BEIJING, Dec. 10, 2019 /PRNewswire/ -- on December 4th, the 2019 Mnet Asian
Music Awards (MAMA) was held in Nagoya Dome, Japan. UNINE, the boy band created through
Qing Chun You Ni, an original
variety show produced by iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative market-leading online entertainment
service in China, was invited as
the guest performer and performed its new song SET IT OFF.
Following the performance, discussions around
"UNINE" instantly began trending both on Twitter and Weibo,
accumulating around 180 million views. UNINE's performance at the
event demonstrates the growing influence of Chinese youth culture
on both domestic and overseas audiences.
Qing Chun You Ni is an
idol-incubation variety show that brings together 100 idol trainees
for training sessions that culminate in only nine trainees being
selected through viewers' votes to debut as an idol group,
UNINE. The show attracted audiences not only from China, but also from over 10 other countries
including Korea, Japan,
Thailand and the US. As a
next-generation boy band originating from an iQIYI-produced variety
show, UNINE has benefited from iQIYI's "Apple
Orchard" ecosystem, where iQIYI has created boy band variety
shows and creative Vlogs for the group. Through connecting UNINE
with offline concerts and premium IPs such as 2019 "Summer &
Youth" iQIYI Carnival, iQIYI is bridging online entertainment
content with offline activities, utilizing all channels to help
UNINE quickly gain popularity and commercial values. Thus far,
UNINE has successfully held concert tours and has issued two EPs
that sold more than 1.8 million copies. The group has become the
most iconic new boy band in the Chinese language music industry,
setting an example for young idol bands.
The Mnet Asian Music Awards (MAMA) is a music award event held
by Korean entertainment company CJ E&M. Founded in 1999, MAMA
has become Korea's most influential music award ceremony and one of
the largest music award ceremonies in Asia, receiving widespread attention and
holding high expectations from international audiences.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.