IZEA Invites Podcasters to Join Shake™
June 22 2020 - 3:00PM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, today announced that Shake will be IZEA’s
first platform to facilitate podcast sponsorships. Shake is a new
online marketplace that allows creators to offer their services,
delivered digitally, for a self-determined price. Influencers,
photographers, writers, podcasters, and more can use IZEA’s Shake
to collaborate and transact with marketers and individual buyers.
“We are incredibly excited to expand into the
podcast sponsorship space for the first time,” said IZEA Founder
and CEO Ted Murphy. “Many influencers in our network already have
podcasts, but we have not provided a way for them to monetize that
content and audience to date. It is an area of influencer marketing
that we have long believed has great opportunity, and Shake is the
ideal entry point for us from a technology perspective. Podcast
sponsorships can be complex based on production schedules, timing,
and topics, so the flexibility provided with the ShakeBot™ powered
workflow is ideal.”
More than one-third of Americans age 12 and over
(104 Million) are consuming podcasts regularly, up significantly
from 2019, according to The Infinite Dial 2020® from
and Triton Digital. According to the Internet Advertising
Bureau (IAB) and PriceWaterhouse, podcast ad revenue is expected to
reach over $1 billion by 2021. Shake will be made available to
podcasters of all sizes, but will curate all submissions made to
the Shake marketplace to ensure high quality listings.
“Podcasters are currently an unrepresented segment
in the influencer marketing space,” continued Murphy. “Shake has
the potential to bring this group of influencers more sponsorship
opportunities to support their shows and enable them to invest more
in producing high quality content.”
Podcasters who would like to join Shake can visit
https://shake.izea.com.
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online
marketplace that connects marketers with content creators. IZEAx
automates influencer marketing and custom content development,
allowing brands and agencies to scale their marketing programs.
IZEA creators include celebrities and accredited journalists.
Creators are compensated for producing unique content such as long
and short form text, videos, photos, status updates, and
illustrations for marketers or distributing such content on behalf
of marketers through their personal websites, blogs, and social
media channels. Marketers receive influential content and engaging,
shareable stories that drive awareness. For more information about
IZEA, visit https://izea.com/.
Safe Harbor StatementAll
statements in this release that are not based on historical fact
are “forward-looking statements” intended to qualify for the safe
harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expects,” “anticipates,” “estimates,” “believes,”
“intends,” “likely,” “projects,” “plans,” “pursue," “strategy” or
“future,” or the negative of these words or other words or
expressions of similar meaning. Examples of forward-looking
statements include, among others, statements we make regarding
expectations concerning IZEA’s ability to increase revenue and
improve Adjusted EBITDA, expectations with respect to operational
efficiency, and expectations concerning IZEA’s business strategy.
Forward-looking statements involve inherent risks and uncertainties
which could cause actual results to differ materially from those in
the forward-looking statements, as a result of various factors
including, among others, the following: our ability to raise
additional funding needed to fund our business operation in the
future, uncertainty relating to the effects of COVID-19,
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize the IZEAx
marketplace platform; inability to finance growth initiatives in a
timely manner; our ability to satisfy the requirements for
continued listing of our common stock on the Nasdaq Capital Market;
changing economic conditions that are less favorable than expected;
and other risks and uncertainties described in IZEA’s periodic
reports filed with the Securities and Exchange Commission. The
forward-looking statements made in this release speak only as of
the date of this release, and IZEA assumes no obligation to update
any such forward-looking statements to reflect actual results or
changes in expectations, except as otherwise required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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