PHILADELPHIA, Jan. 15, 2020 /PRNewswire/ -- The National
Lacrosse League (NLL) today announced a landmark partnership
with Roar Digital – a joint venture between global gaming
industry leaders MGM Resorts International and GVC Holdings –
making Roar's sports betting brand, BetMGM, the official and
exclusive gaming partner of the NLL. It is the first-ever gaming
partnership for the sport of lacrosse in the United
States.
"We are so proud to welcome BetMGM as yet another world-class
brand to our family of national partners," said NLL Commissioner
Nick Sakiewicz. "The growth of our
league as a sports and entertainment property and the amount of
engagement we will be able to generate through this innovative
partnership with MGM Resorts and Roar Digital will be very exciting
and add tremendous value to avid, casual and new fans. The
like-minded vision both our organizations share will continue to
increase the relevance of the NLL and draw a wider audience of fans
as we continue the momentum we enjoyed over the last four
seasons."
"Lacrosse is a fast-paced, high-scoring, growing sport that
presents exciting sports betting opportunities. We are greatly
impressed by the management and operations of the NLL as evidenced
by its strong roster of team owners," said Scott Butera, President of Interactive Gaming
for MGM Resorts. "The NLL is an ideal partner for BetMGM in
accessing a fast-growing Lacrosse fan base."
BetMGM will have commercial visibility and other promotional
opportunities throughout the NLL regular season and playoffs. In
addition, they will create weekly betting lines distributed across
all NLL platforms and channels.
Accessible via desktop and mobile, BetMGM features GVC's
state-of-the-art betting engine and technology platform. Not only
can users play the traditional casino and poker games they've come
to love, but sports fans can place an expanded range of pre-match
and in-play bets with more than 100 leagues, as well as individual
sports, tours and events.
The NLL is the premier professional lacrosse league, ranking
third in average attendance for pro indoor sports, with 13 teams in
key markets across North America.
The NLL experienced substantial growth last season with nearly a
million total ticket sales, a 28 percent increase from 2017-18.
Digital viewership also rose significantly through B/R Live the
NLL's streaming rights partner, showing substantial increases in
total unit sales (+151 percent from last year), average unique
viewers (+27 percent), and average minute audiences (+14 percent).
Sponsorship revenues are projected at a 29 percent increase from
2018 into 2019.
For the most up to date information and breaking news, sign up
for the NLL newsletter at NLL.com. Also follow Deputy Commissioner
Jessica Berman and Commissioner
Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish,
respectively.
About the National Lacrosse League
The National
Lacrosse League (NLL) is the premier professional lacrosse league.
Founded in 1986, the NLL ranks third in average attendance for pro
indoor sports worldwide, behind only the NHL and NBA. The League is
comprised of 13 franchises across the
United States and Canada:
Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, New England
Black Wolves, New York Riptide, Philadelphia Wings, Rochester
Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and
Vancouver Warriors. For more information, visit NLL.com and find
the NLL on Facebook, Instagram and Twitter.
About Roar Digital
Roar Digital LLC is the U.S. sports
betting and online gaming venture, owned by MGM Resorts
International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in
New Jersey, the venture was
established in July 2018 to create a
world-class sports betting and online gaming platform in
the United States, in order to
take advantage of the new opportunities created by the U.S. Supreme
Court's decision to overturn the U.S. federal Professional and
Amateur Sports Protection Act (PASPA). Utilising GVC's
U.S.-licensed, state-of-the-art proprietary technology platform,
Roar Digital offers sports betting and online gaming via market
leading brands including BetMGM and partypoker. The venture has
exclusive access to MGM's U.S. land-based and online sports
betting, major tournament poker, and online gaming businesses.
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
29 unique hotel and destination gaming offerings including some of
the most recognizable resort brands in the industry. Expanding
throughout the U.S. and around the world, the company recently
acquired the operations of Empire City Casino in New York and Hard Rock Rocksino in
Ohio, which was rebranded as MGM
Northfield Park. In 2018, MGM Resorts opened MGM Springfield in
Massachusetts, MGM COTAI in
Macau, and the first
Bellagio-branded hotel in Shanghai. The over 80,000 global employees of
MGM Resorts are proud of their company for being recognized as one
of FORTUNE® Magazine's World's Most Admired Companies®. For more
information visit us at www.mgmresorts.com.
About GVC Holdings PLC:
GVC Holdings PLC is one of the
world's largest sports-betting and gaming groups, operating both
online and in the retail sector. The Group owns a comprehensive
portfolio of established brands; Sports Brands include bwin, Coral,
Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Games Brands
include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker
and PartyCasino. The Group owns proprietary technology across all
of its core product verticals and in addition to its B2C operations
provides services to a number of third-party customers on a B2B
basis. The Group has also entered into a joint-venture with MGM
Resorts to capitalise on the sports-betting and gaming opportunity
in the U.S. The Group, incorporated in the Isle of Man, is a
constituent of the FTSE 250 index and has licences in more than 20
countries, across five continents. For more information see the
Group's website: www.gvc-plc.com
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SOURCE National Lacrosse League