Pixelworks Launches “EasyOTA” — Universal Over-the-Air Video Integration Platform
January 07 2020 - 08:00AM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of
power-efficient visual processing solutions, today announced the
Company’s release of a new universal over-the-air (OTA) integration
platform—"EasyOTA.” The new platform makes it simple for
over-the-top (OTT) service providers to integrate live local TV
channels into an existing or new streaming service. With EasyOTA,
live local channels are available through a home-network OTA
streaming device using Pixelworks’ XCode® technology. These OTA
streaming devices are available today as “white-labeled” solutions
from multiple partner original design manufacturers (ODMs).
As the number of OTT streaming services have proliferated in
recent years, low cost access to rich local TV content has become a
key differentiator in this highly competitive market. The monthly
subscription prices for the majority of OTT services have risen
substantially over the last few years, reducing the pricing
advantages that these services once had. According to recent market
research, approximately two thirds of subscribers actually cancel a
service after their free trial expires, and approximately 10% of
those remaining subscribers ultimately walk away from monthly video
streaming services.
Advantages of EasyOTA PlatformEasyOTA gives OTT
service providers the ability to easily integrate live local TV
into the end user’s channel lineup without any burden on the
network or additional content license fees, reducing the overall
cost of streaming services offerings. Also, having the physical OTA
streaming box in a subscriber’s home with free local TV content and
a single OTT-branded user guide encourages consumers to maintain
the subscription for an extended period of time. These advantages
can help a streaming service stand out in an overcrowded space,
making it an attractive alternative for budget-conscious consumers
who are looking for seamless cord cutting solutions.
“Pixelworks has led the OTA streaming market for nearly a decade
with the advanced video processing technology found in its
Pixelworks XCode processor,” said Anselmo Pilla, Sr. Director of
Marketing, Video Delivery at Pixelworks. “With the dramatic growth
in OTT streaming services as well as increased antenna usage, there
is a huge opportunity for service providers to easily combine OTA
and offer a cost-optimized streaming service while still providing
a comprehensive lineup of rich TV content to their
subscribers.”
About EasyOTA PlatformThe Pixelworks Universal
EasyOTA platform includes OTA streaming hardware with a full
software development kit (SDK) package, including sample
applications for easy integration of OTA into an OTT streaming
service. This platform will be available to qualified OTT partners.
For more information on the availability of this integration
platform, please contact sales@pixelworks.com.
This new platform is part of the FlexVU ecosystem. More
information about cord cutter solutions is available in the
following Pixelworks-hosted blog.
About PixelworksPixelworks provides
industry-leading content creation, video delivery and display
processing solutions and technology that enable highly authentic
viewing experiences with superior visual quality, across all
screens – from cinema to smartphone and beyond. The Company has a
20-year history of delivering image processing innovation to
leading providers of consumer electronics, professional displays
and video streaming services. Pixelworks is headquartered in San
Jose, CA. For more information, please visit the company’s web site
at www.pixelworks.com.
Note: Pixelworks, Pixelworks logo and XCode are registered
trademarks of Pixelworks, Inc. All other trademarks are the
property of their respective owners.
Pixelworks Investor Contact: Shelton Group
Brett L Perry P: 214-272-0070 E: bperry@sheltongroup.com
Media Contact:Agnes ToanPixelworks, Inc.E:
comms@pixelworks.com
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