ROCKAWAY, N.J., Aug. 12, 2020 /PRNewswire/ -- A recent Party
City survey shows 96 percent of parents plan to celebrate
Halloween this year, while 70 percent of them seek alternatives to
traditional trick-or-treating. This prompted the leading party
goods retailer and Halloween destination to rewrite the rule book,
revealing the newest trends to celebrate safely and easily. Party
City inspires customers to mix, match and make it uniquely their
own – from décor and celebrations, to costumes and accessories;
this season screams: "You Boo You!"
Party City's 2020 Top Halloween Trends
Devilish Decor
Party
City reports decorating homes – both inside and out – most likely
to increase in 2020, with safety and social distancing top of mind.
This year will see a rise in Halloween home décor and party
supplies to transform at-home or virtual family celebrations into a
howling good time. Whether frightening or friendly, Party City
makes it easy with inspiration and how-to's for partyscapes,
decorating front stoops and porches, festive balloon arches and
more.
Neighborhood Parades
As
many plan to host at-home celebrations (63 percent) and
neighborhood parades and events (68 percent), look to spirited
streets and driveway costume fashion runways for safe revelry
this season. From drive-by trick-or-treating and spooky
sidewalks-turned-catwalks, to socially distanced trunk-or-treat
dates and dressed up cars, bicycles and wagons, neighborhood
gatherings of all types are expected to summon some hocus
pocus.
Booing or Ghosting
For
those seeking ways to safely spread seasonal fun, more than half of
respondents plan to drop Halloween goodie bags at doorsteps as a
contact-free way to surprise friends and loved ones – in costumes,
of course. Party City offers a wide selection of treat bags,
candy and favors to DIY – as well as Boo Kits online for
convenient, quick assembly.
Halloween has never been the holiday for being "traditional,"
and this year is no exception. With the most variety on all the
hottest costumes, zillions of costume combinations, new in-store
and online inspiration for mixing and matching, and online
tutorials to customize any look, and new lowered prices, Party City
is a one-stop-shop for everything Halloween.
Party City experts have analyzed pop culture, movie and fashion
trends to reveal the top 10 most popular costumes for the year.
While gamer-themed costumes trend as a result of quarantine screen
time and everyday heroes earn their turn in the spotlight, Wonder
Woman battles to join the top five ahead of her Wonder Woman
1984 movie release this fall.
- Slasher-themed (Mike
Myers, Chucky, Pennywise)
- Gamer-themed (Hyperspace, Halo, Fortnite, and Super
Mario)
- Everyday heroes (doctors, nurses, firefighters, and
police officers)
- Disney's Frozen characters
- Tiger King-inspired
- Wonder Woman characters
- Birds of Prey characters
- Skeletons
- Day of the Dead (zombies, vampires, and other
classics)
- Election-inspired
For all of the finishing touches on costumes, make-up, and home
decorating, Party City is introducing a "How to Mix It, Match
It" series, hosted via virtual workshops and Facebook and
Instagram Live.
Whether shopping in-store or online, Party City helps "You Boo
You" safer, faster, and easier. In-store, the company offers
contactless mobile phone payment to check out in a flash. In
addition to following recommended health and safety guidance, Party
City requires masks for in-store shopping to keep everyone
celebrating safely.
Curbside pick-up, same-day delivery and online shopping is all
available at PartyCity.com.
For more bewitching inspiration, visit PartyCity.com, and follow
and engage with #PartyCity and #YouBooYou, on Facebook, and
@partycity on Instagram and Pinterest.
About Party City (NYSE: PRTY)
Party City Holdco Inc.
is the leading party goods company by revenue in North America and, we believe, the largest
vertically integrated supplier of decorated party goods globally by
revenue. The Company is a popular one-stop shopping destination for
party supplies, balloons, and costumes. In addition to being a
great retail brand, the Company is a global, world-class
organization that combines state-of-the-art manufacturing and
sourcing operations, and sophisticated wholesale operations
complemented by a multi-channel retailing strategy and e-commerce
retail operations. The Company is the leading player in its
category, vertically integrated and unique in its breadth and
depth. The Company designs, manufactures, sources and distributes
party goods, including paper and plastic tableware, metallic and
latex balloons, Halloween and other costumes, accessories,
novelties, gifts and stationery throughout the world. The Company's
retail operations include approximately 850 specialty retail party
supply stores (including franchise stores) throughout North America operating under the names Party
City and Halloween City, and e-commerce websites, principally
through the domain name PartyCity.com.
FOR MEDIA INFORMATION:
Michelle Kelly
The Zimmerman Agency
partycity@zimmerman.com
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SOURCE Party City