HOLLYWOOD, Fla., Dec. 19, 2019 /PRNewswire/ -- Hard Rock
International, one of the world's most iconic dining, entertainment
and hospitality brands, and The Coca-Cola Company (NYSE: KO), the
world's leading total beverage company, today announced a
partnership that will introduce Coca-Cola's brand portfolio to Hard
Rock Cafe® locations worldwide beginning in 2020.
The announcement was officially made to a group of Hard Rock®
and Coca-Cola executives and partners on Dec. 18 at the newly remodeled Hard Rock Cafe
Atlanta, which features a brand-new bar, an expanded entry leading
to the renowned velvet walkway into the Cafe and other improvements
to fixtures throughout the venue. As part of the celebration,
Stephen K. Judge, President of Cafe
Operations for Hard Rock International, Wes
Brand, General Manager of Hard Rock Cafe Atlanta and
Kathleen Ciaramello, President,
Foodservice and On-Premise for Coca-Cola North America, came
together for Hard Rock's iconic Guitar Smash and Coca-Cola's
signature Coke Toast to unite the two globally recognized
brands.
"Hard Rock's partnership with The Coca-Cola Company will provide
a significant opportunity to enhance our beverage platform and
accelerate growth for both brands in our Cafe locations around the
world," said Stephen K. Judge,
President of Cafe Operations at Hard Rock International. "We are
proud to announce the partnership in Coca-Cola's backyard in
Atlanta at our
beautifully-renovated Cafe, which would make for the perfect spot
for guests to have their first Coca-Cola at Hard Rock. I speak for
all of our Cafe representatives when I share our excitement to
bring Coca-Cola's impressive lineup of beverages to our guests in
2020."
"We are incredibly excited about this new partnership with Hard
Rock International, one of the world's most globally recognized
music, entertainment and dining brands," said Kathleen Ciaramello President, Foodservice and
On-Premise for Coca-Cola North America. "We are pleased to be able
to refresh guests at Hard Rock Cafe locations worldwide with
options from our total beverage portfolio beginning in 2020,
bringing together two iconic brands to delight Hard Rock fans."
For the first time, guests of Hard Rock Cafe will be able to
pair their favorite Coca-Cola products with any of Hard Rock's
delicious menu items, including award-winning Steak Burgers, such
as The Original Legendary® Burger and Double Decker Double
Cheeseburger, Sliders, Shareables and more that are perfect for
guests of all ages.
Those looking to dine at Hard Rock Cafe can find their local
Cafe and make a reservation by visiting
www.hardrockcafe.com/locations.aspx. To purchase Hard Rock Cafe
merchandise, visit the online Rock Shop® at
https://shop.hardrock.com. For additional information on the Hard
Rock Cafe brand, visit www.hardrockcafe.com/.
About Hard Rock®:
With venues in 76 countries spanning 262 locations that include
owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes -
Hard Rock International (HRI) is one of the most globally
recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's
most valuable collection of music memorabilia at more than 83,000
pieces, which are displayed at its locations around the globe. In
2018, Hard Rock International was recognized as a Forbes Magazine
Top Employer for Women and Land Operator of the Year at the Global
Gaming Awards. In 2019, Hard Rock International was honored as one
of Forbes Magazine's America's Best Large Employers, Forbes
Magazine's Top Employers for Women and No. 1 in J.D. Power's 2019
North America Hotel Guest Satisfaction Study among Upper Upscale
Hotel Chains. Hard Rock destinations are located in the world's
greatest international gateway cities, including its two most
successful flagship properties in Florida and home to the world's first Guitar
Hotel® in South Florida, where its
headquarters are located. The brand is owned by HRI parent entity
The Seminole Tribe of Florida. For
more information on Hard Rock International visit www.hardrock.com
or shop.hardrock.com.
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features
16 billion-dollar brands including
Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade,
Minute Maid, Simply, Georgia and
Del Valle. Globally, we are the No.
1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is
focused on initiatives that reduce our environmental footprint,
support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com or find us on
LinkedIn at www.linkedin.com/company/the-coca-cola-company.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/hard-rock-international-announces-global-partnership-with-the-coca-cola-company-300977774.html
SOURCE Hard Rock Cafe International (USA), Inc.