GOOG Alphabet Inc

   By Dave Sebastian 
 

YouTube Chief Executive Susan Wojcicki on Thursday put out a wide-ranging quarterly letter to the video platform's content creators, addressing copyright issues, monetization and children's content.

Ms. Wojcicki said YouTube, an entity of Alphabet Inc.'s (GOOG) Google LLC, has been addressing reports of short music clips used in monetized videos being aggressively claimed, resulting in all revenue going to the rightsholder regardless of the claimed music's length. YouTube has removed the financial incentive to claim very short and unintentional music use, requiring timestamps on manual claims, Ms. Wojcicki said.

Ms. Wojcicki said YouTube has also been working on identifying materials made for children, as part of a settlement with the Federal Trade Commission. The platform is working to identify advertisers who are interested in edgier content such as an R-rated movie promotion, matching them with creators whose content fits with the ads, Ms. Wojcicki said.

Content creators must identify whether their content is geared toward kids, and features such as comments and personalized advertising will no longer be available on content catered for children starting January, Ms. Wojcicki said.

Ms. Wojcicki said YouTube is working to update its harassment policy.

The number of YouTube creators with a million or more subscribers rose 65% this year compared with last year, Ms. Wojcicki said, and creators with five-to-six-figure earnings rose more than 40%.

Write to Dave Sebastian at dave.sebastian@wsj.com

(END) Dow Jones Newswires

November 21, 2019 13:33 ET (18:33 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.