Phil Schiller, Friend of Steve Jobs, to Be 'Apple Fellow' -- Update
August 04 2020 - 3:03PM
Dow Jones News
By Dave Sebastian
Phil Schiller, a close friend of Steve Jobs who helped remake
Apple Inc. from a struggling computer maker into the world's
largest company, is stepping aside as the tech company's head of
marketing and will become an "Apple Fellow."
Mr. Schiller, who began working at Apple in 1987 before leaving
and rejoining the company after Mr. Jobs returned in 1996, will
continue to lead the App Store and Apple Events in his new role,
and Greg Joswiak will become senior vice president of world-wide
marketing, Apple said Tuesday.
Apple Chief Executive Tim Cook said Mr. Schiller will continue
to provide "thought partnership" in his new role. "Phil helped make
Apple the company it is today and his contributions are broad, fast
and run deep," he said in a statement.
Mr. Schiller, 60 years old, said it was time for some "planned
changes" in his life and that he wanted to make time for family,
friends and personal projects. "I'll keep working here as long as
they will have me, " he said.
Mr. Jobs recruited Mr. Schiller to come back to Apple when Mr.
Jobs returned to the company after being ousted in 1985, according
to the biography of Mr. Jobs by Walter Isaacson.
The former Boston College graduate played an integral role in
product launches of the iPod, iPhone and iPad, as well as in Apple
advertising, as he held a variety of executive roles at the company
in recent decades.
In June, Mr. Schiller led Apple's efforts in its first virtual
Worldwide Developers Conference, which was praised by developers
and participants and seen as a bellwether for the potential of
online conferences during the coronavirus pandemic.
Mr. Schiller's role change comes as other longtime executives
have also left. The company lost several executives last year, most
notably longtime design chief Jony Ive. Mr. Ive's departure
announcement came two months after retail chief Angela Ahrendts
also left Apple and was followed by the resignation of Walt Disney
Co. Chairman Robert Iger from Apple's board.
Steve Dowling, Apple's former head of communications, also left
last year. Mr. Schiller oversaw the communications team on an
interim basis following Mr. Dowling's departure.
Mr. Joswiak has served in Apple leadership roles for more than
20 years, including as vice president of world-wide product
marketing for the past four years.
--Dave Sebastian contributed to this article.
Write to Dave Sebastian at dave.sebastian@wsj.com
(END) Dow Jones Newswires
August 04, 2020 14:48 ET (18:48 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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