Synchronoss and WeAre8 Partner to Leverage RCS-Enabled Messaging to Transform the Consumer-Brand Relationship
October 30 2019 - 4:37PM
Synchronoss Technologies, Inc. (NASDAQ: SNCR), a global leader and
innovator of cloud, messaging, digital and IoT products, and
WeAre8, a platform that provides the infrastructure for brands and
individuals to build relationships at scale, today announced a new
partnership that is poised to radically disrupt traditional brand
advertising. Together, they are creating a revolutionary channel
for brands to create and deliver personalized mobile marketing
campaigns that drive results and consumer interaction through the
direct sponsorship of consumers. The collaboration will provide a
highly scalable pathway to deliver massive benefits to brands
consumers, and operators.
WeAre8, which provides a transparent program for consumer voices
to be heard and a simple way to make money and have a positive
social impact every day, will leverage Synchronoss’ Rich
Communications Services (RCS)-based advanced messaging platform to
give brands this channel to develop direct relationships with
individual consumers through their mobile devices. Through
personalized, immersive RCS-enabled messaging, consumers will have
the opportunity to get sponsored directly by brands and leverage
their voices in a way that enables them to be compensated for
consuming, sharing or creating high-quality branded content.
“What we’re doing here with WeAre8 is radical disrupting how the
advertising and marketing industry interacts with consumers,” said
Mary Clark, Chief Marketing Officer and Chief Product Officer,
Synchronoss. “Brands today understand that consumers are
increasingly tuning out traditional, interruptive advertising and
that mobile digital interactions have become the preferred form of
interaction and communication for the vast majority. The channel
we’re building on a foundation of RCS-enabled messaging will
provide the completely new way that brands require to directly
reach those who matter the most – their customers.”
Clark added that this new consumer channel also delivers
benefits to mobile network operators who are eager to capitalize on
advanced messaging.
“Mobile network operators will play a key role in bringing
together consumers, content and global brands through advanced
messaging. Utilizing the power of the WeAre8 opt-in data engine,
this new advertising channel not only will revolutionize how
subscribers and global brands interact, it also will provide
operators with significant new revenue opportunities, the ability
to maintain control of the messaging ecosystem and deeper
subscriber relationships,” Clark said.
Synchronoss’ leading RCS-based Advanced Messaging Platform
transforms traditional SMS messaging into a rich and interactive
experience, working across operating systems and devices. Unlike
traditional text messaging, for example, that restricts the size
and types of attachments, RCS-powered messaging gives subscribers
and brands the ability to easily add advanced multimedia
capabilities to their text messages, including high-resolution
photos, audio recordings, videos and GIFs, and share personalized
messages.
WeAre8’s platform was built to usher in a future where brands
fuel and fund the lives of their consumers while making a
significant social impact, shifting the earnings from global
marketing spend back to the real people who give brands power.
“Our partnership with Synchronoss utilizes RCS technology in a
way that goes far beyond connecting with friends to put the
individual at the heart of the advertising and marketing
ecosystem,” said Sue Fennessy, Founder and CEO of WeAre8.
“Today, billions of advertising dollars go directly to social
media and tech companies for ads that are served to people with no
reward. Consumers are forced to watch advertising as an
interruption to their entertainment. Our united technologies will
shift the earnings from global marketing spend back to the real
people who give brands power by recognizing and paying them for
their time. Through the power of RCS messaging, millions of people
will be empowered to make money by being paid for their time and
interaction with the brands they love and support by opting into
individual brand sponsorship relationships via their mobile phones,
giving them the ability to earn money that will help subsidize
their lives and their mobile phone bills,” Fennessy said.
To learn more about the Synchronoss Advanced Messaging Platform,
visit the Synchronoss website. To learn more about how WeAre8
empowers brands and consumers, visit the WeAre8 website.
About SynchronossSynchronoss (NASDAQ: SNCR)
transforms the way companies create new revenue, reduce costs and
delight their subscribers with cloud, messaging, digital and IoT
products, supporting hundreds of millions of subscribers across the
globe. Synchronoss’ secure, scalable and groundbreaking new
technologies, trusted partnerships and talented people change the
way Technology-Media-Telecommunications customers grow their
business. For more information, visit us at www.synchronoss.com
About WeAre8The WeAre8 platform, fueled by a
powerful data/AI engine, provides the infrastructure for brands and
individuals to build relationships at scale. Through WeAre8, brands
use micro-targeting to identify and sponsor people who collectively
become their most powerful media channel. Individuals who accept
sponsorships are compensated for sharing or creating high-quality
branded content. To learn more about WeAre8 for brands, visit
our brand website.
Media Contacts for Synchronoss:
North AmericaDiane Rose, CCgroupM: +1 202-350-2469E:
synchronoss@ccgrouppr.com
InternationalAnais Merlin, CCgroupT: +44 (0)203 824 9219E:
synchronoss@ccgrouppr.com
Media Contacts for WeAre8:
Tali SandelM: +1 310-497-7546E: press@weare8.com
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