Rite Aid Names Bari Harlam to Board of Directors
August 27 2020 - 8:30AM
Business Wire
Rite Aid (NYSE: RAD) has appointed Bari Harlam to its board of
directors effective Sept. 1, 2020. A successful C-suite leader,
marketer, educator and author, Harlam brings deep marketing
expertise and a powerful understanding of the customer of the
future to the company’s board. Rite Aid has continued to bolster
its leadership at all levels in support of the organization’s
RxEvolution strategy, which aims to position Rite Aid as a leading
destination for whole being health, where traditional and
alternative therapies align.
Harlam has earned a reputation as a marketing pioneer with a
keen understanding of how to attract the customer of the future
through data-driven customer insights and breakthrough omnichannel
strategies. Recently, as Chief Marketing Officer of Hudson’s Bay
Company, she helped reinvent how the company marketed and delivered
experiences to customers across all channels. In addition, her
experience in the drugstore chain sector as senior vice president
at CVS Health, where she built and launched CVS pharmacy’s
ExtraCare program, will help advance Rite Aid’s focus on delivering
a compelling omnichannel experience of the future. She also
co-founded Trouble LLC, a pro-social, experience brand, earlier
this month.
“A critical ingredient in Rite Aid’s RxEvolution is building
meaningful connections with our new target customer, both in-store
and online,” said Bruce G. Bodaken, chairman of the board of
directors, Rite Aid. “Bari brings to the board of directors
expertise that will help us evaluate and provide feedback to the
management team on the company’s efforts to assure a
customer-centric philosophy and commitment across the organization.
She is a proven and inspired leader with whom I look forward to
working alongside as we build a new Rite Aid that helps our
customers and communities thrive.”
Harlam’s experience as a marketing leader spans multiple
industries, including retail and healthcare, at companies like
Hudson’s Bay Company, Swipely, BJ’s Wholesale Club and CVS Health.
Ms. Harlam is also an experienced board director, currently serving
on the boards of OneWater Marine, Inc., Eastern Bank, Mohawk Group
and Champion Petfoods. Early in her career, Harlam was a marketing
professor at Columbia’s Graduate School and the University of Rhode
Island, and adjunct faculty at the Wharton School, University of
Pennsylvania, where she earned her B.S., master’s and Ph.D.
“This is both a critical time in the healthcare industry and a
time of ongoing change in the retail sector, as consumer needs and
expectations evolve,” said Harlam. “I am energized by the
opportunity ahead of us to continue keeping the communities we
serve healthy, while realizing Rite Aid’s vision for the future in
today’s rapidly changing retail landscape.”
About Rite Aid Corporation
Rite Aid Corporation is on the front lines of delivering
healthcare services and retail products to more than 1.6 million
Americans daily. Our pharmacists are uniquely positioned to engage
with customers and improve their health outcomes. We provide an
array of whole being health products and services for the entire
family through over 2,400 retail pharmacy locations across 18
states. Through Elixir, we provide pharmacy benefits and services
to approximately 4 million members nationwide. For more
information, www.riteaid.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200827005408/en/
MEDIA: Chris Savarese 717-975-5718
Rite Aid (NYSE:RAD)
Historical Stock Chart
From Mar 2024 to Apr 2024
Rite Aid (NYSE:RAD)
Historical Stock Chart
From Apr 2023 to Apr 2024