Skechers is stepping into the iconic world of one of the most
beloved authors of all time with the new Skechers x Dr. Seuss
collection. The offering captures Dr. Seuss’s fantastical stories,
starting with the world-famous characters and designs from his
timeless classic, The Cat in the Hat.
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Skechers steps into the iconic world of
Dr. Seuss with its new Skechers x Dr. Seuss fashion and casual
collection, starting with characters and designs from the beloved
writer's legendary book The Cat in the Cat. (Photo: Business
Wire)
“Dr. Seuss is one of the world’s biggest cultural icons—read,
shared and celebrated by millions since the 1950s. And now his
legendary characters and vivid designs are here to walk the walk,
in the spirit of his great talk,” said Michael Greenberg, president
of Skechers. “We’ve taken our most popular footwear styles and have
infused them with Dr. Seuss’s one-of-a-kind designs, delivering the
unique charm that only he can offer—even creating matching pairs
that parents and their kids can wear together.”
Skechers x Dr. Seuss is a multi-year, worldwide footwear
partnership that will bring Dr. Seuss’s vibrant world to life in
wearable, comfortable designs for adults and children.
“Skechers is the ultimate family brand for every age—and their
broad, dedicated fanbase is a perfect fit for the millions who love
Dr. Seuss around the world,” said Susan Brandt, president of Dr.
Seuss Enterprises. “Their innovative spirit, vivid styling and
comfortable footwear designs make stepping out in Dr. Seuss even
more fun. We look forward to every chapter of this partnership, as
Skechers unveils a new Dr. Seuss adventure with each new
collection.”
Starting with the legendary tale The Cat in the Hat, the
Skechers x Dr. Seuss collection will launch with popular styles
from Skechers Street, BOBS from Skechers and Skechers Kids
featuring the Cat in the Hat, Thing 1 and Thing 2, and the story’s
vibrant colors and patterns. Future collections are planned with
characters and designs from many of Dr. Seuss’s beloved tales,
including Green Eggs and Ham, One Fish, Two Fish, Red Fish, Blue
Fish, Oh, the Places You’ll Go! and How the Grinch Stole
Christmas!
The Skechers x Dr. Seuss collection for adults and children is
now available at Skechers.com and will be available in select
Skechers retail stores this September in the United States, Canada
and Europe, expanding to exclusive markets worldwide.
About Skechers USA, Inc.
Based in Manhattan Beach, California, Skechers (NYSE: SKX)
designs, develops and markets a diverse range of lifestyle and
performance footwear, apparel and accessories for men, women and
children. The Company’s collections are available in the United
States and over 170 countries and territories via department and
specialty stores, and direct to consumers through 3,615 Company-
and third-party-owned retail stores and e-commerce websites. The
Company manages its international business through a network of
global distributors, joint venture partners in Asia, Israel and
Mexico, and wholly-owned subsidiaries in Canada, Japan, India,
Europe and Latin America. For more information, please visit
about.skechers.com and follow us on Facebook, Instagram, Twitter,
and TikTok.
About Dr. Seuss Enterprises,
L.P.
Dr. Seuss Enterprises is a leading global children's
entertainment company focused on preserving and enhancing the
quality and dignity of Dr. Seuss's body of work thereby ensuring
that each generation will experience the stories, characters, life
lessons, and genius of Dr. Seuss. The company was established in
1993 and is based in San Diego, CA. Dr. Seuss Enterprises' global
endeavors complement Dr. Seuss's iconic books and include films, TV
shows, stage productions, exhibitions, digital media, licensed
merchandise, and other strategic partnerships. Ted Geisel once said
he never wanted to license his characters to anyone who would
"round out the edges" – a guiding principle at Dr. Seuss
Enterprises. For more information about Dr. Seuss, visit
Seussville.com and follow us on Instagram, Facebook, YouTube, and Pinterest.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2019 and its quarterly report on Form 10-Q for the three months
ended June 30, 2020. More specifically, the COVID-19 pandemic has
had and is currently having a significant impact on Skechers’
business, financial conditions, cash flow and results of
operations. Forward-looking statements with respect to the COVID-19
pandemic include, without limitation, Skechers’ plans in response
to this pandemic. At this time, there is significant uncertainty
about the COVID-19 pandemic, including without limitation, (i) the
duration and extent of the impact of the pandemic, (ii)
governmental responses to the pandemic, including how such
responses could impact Skechers’ business and operations, as well
as the operations of its factories and other business partners,
(iii) the effectiveness of Skechers’ actions taken in response to
these risks, and (iv) Skechers’ ability to effectively and timely
adjust its plans in response to the rapidly changing retail and
economic environment. Taking these and other risk factors
associated with the COVID-19 pandemic into consideration, the
dynamic nature of these circumstances means that what is stated in
this press release could change at any time, and as a result,
actual results could differ materially from those contemplated by
such forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20200817005031/en/
Jennifer Clay SKECHERS USA jennc@skechers.com (310) 937-1326
Beth Mellow Beth_Mellow@dkcnews.com
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