BEIJING, Jan. 2, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, announced the appointment of
Kelvin Yau as Vice President of
International Business Department and General Manager of iQIYI
Thailand. The appointment will
take effect early 2020, and Kelvin will be responsible for iQIYI's
strategic growth, operation and overall development in the Thai
market.
Kelvin Yau joins from BBC
Studios, where he was Senior Vice President and General Manager of
Greater China since 2015,
responsible for content distribution and development, format
co-development, brand marketing and IP licensing for BBC Studios in
the Greater China area. Prior to
that, Kelvin worked for The Economist Group, Euromoney Publications
PLC and other world-renowned companies.
"Kelvin is a pioneer with innovative spirit and global
experience. His deep management skills in business and brand
building, localizing customers and users services will bring more
international experience and creativity to iQIYI and accelerate the
pace of our international market business development together,"
said Yang Xianghua, President of iQIYI's Membership and Overseas
Business Group. "It is my hope that Kelvin and the Thailand team will introduce our brand concept
to the market and bring our rich and diversified entertainment
services to more users through more innovative contents,
experiences and marketing methods."
"iQIYI is a dynamic and influential platform. Its high-quality
original content is continuously attracting the attention of more
and more users around the world. I believe that technology will
play an increasingly important role in global operations and
international user services," said Yau. "I am excited to join
iQIYI, the leader in content creativity and technological
innovation, and look forward to helping it launch more technology,
content and partnership initiatives to meet local needs. Together,
we will bring iQIYI's high-quality content and entertainment
experience to the international market step by step."
In November 2019, iQIYI officially
launched its global expansion through its local in-house team,
joint operation with local partners and SaaS application system. In
2019, iQIYI established a strategic partnership with Astro, the
leading media brand in Malaysia.
Both parties have launched a series of localization operations and
marketing activities in the Malaysian market. The iQIYI App
provides content and search functions in multiple languages
including Chinese, English, Thai, Malay, Indonesian and Vietnamese
among others, laying the foundation for broader expansion and
localized services.
About iQIYI,
Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.