SANTA BARBARA, Calif.,
Feb. 11, 2020 /PRNewswire/
-- Refuel Agency, the largest provider of Media + Marketing
services specializing in and reaching select niche audiences
throughout the United States,
including Military, Teen, Gen Z, College and Multicultural markets,
announced today that it has moved its Corporate Headquarters from
New York to Santa Barbara.
"We decided on the move as Santa
Barbara was the founding location for Armed Forces
Communications, our largest operating division, plus it's one of
the fastest growing Technology and New Media hubs in the country
with companies like Sonos, Google, LogicMonitor and Amazon opening
major offices here," said Derek
White, CEO of Refuel Agency. "The area is also developing a
reputation for Advertising and Marketing companies which Publicis
Groupe's recent $4B acquisition of
Epsilon, involving local firm CJ Affiliate, demonstrates."
Refuel continues to build out the New
York office focusing on its award-winning Research
Intelligence group which invests significantly on research and
data acquisition helping agencies and clients plan more effective
campaigns, and its Teen, Gen Z and College Marketing groups.
The company also has a major presence in Princeton, NJ where its Media Services support
team is located along with the fast-growing Digital and Social
business units.
"As we continue to expand our business across the United States we are also extremely
excited to launch our sister agency, Thinking Cap, which is a
leader in college enrollment and will be headquartered in
Princeton, NJ," added CEO White.
"I can't think of a more appropriate location with so many colleges
and universities close by, including Princeton
University and Rutgers."
Refuel helps advertisers reach Military, Teen, College and
Multicultural markets through an omni-channel approach including
digital, mobile, social, video, experiential, out-of-home and print
advertising. Previously part of Alloy Media, the company has worked
with almost half of all Fortune 500 companies across multiple ad
categories, reaching over $1.5B in
total billings. Refuel Agency is majority owned by Prospect
Capital (NASDAQ: PSEC) a leading Business Development Company with
over $6B in investment assets.
About Refuel
Refuel Agency helps advertising agencies and clients boost their
campaigns by offering both online and offline solutions targeted at
Military, Teen, College and Multicultural markets, and recently
launched Thinking Cap Agency, a leader in College Enrollment
marketing. Refuel is headquartered in Santa Barbara with offices in New York, Los
Angeles and Princeton.
www.refuelagency.com
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SOURCE Refuel Agency