NEEDHAM, Mass., June 24, 2020 /PRNewswire/ -- Tripadvisor®,
the world's largest travel platform, today launched a new suite of
"Travel Safe" tools to help consumers find, filter for, and
validate health and safety information to feel more confident with
their future travel choices across town and around the world.
Travel Safe features are available in all 49 markets where
Tripadvisor operates, and more than 13,850 properties have already
activated the feature set.
A recent study* from Tripadvisor found that for consumers
thinking about future travel:
- More than 9 out of 10 (92%) said cleanliness is the most
important factor in selecting accommodations.
- More than 8 in 10 (84%) said cleanliness or sanitization
certificates are important when booking a travel experience.
- Nearly 8 in 10 (79%) said it's important to publicly display
compliance to government safety standards.
How Travel Safe helps travelers and business owners:
For travelers:
- Health & safety checklists: Leveraging expertise
from public health organizations and industry associations across
the globe, hotel and restaurant owners can share safety measures
directly on their Tripadvisor listing. These include sanitation
procedures, mask-wearing guidelines, social distancing policies,
and more.
- Search filter: A new filter allows users to easily find
which hotels and restaurants are taking these added safety
precautions.
- Traveler reviews: New review submission form prompts
allow users to validate safety measures and share their experiences
with other travelers.
- Q&A with business owners: If users still have
questions, they can directly message business owners about their
safety measures (or anything else).
For owners:
- Businesses can now select safety measures they have in
place at their property by accessing the checklist in their
Tripadvisor management center (for free).
- The checklist also enables properties to submit a text
description of the steps they are taking to protect customers,
including links back to safety information on their own
websites.
"If we want to get the world traveling again, the safety needs
of consumers must be appreciated and recognized as the biggest
hurdle to closing the confidence gap created by this pandemic,"
said Lindsay Nelson, chief
experience and brand officer, Tripadvisor, Inc. "With the launch of
Travel Safe, we're allowing owners to showcase how they're putting
health and safety at the forefront to protect their staff and
future customers. As always, by submitting reviews, our hundreds of
millions of members will be the best check and balance to ensure
these businesses are responsibly abiding by their policies."
"As travel restrictions ease, hospitality businesses must
recognize the changing expectations from consumers around safety
and cleanliness," said Kanika Soni,
chief commercial officer, Tripadvisor, Inc. "That is why Travel
Safe will be such a vital tool. It will provide consumers with the
information and reassurance they need when they travel, while
allowing businesses to build trust by highlighting the concrete
steps they are taking to keep their customers safe."
To learn more about Tripadvisor's Travel Safe initiative and our
commitment to COVID-19 recovery, visit:
tripadvisor.com/travel-safe.
Tune into today's Tripadvisor COVID-19 Insights webinar,
covering best practices and strategies for using safety measures to
build traveler trust from industry experts via:
- Americas: Today, June 24
at 12:30 p.m. EDT:
https://goto.webcasts.com/starthere.jsp?ei=1335380&tp_key=811d01ac2c
- EMEA: Today, June 24 at
1:00 p.m. GMT / 2:00 p.m. BST:
https://goto.webcasts.com/starthere.jsp?ei=1335364&tp_key=a757c2c306
- APAC: Tomorrow, June 25 at
11:00 a.m. SGT:
https://goto.webcasts.com/starthere.jsp?ei=1335390&tp_key=45b4e2aaf7
To learn more about the tourism industry's recovery during
COVID-19, visit: tripadvisor.com/Covid19WhitepaperMay2020.
Note to editor:
*The consumer insights cited in this report were gathered
and analyzed from a Tripadvisor Consumer Sentiment Tracking Survey,
based on data drawn from an online survey of consumers, in
partnership with Qualtrics, conducted approximately every two weeks
from 3/27 through 5/18 across six countries worldwide.
About Tripadvisor
Tripadvisor, the world's largest
travel platform*, helps 463 million travelers each month** make
every trip their best trip. Travelers across the globe use the
Tripadvisor site and app to browse more than 860 million reviews
and opinions of 8.7 million accommodations, restaurants,
experiences, airlines and cruises. Whether planning or on a trip,
travelers turn to Tripadvisor to compare low prices on hotels,
flights and cruises, book popular tours and attractions, as well as
reserve tables at great restaurants. Tripadvisor, the ultimate
travel companion, is available in 49 markets and 28 languages.
The subsidiaries and affiliates of Tripadvisor, Inc. (NASDAQ:
TRIP) own and operate a portfolio of websites and businesses,
including the following travel media brands:
www.airfarewatchdog.com, www.bokun.io, www.bookingbuddy.com,
www.cruisecritic.com, www.familyvacationcritic.com,
www.flipkey.com,www.thefork.com (including www.lafourchette.com,
www.eltenedor.com, and www.bookatable.co.uk),
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.housetrip.com, www.jetsetter.com, www.niumba.com,
www.onetime.com, www.oyster.com, www.seatguru.com,
www.singleplatform.com, www.smartertravel.com, www.tingo.com,
www.vacationhomerentals.com and www.viator.com.
* Source: Jumpshot for Tripadvisor Sites, worldwide,
November 2019
** Source: Tripadvisor internal log files, average monthly unique
visitors, Q3 2019
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SOURCE Tripadvisor