High Park™ Reveals its New Portfolio of “Cannabis 2.0” Brands and Products
December 17 2019 - 8:00AM
Business Wire
New portfolio additions include edibles, confectionery goods,
CBD-beverages and more, expanding High Park’s existing broad-based
portfolio of brands and products
Today, High Park Holdings Ltd. (“High Park”), a wholly-owned
subsidiary of Tilray, Inc. (NASDAQ:TLRY), proudly introduces its
phase two adult-use products launching across Canada in 2020. The
new additions will include new confectionery brand Chowie Wowie™;
new wellness brand Rmdy.™; new beverage brand Everie, developed by
Fluent, and brings to the Canadian market beloved U.S. brands
Marley Natural™ and Goodship™. An assortment of High Park’s
“cannabis 2.0” products shipped on December 16, 2019 and are
expected to be available to consumers in early 2020.
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High Park’s robust portfolio of “cannabis
2.0” products. (Photo: Business Wire)
High Park’s innovative team of brand leaders and R&D experts
have worked rigorously to deliver consumers best-in-class cannabis
products meeting the highest standards of safety and quality as
required by Health Canada. The new High Park products and brands
unveiled today build on a robust portfolio delivering safe, Good
Production Practices (GPP) standard, quality-tested products that
meet varying consumer preferences.
“The evolution of the High Park brand portfolio has been in the
works over the past year as our team of leading experts conducted
research studies on new product formulations and consumer
preferences,” says Adine Fabiani-Carter, High Park’s Chief
Marketing Officer. “We’ve developed unique brands and products
giving Canadian consumers more choice and, most importantly, access
to safe, regulated and quality-tested products.”
High Park will roll-out new brands and products starting in
early 2020 to select markets across Canada, including Alberta,
British Columbia, Manitoba, Nova Scotia and Saskatchewan. Product
offerings will expand to additional markets throughout the
year.
Edibles and
Confectionery:
- Chowie Wowie™, a new edibles brand bringing the ‘wow’
with perfectly crafted fusions of flavour, will launch an array of
reliably dosed cannabis-infused chocolates and gummies in THC and
CBD varieties.
- Rmdy.™, a new CBD-rich brand formulated for wellness
seekers, will roll-out an offering of edibles and non-combustible
cannabis products including mints, melts and all-in-one vape
pens.
- Goodship™, the beloved edibles brand from the U.S., will
launch its first cannabis collection in Canada with
cannabis-infused gourmet chocolates, followed by a cooking oil and
mints in THC and CBD varieties.
Beverages:
- Fluent, High Park’s joint venture with Labatt Breweries of
Canada, is introducing Everie, their debut brand of non-alcoholic
CBD-infused beverages, with 98% pure CBD isolate and all natural
flavours. Everie will launch with ready-to-brew teas followed by
sparkling beverages.
Quality-Tested Vape
Products:
All-in-one-vape pens and cartridges contain pure, GPP (Good
Production Practices)-produced cannabis oil with no additives, and
do not contain carrier oils, diluents, Vitamin E acetate or
flavours. All product formulations and hardware are rigorously
tested to ensure quality and purity for consumer use.
- Canaca™, Canada’s beloved cannabis brand, and an anchor in the
High Park portfolio, is introducing an all-in-one vape pen and vape
cartridge containing pure cannabis THC distillate with no
additional additives or flavours.
- Marley Natural™, an established U.S. cannabis brand crafted
with deep respect for the positive potential of the herb, is
launching in the Canadian market with Marley Green vape cartridges
containing CO2 winterized hybrid cannabis oil, with no additional
additives or flavours. The brand will expand to include additional
Marley Green, Marley Gold, Marley Red and Marley Black cannabis
products in an assortment of formats.
High Park Portfolio of
Brands:
High Park is proud to offer consumers a variety of product
formats to meet varying needs and preferences. All products adhere
to Health Canada’s rigorous standards for safety and quality. High
Park’s portfolio of brands also includes offerings from Irisa™,
Grail™, The Batch™, Dubon™ and Yukon Rove™. We look forward to
continuing to refine, expand and roll-out robust offerings of
unique brands and innovative products to consumers across Canada to
meet the needs of this growing industry.
About High Park Company™
Based in Toronto and led by a team with deep experience in
cannabis and global consumer brands, High Park develops, produces,
sells and distributes a broad-based portfolio of best-in-class
adult-use cannabis brands and products.
Cautionary Note Regarding Forward-looking Statements
This press release contains “forward-looking statements” within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995 and “forward-looking information” within the meaning of
Canadian securities laws, or collectively, forward-looking
statements. Forward-looking statements in this press release may be
identified by the use of words such as, “may”, “would”, “could”,
“will”, “likely”, “expect”, “anticipate”, “believe, “intend”,
“plan”, “forecast”, “project”, “estimate”, “outlook” and other
similar expressions, including statements in respect to Tilray or
High Park’s intention to launch new product formats as well as new
brands in collaboration with its strategic partners.
Forward-looking statements are not a guarantee of future
performance and are based upon a number of estimates and
assumptions of management in light of management’s experience and
perception of trends, current conditions and expected developments,
as well as other factors that management believes to be relevant
and reasonable in the circumstances, including assumptions in
respect of current and future market conditions, the current and
future regulatory environment and future approvals and permits.
Actual results, performance or achievement could differ materially
from that expressed in, or implied by, any forward-looking
statements in this press release, and, accordingly, you should not
place undue reliance on any such forward-looking statements and
they are not guarantees of future results. Forward-looking
statements involve significant risks, including the risks discussed
under the caption “Risk Factors” in Tilray’s Quarterly Report on
Form 10-Q, which was filed with the Securities and Exchange
Commission and Canadian securities regulators on November 13, 2019,
for a list of the assumptions, uncertainties and other factors that
may cause actual future results or anticipated events to differ
materially from those expressed or implied in any forward-looking
statements. Tilray does not undertake and specifically declines any
obligation to update any forward-looking statements that are
included herein, except in accordance with applicable securities
laws.
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Media: Nicole Kahansky, news@highparkcompany.com or
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