Initial Statement of Beneficial Ownership (3)

FORM 3	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES	OMB APPROVAL OMB Number: 3235-0104 Estimated average burden hours per response... 0.5
	Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

1. Name and Address of Reporting Person ^*

Chesnut John Jeffrey

2. Date of Event Requiring Statement (MM/DD/YYYY) 2/13/2020

3. Issuer Name and Ticker or Trading Symbol

ALLIANCE DATA SYSTEMS CORP [ADS]

(Last) (First) (Middle)

7500 DALLAS PARKWAY, SUITE 700

4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director _____ 10% Owner
___X___ Officer (give title below) _____ Other (specify below)
SVP and Treasurer /

(Street)

PLANO, TX 75024

(City) (State) (Zip)

5. If Amendment, Date Original Filed(MM/DD/YYYY)

6. Individual or Joint/Group Filing(Check Applicable Line)

_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	9160.678 ⁽¹⁾	D

*Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)*
1. Title of Derivate Security (Instr. 4)	2. Date Exercisable and Expiration Date (MM/DD/YYYY)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
1. Title of Derivate Security (Instr. 4)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	4. Conversion or Exercise Price of Derivative Security		6. Nature of Indirect Beneficial Ownership (Instr. 5)

Explanation of Responses:

(1)

The total number of securities beneficially owned includes: (a) 3,708.678 unrestricted shares; (b) 126 unvested units from an award of 369 time-based restricted stock units granted 2/15/17, which are scheduled to vest on 2/18/20; (c) 349 unvested units from an award of 1,029 performance-based restricted stock units granted 2/15/17, which are scheduled to vest on 2/18/20; (d) 304 unvested units from an award of 453 time-based restricted stock units granted 2/15/18, of which 149 units will vest on 2/18/20 and 155 units will vest on 2/16/21; (e) 922 unvested units from an award of 1,377 performance-based restricted stock units granted 2/15/18, of which 455 units will vest on 2/18/20 and 467 units will vest on 2/16/21; (f) 169 unvested units from an award of 251 time-based restricted stock units granted 12/17/18, of which 83 units will vest on 12/17/20 and 86 units will vest on 12/17/21; (continued below)

Remarks:
(1) continued from above: (g) 716 unvested time-based restricted stock units granted 2/15/19, of which 236 units will vest on each of 2/18/20 and 2/16/21 and 244 units will vest on 2/15/22; and (h) 2,866 unvested performance-based restricted stock units granted 2/15/19, which may be adjusted up or down at the time the performance restriction lapses. The restriction may lapse with respect to 33% of such shares on each of 2/18/20 and 2/16/21 and with respect to 34% of such shares on 2/15/22 contingent on meeting an EBT metric for 2019 and subject to continued employment by the Reporting Person on the vesting dates.

Reporting Owners
Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
Chesnut John Jeffrey 7500 DALLAS PARKWAY, SUITE 700 PLANO, TX 75024			SVP and Treasurer