Citi Wins Top Honor as World’s Best Digital Bank 2019 by Global Finance
November 21 2019 - 9:00AM
Business Wire
Citi has been named the World’s Best Digital Bank by
Global Finance Magazine for the 18th consecutive year. As the
World’s Best Digital Bank, Citi was selected from nearly 300 banks
globally, that were assessed against a wide range of criteria
focused on strategy, features and functionality in the online and
mobile channels. Selection criteria included strength of strategy
for attracting and servicing online customers, success in getting
clients to use digital offerings, growth of online customer base,
breadth of products offered, evidence of tangible benefits gained
from digital initiatives, and web site design and
functionality.
“Ever-evolving digital technologies are drivers of the digital
economy, bringing the players within the financial ecosystem closer
together. As our clients’ needs and expectations are shifting in
response, it is imperative that Citi -- as their banking partner –
continues to invest in innovation and leverage technologies to keep
providing them with a better client experience,” said Naveed
Sultan, Global Head of Treasury and Trade Solutions, Citi. “Winning
this year’s World’s Best Digital Bank Award is a tremendous
testimony of our efforts to remain relevant to our clients and
support their objectives in this digital economy.”
On Citi’s awards success, Joseph Giarraputo, President and
Publisher at Global Finance Magazine states, “Continued commitment
to providing customers with flexibility and control across all
channels, in such a way that users can adopt, customize and engage
with ease, regardless of size and location, helped Citi win a
multitude of awards, including the Overall Best Digital Bank 2019
and Global Best Corporate/Institutional Digital Bank Award.”
"This award is an incredible endorsement of Citi’s efforts in
driving innovation and improving the client experience," said
Tapodyuti Bose, Global Head of Digital Channels and Data, Treasury
and Trade Solutions, Citi. "Over the last year, we have focused on
simplifying our digital solutions, such as CitiDirect BE and
CitiConnect, for our clients as well as enhancing the
functionalities to support our clients.”
CitiDirect BE® and CitiConnect® are a part of Citi Treasury and
Trade Solutions’ omnichannel digital banking product suite.
CitiDirect BE® is an institutional digital banking platform
comprised of CitiDirect BE® online and CitiDirect BE® Mobile.
CitiConnect® is Citi’s industry leading suite of institutional
connectivity options, including CitiConnect® API and CitiConnect®
API Developer Portal. Over the last year, significant enhancements
have been made to CitiDirect BE and CitiConnect, in an effort to
deliver value to clients through ease of use, real-time banking,
digital security, data insights and AI.
In addition to being recognized as the World’s Best Digital
Bank, Citi received the top honor in a number of global and
regional award categories.
Global Awards:
- Best Overall Global Digital Bank
Corporate/Institutional Global Awards:
- Best Corporate/Institutional Digital Bank
- Best Investment Management Services
- Best Online Cash Management
- Best Online Treasury Services
- Best in Mobile Banking
- Best Mobile Banking App
- Most Innovative Digital Bank
- Best Open Banking APIs
Corporate/Institutional Regional Awards:
- Best Digital Bank in Africa
- Best Digital Bank in Asia-Pacific
- Best Digital Bank in Latin America
- Best Digital Bank in Middle East
- Best Digital Bank in Western Europe
Consumer Global Awards:
Citi Treasury and Trade Solutions (TTS) helps enable our
clients' success by providing an integrated suite of innovative and
tailored cash management and trade finance services to
multinational corporations, financial institutions and public
sector organizations across the globe. Based on the foundation of
the industry's largest proprietary network with banking licenses in
over 90 countries and globally integrated technology platforms, TTS
continues to lead the way in offering the industry's most
comprehensive range of digitally enabled treasury, trade and
liquidity management solutions.
About Citi Citi, the leading global bank, has
approximately 200 million customer accounts and does business in
more than 160 countries and jurisdictions. Citi provides consumers,
corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and
credit, corporate and investment banking, securities brokerage,
transaction services, and wealth management. Additional information
may be found at www.citigroup.com | Twitter: @Citi | YouTube:
www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook:
www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
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version on businesswire.com: https://www.businesswire.com/news/home/20191121005091/en/
Media: Nina Das 212-816-9267 nina.das@citi.com
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