MONTREAL, Dec. 4, 2019 /CNW Telbec/ - Maison Birks, Canada's premier fine jewellery and timepiece
house, has announced a significant expansion of its online
offerings just in time for the Holiday season. "We are proud to say
that Maisonbirks.com is Canada's
leading luxury jewellery and timepiece destination," says
Jean-Christophe Bédos, President and CEO of Birks Group Inc.
Maisonbirks.com collections now include jewellery brands
Chaumet and Messika, which are exclusive to Maison Birks in Canada. In addition to
Birks fine jewellery, the website features Dinh Van, Marco
Bicego, Roberto Coin and
Yoko London. The expanded timepiece
collections include Baume & Mercier, Cartier, Frédérique Constant, Longines,
Montblanc, Tag Heuer and Wolf 1834. Maisonbirks.com is
Cartier's only official ecommerce
partner in Canada. "Our goal is to
give our clients an extensive offering and to build on the prestige
of our brand partners," says Mr. Bédos. "With these additions,
Maisonbirks.com now offers the largest online selection of luxury
jewellery and timepieces in Canada."
Currently there are 2,400 pieces available for purchase online,
ranging in price from under $150 to
$58,000. An additional catalogue of
over 500 items, including a selection from Van Cleef & Arpels, Vhernier and Rolex,
is available to browse online and purchase via in-store
appointment. "This is a valuable resource for clients who wish to
browse the collections beforehand and then discover the pieces in
store with a Maison Birks expert,"
says Mr. Bédos. "We also plan to continue adding new jewellery and
timepiece collections in 2020."
Online financing is offered on Maisonbirks.com with the Birks
Flexiti credit card. The website also accepts Union Pay.
"We offer an omni-channel luxury experience no matter how our
client wishes to shop," says Bédos. "Whether they are physically
coming into our stores, or shopping from the comfort of their own
homes, we want both experiences to be equally special and
seamless."
About Birks Group Inc.
Birks Group operates 29 Maison
Birks stores in most major metropolitan markets in
Canada, one retail location in
Calgary under the Brinkhaus brand
and two retail locations in Vancouver under the Graff and Patek Philippe
brands. The Birks brand is a leading fine jewellery, timepiece and
gift brand available at all Maison
Birks stores, Mappin & Webb and Goldsmiths in the
United Kingdom in addition to
other luxury jewellery retailers across North America. Birks was founded in 1879 and
has become Canada's premier luxury
brand. Additional information can be found on the Birks website,
maisonbirks.com.
SOURCE Birks Group Inc.