Mattel Receives Record Number of “Toy of the Year” Awards
February 22 2020 - 5:24PM
Business Wire
- Mattel leads the toy industry with four prestigious ‘Toy of
the Year’ Awards Across Portfolio
Mattel, Inc. (NASDAQ: MAT) was recognized with a total of four
prestigious Toy of the Year awards at the 2020 Toy Association's
annual Toy of the Year (TOTY) Awards ceremony held on Friday
evening in New York. This marks the most TOTY awards Mattel has
been awarded in one year.
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Mattel Receives Record Number of "Toy of
the Year" Awards (Graphic: Business Wire)
Mattel received awards in the Infant/Toddler, Vehicle, Game and
Action Figure categories and they include:
- Action Figure of the Year: Disney and Pixar Toy Story
Basic Figures In partnership with Disney and Pixar, Mattel brings
to life the characters from Toy Story through highly posable
figures inspired by the movie with relative scale and iconic
styling.
- Game of the Year: Pictionary Air® Pictionary Air is the
newest Pictionary experience that is similar to the original game,
except the drawer uses the light-up pen to illustrate their clue in
the air and uses a smart device.
- Infant/Toddler Toy of the Year: Fisher-Price Linkimals®
Linkimals are toys that can each interact when played with
together, delivering unique and rich developmental benefits.
- Vehicle of the Year: Hot Wheels® Mario Kart™ Assorted
Vehicle Hot Wheels Mario Kart 1:64th scale die-cast vehicles
re-create the iconic characters and karts from the beloved video
game franchise and can race, stunt and crash on Hot Wheels
track.
“We are driven to empower the next generation to explore the
wonder of childhood and reach their full potential. We are honored
to have been recognized by the industry with four TOTY awards –
which is strong validation that we are creating toys kids love,”
said Steve Totzke, Chief Commercial Officer, Mattel. “Mattel is
home to a world-class team and this is a true celebration of the
work we do daily. It is also a testament to the strong support from
our retail partners. These awards continue to show our momentum as
New York Toy Fair begins.”
The Toy Association TOTY Awards are given to products for being
the most outstanding, unique and creative toy introductions from
the past year. Nominated products cover all aspects of the
industry. The TOTY ballot was overseen by the TOTY nominations
committee, which is comprised of major retailers, Toy Association
board members, toy trade journalists and academics. The awards are
based on votes from toy retailers, media, Toy Association members
and consumers.
About Mattel
Mattel is a leading global children’s entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and Mega®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world’s leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
MAT-CORP
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Mattel Marissa Beck Marissa.Beck2@mattel.com 310-252-4974
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