CANTON, Mass., Jan. 22, 2020 /PRNewswire/ -- Phrases like
"Light the Lamp" and "Five Hole" may be familiar to hockey players
and fans alike, but thanks to Dunkin's new "Talkin' Hockey with
Pasta and Kendall" national advertising campaign, America is
getting a hilarious lesson in some of the lesser-known sayings of
the sport.
The new campaign from Dunkin', the official U.S. coffee, donut
and breakfast sandwich of the National Hockey League, teams Boston
Bruins' winger and league-leading goal scorer David Pastrňák –
who appeared in a popular national Dunkin' spot last year – with
Kendall Coyne Schofield, captain of
the U.S. National Women's Hockey Team. In "Chirps," which launched
during the Bridgestone NHL Winter Classic®,
Pastrňák and Coyne offer their unique take on on-ice jawing,
while sipping on icy Dunkin' Cold Brew coffee. Debuting this week
is "Sweaters," a discussion about hockey jerseys. In the spot,
Pastrňák shows that his knitting skills are on par with scoring
ability as he unveils a special sweater for his cup of Dunkin' Cold
Brew coffee…followed by a friendship sweater featuring both players
that needs to be seen to be believed.
The integrated "Talkin' Hockey with Pasta and Kendall" campaign
was developed by BBDO New York, and will appear online and across
the brand's various social channels. Click here to see "Chirps" and
see here for the new "Sweaters" advertisement.
According to Keith Lusby, Vice
President, Media, Dunkin' U.S., "Hockey is a big part of Dunkin's
heritage, and our part in keeping the NHL, players, teams, fans and
families running all season long underscores that where there's
hockey, there's Dunkin'. As we know so well, the sport has it's own
special shorthand, and teaming Pasta and Kendall showcases some of
the language of the game we love so much, in a fun and uniquely
Dunkin' way."
Beginning January 22,
Dunkin' fans will have a chance to win their own
Dunkin'-branded Cold Brew Cup Sweater, similar to the one featured
in the television spot. To enter, fans can take a screenshot
of a blank sweater that will be featured in a
Dunkin' Instagram story and submit a photo of their own sweater
design using the link provided within the Instagram
story. Fans should follow Dunkin's
Instagram channel for more details.
This weekend, Dunkin' is bringing the "Where There's Hockey,
There's Dunkin'" tagline to life at the 2020 Honda NHL®
All-Star Game in St. Louis with a
special on-site "Dunkin' Fan Café" throughout All-Star Weekend. The
ultimate destination for All-Star Game fans, the Dunkin' Fan
Café offers the chance to play air and bubble hockey games,
get your photo printed on your very own custom Dunkin' donut, enjoy
free samples of Dunkin' coffee, hot chocolate or
MUNCHKINS® donut hole treats and more.
Dunkin' has maintained a proud history of local partnerships
with several prominent NHL franchises, including the Boston
Bruins®, Chicago Blackhawks®, Nashville
Predators®, New York Rangers®, Philadelphia
Flyers®, Tampa Bay Lightning®, Washington
Capitals® and more.
To learn more about Dunkin',
visit www.DunkinDonuts.com or subscribe to the Dunkin'
blog to receive notifications
at https://news.dunkindonuts.com/blog.
About Dunkin'
Founded in 1950, Dunkin' is America's favorite all-day, everyday
stop for coffee and baked goods. Dunkin' is a market leader in the
hot regular/decaf/flavored coffee, iced regular/decaf/flavored
coffee, donut, bagel and muffin categories. Dunkin' has earned a
No. 1 ranking for customer loyalty in the coffee category by
Brand Keys for 13 years running. The
company has more than 13,000 restaurants in 41 countries worldwide.
Based in Canton, Mass., Dunkin' is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of
companies. For more information,
visit www.DunkinDonuts.com.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of
31 Member Clubs, each reflecting the League's international makeup
with players from more than 20 countries represented on team
rosters, vying for the most cherished and historic trophy in
professional sports – the Stanley Cup®. Every year, the NHL
entertains more than 670 million fans in-arena and through its
partners on national television and radio; more than 151 million
followers - league, team and player accounts combined - across
Facebook, Twitter, Instagram, Snapchat and YouTube; and more than
100 million fans online at NHL.com. The League broadcasts
games in more than 160 countries and territories through its
rightsholders including NBC/NBCSN and the NHL Network in the U.S.,
Sportsnet and TVA in Canada,
Viasat in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with
games available online in every country including via its live and
on-demand streaming service NHL.TV™. Fans are engaged across the
League's digital assets on mobile devices via the free NHL® App;
across nine social media platforms; on SiriusXM NHL Network Radio;
and on NHL.com, available in eight languages and featuring
unprecedented access to player and team statistics as well as every
regular-season and playoff game box score dating back to the
League's inception, powered by SAP. The NHL is committed to
building healthy and vibrant communities through the sport of
hockey by increasing youth participation and engagement; fostering
positive family experiences; promoting inclusion, positive culture
and leadership; and supporting sustainable community impact.
NHL, the NHL Shield and the word mark NHL Winter Classic are
registered trademarks and NHL Stadium Series name and logo are
trademarks of the National Hockey League. NHL and NHL team marks
are the property of the NHL and its teams. All Rights Reserved.
Media Contact:
Emily
Ciantra
Dunkin' Brands
781-737-3184
emily.ciantra@dunkinbrands.com
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SOURCE Dunkin’