be
made to key markets along the west coast as the company continues
to expand.
The SOLO is a purpose-built three-wheeled,
all electric solution for the urban environment. Engineered for a
single occupant, it offers a unique driving experience for the
environmentally conscious consumer. The SOLO has a
range of 100 miles and a top speed of 80 mph, making it safe for
highways. The SOLO features front and rear crumple
zones, side impact protection, roll bar, torque-limiting control,
as well as power steering, power brakes, air conditioning and a
Bluetooth entertainment system. It blends a modern look with safety
features at an accessible price point of $18,500. The SOLO is currently
available for pre-orders at
https://electrameccanica.com/product/solo-reservation/.
About ElectraMeccanica Vehicles Corp.
ElectraMeccanica Vehicles Corp. (NASDAQ: SOLO) is a Canadian
designer and manufacturer of environmentally efficient electric
vehicles (EVs). The company's flagship vehicle is the innovative,
purpose-built, single-seat EV called the SOLO. This
three-wheeled vehicle will revolutionize the urban driving
experience, including commuting, delivery and shared mobility. The
SOLO provides a driving experience that is unique,
trendy, fun, affordable and environmentally friendly.
InterMeccanica, a subsidiary of ElectraMeccanica, has successfully
been building high-end specialty cars for 61 years. For more
information, please visit www.electrameccanica.com.
Safe Harbor Statement
Except for the
statements of historical fact contained herein, the information
presented in this news release and oral statements made from time
to time by representatives of the Company are or may constitute
"forward-looking statements" as such term is used in applicable
United States and Canadian laws
and including, without limitation, within the meaning of the
Private Securities Litigation Reform Act of 1995, for which the
Company claims the protection of the safe harbor for
forward-looking statements. These statements relate to analyses and
other information that are based on forecasts of future results,
estimates of amounts not yet determinable and assumptions of
management. Any other statements that express or involve
discussions with respect to predictions, expectations, beliefs,
plans, projections, objectives, assumptions or future events or
performance (often, but not always, using words or phrases such as
"expects" or "does not expect", "is expected", "anticipates" or
"does not anticipate", "plans, "estimates" or "intends", or stating
that certain actions, events or results "may", "could", "would",
"might" or "will" be taken, occur or be achieved) are not
statements of historical fact and should be viewed as
forward-looking statements. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors which may
cause the actual results, performance or achievements of the
Company to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. Such risks and other factors include,
among others, the availability of capital to fund programs and the
resulting dilution caused by the raising of capital through the
sale of shares, accidents, labor disputes and other risks of the
automotive industry including, without limitation, those associated
with the environment, delays in obtaining governmental approvals,
permits or financing or in the completion of development or
construction activities or claims limitations on insurance
coverage. Although the Company has attempted to identify important
factors that could cause actual actions, events or results to
differ materially from those described in forward-looking
statements, there may be other factors that cause actions, events
or results not to be as anticipated, estimated or intended. There
can be no assurance that such statements will prove to be accurate
as actual results and future events could differ materially from
those anticipated in such statements. Although the Company believes
that the expectations reflected in such forward-looking statements
are based upon reasonable assumptions, it can give no assurance
that its expectations will be achieved. Forward-looking information
is subject to certain risks, trends and uncertainties that could
cause actual results to differ materially from those projected.
Many of these factors are beyond the Company's ability to control
or predict. Important factors that may cause actual results to
differ materially and that could impact the Company and the
statements contained in this news release can be found in the
Company's filings with the Securities and Exchange Commission. The
Company assumes no obligation to update or supplement any
forward-looking statements whether as a result of new information,
future events or otherwise. Accordingly, readers should not place
undue reliance on forward-looking statements contained in this news
release and in any document referred to in this news release. This
news release shall not constitute an offer to sell or the
solicitation of an offer to buy securities.
Company Contact
Ms. Bal Bhullar, CPA, CGA, CRM
Chief Financial Officer & Director
(604) 428-7656
Bal@electrameccanica.com
Investor Relations Contact
Gateway Investor Relations
Matt Glover and Tom Colton
(949) 574-3860
SOLO@gatewayir.com
Public Relations Contact
Amy
Pandya
R&CPMK
(310) 967-3418
amy.pandya@rogersandcowanpmk.com
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SOURCE ElectraMeccanica