IZEA Announces Launch of BrandGraph® Proximity Identifiers
June 18 2020 - 08:30AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, today announced the launch of BrandGraph® Proximity
Identifiers. The new technology marks another leap forward for the
BrandGraph platform, further enhancing its ability to help
marketers identify, compare and contrast momentum across brands,
topics, and concepts in social media. Powered by IZEA’s proprietary
content classification engine, Proximity Identifiers enable
BrandGraph to disambiguate content that contains mentions of
brands’ trade names.
Many well-known brands utilize trade names that are
also words commonly used in everyday speech. For example, the word
“apple” can be used in speaking about a technology company, a
fruit, a city (The Big Apple), or even a person (Fiona Apple). The
mention of the word alone does not indicate that an individual is
speaking about the Apple brand. Proximity Identifiers build on
BrandGraph’s existing matching algorithms to further increase its
ability to accurately identify brands by analyzing surrounding
text.
For example, using Proximity Identifiers enabled
BrandGraph to classify 190% more content that has been published
about Apple the technology company relative to previous BrandGraph
classifications. It also enabled the identification of 491% more
content associated with Campbell’s Soup, among other brand
examples.
“From sports teams to laundry detergent, some of
our most beloved brands use trademarks that are familiar to us as
words used in everyday parlance, but are not uniquely tied to the
brands they represent,” said Ted Murphy, Founder and CEO of IZEA.
“That can make classification of content difficult without
understanding the context of the brand mention. Proximity
Identifiers make BrandGraph significantly more accurate and
intelligent when classifying brand content, and in turn make our
benchmarking and influencer identification capabilities more
accurate.”
Proximity Identifiers are utilized to improve
results in both BrandGraph as well as inside IZEAx Unity Suite.
Those interested in learning more about the platform can request a
product demonstration at izea.com/brandgraph/get-a-demo.
All product names, logos, and brands are property
of their respective owners. All company, product and service names
used in this press release and BrandGraph are for identification
purposes only. Use of these names, logos, and brands does not imply
endorsement.
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online
marketplace that connects marketers with content creators. IZEAx
automates influencer marketing and custom content development,
allowing brands and agencies to scale their marketing programs.
IZEA creators include celebrities and accredited journalists.
Creators are compensated for producing unique content such as long
and short form text, videos, photos, status updates, and
illustrations for marketers or distributing such content on behalf
of marketers through their personal websites, blogs, and social
media channels. Marketers receive influential content and engaging,
shareable stories that drive awareness. For more information about
IZEA, visit https://izea.com/.
Safe Harbor StatementAll
statements in this release that are not based on historical fact
are “forward-looking statements” within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. For IZEA’s full safe
harbor statement, please visit
https://izea.com/safe-harbor-statement/.
- BrandGraph Proximity Identifiers
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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