American Girl to Unveil Holiday Windows in New York, Chicago and Los Angeles in Collaboration With Swarovski® Crystals
November 04 2019 - 8:00AM
Business Wire
Grammy Award-Winning Singer/Songwriter Ciara
to Host Exclusive Window Reveal Party at New York
Flagship
Three Exclusive American Girl Holiday
Collector Dolls Made with Thousands of Swarovski Crystals
Available for Purchase
American Girl, the inspiring world of dolls, content and
experiences, and a wholly-owned subsidiary of Mattel (NASDAQ: MAT),
today announced it has teamed up with Swarovski® crystals to create
this year’s dazzling holiday windows for its flagship stores in New
York, Chicago and Los Angeles. Officially unveiling on Friday,
November 8, the holiday windows feature an American
Girl-inspired winter wonderland radiating with 350 Swarovski
crystal strands across the three retail locations, and in New York,
an additional 130lbs of Swarovski crystal star dust will bedeck the
space. Guests to the window unveil celebrations will be among the
first to see, pose with, and even purchase an exclusive American
Girl Holiday Collector doll, each of which took over 40 hours to
hand embellish with over 5,000 Swarovski crystals and beads and
will retail for $5,000.
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One of three American Girl Holiday
Collector dolls created in collaboration with Swarovski crystals,
each of which retails for $5,000 and will be showcased at American
Girl's holiday window unveiling celebrations at their flagship
stores in New York, Chicago, and Los Angeles. (Photo: Business
Wire)
Grammy Award-winning artist Ciara will serve as VIP host
for the window reveal at American Girl New York (75 Rockefeller
Plaza) starting at 6 p.m. The evening will feature exclusive photo
ops, seasonal crafts, a free signature hairstyle for dolls and
girls at the American Girl Salon, delicious food and beverages, and
special giveaways. Guests can also enjoy festive music from The
Stage Theater School singers and violin prodigy Pilar Hill, as well
as the store’s all-new experiences, including Julie’s Groovy World
and the Doll Hospital. During New York’s VIP event, 10% of sales
will go to Russell Wilson and Ciara’s Why Not You Foundation that
empowers change in the world, one individual and one child at a
time. A limited number of public tickets will be released on
Eventbrite at 9 a.m. (EST) on Nov. 4.
“American Girl has always been the ultimate place to celebrate
the holidays,” said Jamie Cygielman, General Manager of American
Girl. “This year, we’re taking the anticipation to a whole new
level featuring a first-ever collaboration with Swarovski. We can’t
wait to light up the city together with our dazzling holiday window
displays, and inside the store we’ll wow fans with our
limited-edition collector dolls. Plus, in New York, Grammy-winning
artist Ciara will join us to ring in the season in style.”
Michelle Rice, SVP Operations of Swarovski Professional North
America stated, “We are very proud to partner with American Girl
for the first time in such a multi-dimensional way. From creating
bespoke collectible dolls, to adding the Swarovski sparkle to their
flagship stores and to the Christmas trees of thousands of homes
across America with an exclusive ornament, our goal with this
partnership is to make imaginations sparkle and who better to do
that with than American Girl.”
American Girl’s Holiday window unveil events in Chicago
and Los Angeles are open to the public and include a special
window reveal, followed by a delicious dinner in the signature
Café, plus a build-your-own hot chocolate station, photo ops,
holiday cookie decorating, and exclusive giveaways. For event
details or to make a reservation, consumers can visit
americangirl.com/retail.
American Girl’s holiday windows will be on display throughout
the season from Nov. 8 – Dec. 31. Other family-friendly holiday
events are being held across the company’s 17 U.S. retail
locations, including Gingerbread House Decorating, Holiday Teas,
Holiday Cookie Decorating, and Holiday Doll Hair Salon
Spectaculars. Additional information is available at
americangirl.com/retail.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading
global children's entertainment company that specializes in the
design and production of quality toys and consumer products.
Headquartered in Middleton, WI, American Girl offers an inspiring
world of dolls, content, and experiences that nourish a girl’s
spirit and help develop her strength of character. Best-selling
lines include Truly Me™, Girl of the Year™, Bitty Baby™,
WellieWishers™, and American Girl’s classic historical characters.
The company sells products through its award-winning catalogue, on
americangirl.com, in its proprietary U.S. experiential retail
stores, as well as at specialty retailers nationwide. By inspiring
girls to be their best, American Girl has earned the loyalty of
millions and the praise and trust of parents and educators.
MAT-AG
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