BOSTON, Oct. 30, 2019 /PRNewswire/ -- Grapevine
Logic, a wholly owned subsidiary of Ideanomics Inc. (Nasdaq: IDEX)
has today launched a Grapevine Village (https://gv-village.com), a
global end-to-end e-commerce marketplace that leverages the
relationships built between brands and digital creators on social
media to seamlessly deliver goods and services to consumers
everywhere.
To scale acquisition, Grapevine Village will launch with a
network of nano-influencers with a social media following of less
than 10,000 in order to maximize engagement and ultimately, sales
of items.
"Nano-Influencers are a strong community of creators that have
never really been tapped into at this scale before. For brands that
place a high value on authentic influencer content with high levels
of engagement, these creators will be a game-changer for the way
that brands go-to-market," said Grapevine CEO, Kristen Standish, "in today's interdependent
economy where digital media is consumed 24/7 on mobile devices,
just about anyone can influence their friends with a social media
post. Everyone is a marketer and everyone is a salesperson. We're
offering the most competitive fees on the market for goods sold
through influencers that will make Grapevine Village the industry
standard."
According to eMarketer, global e-commerce sales are projected to
grow by 265% from $1.3 trillion in
2014 to nearly $5 trillion in 2021.
Grapevine Village is positioned to capture this growth through its
curation of products and partnerships - transforming the
advertising status quo as consumers discover goods and services
through their trusted influencers.
"With reliable attribution through revenue-share, the Grapevine
Village model has massive potential to break down barriers for
brands and enable a renaissance in cross-border sales and
marketing," said Dr. Bruno Wu,
Chairman of Ideanomics. "Grapevine Village is poised to become the
first influencer-powered global supermarket that will become a
ubiquitous presence in the lives of consumers and an economic
disruptor in its own rights."
About Grapevine
Grapevine is the world's leading
end-to-end influencer marketing platform that enables collaboration
between advertisers and social content creators to produce
promotional content at scale. The Grapevine network includes more
than 170,000 creators who generate more than 7 billion monthly
views. Advertisers leverage Grapevine's workflow management
software and proprietary tracking and analytics to measure direct
response and conversion rates from promotional content on YouTube,
Facebook, and Instagram. Learn more at
https://www.grapevinelogic.com
About Ideanomics
Ideanomics is a global Financial
Technology (Fintech) company for transformative industries.
Ideanomics combines deal origination and enablement with the
application of technologies such as artificial intelligence,
blockchain, and others as part of the next- generation of smart
financial services. Our projects in New Energy Vehicle markets,
Fintech, and advisory services provide our customers and partners
better efficiencies, technologies, and access to global
markets.
Ideanomics, through its investments and, along with its partners
curate innovation around the globe through hubs and centers that
foster a pipeline of technological excellence in cleantech,
fintech, tradetech, agritech, regtech, insuretech, playtech,
healthtech, cyber security, and more.
The company is headquartered in New
York, NY, and has offices in Beijing, China. It also has a planned global
center for Technology and Innovation in West Hartford, CT, named Fintech Village.
Safe Harbor Statement
This press release contains
certain statements that may include "forward looking statements".
All statements other than statements of historical fact included
herein are "forward-looking statements." These forward-looking
statements are often identified by the use of forward-looking
terminology such as "believes", "expects", or similar expressions,
which involve known and unknown risks and uncertainties include
these statements regarding our intention to transition our business
model to become a next-generation financial technology company, our
business strategy and planned product offerings, our intention to
phase out our oil trading and consumer electronics businesses, and
potential future financial results. Although the Company believes
that the expectations reflected in such forward-looking statements
are reasonable, they do involve assumptions, risks and
uncertainties, and these expectations may prove to be incorrect.
You should not place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
The Company's actual results could differ materially from those
anticipated in these forward-looking statements as a result of a
variety of risks and uncertainties, such as risks related to: our
ability to continue as a going concern; our ability to raise
additional financing to meet our business requirements; the
transformation of our business model; fluctuations in our operating
results; strain to our personnel management, financial systems and
other resources as we grow our business; our ability to attract and
retain key employees and senior management; competitive pressure;
our international operations; and other risks and uncertainties
disclosed under the sections entitled "Risk Factors" and
"Management's Discussion and Analysis of Financial Condition and
Results of Operations" in our most recent Form 10-K and Form 10-Q
filed with the Securities and Exchange Commission, and similar
disclosures in subsequent reports filed with the SEC, which are
available on the SEC website at www.sec.gov. All forward-looking
statements attributable to the Company or persons acting on its
behalf are expressly qualified in their entirety by these risk
factors. Other than as required under the securities laws, the
Company does not assume a duty to update these forward-looking
statements.
Grapevine Media Contact
Jessica Lee, Senior Communications
Manager
jlee@ideanomics.com
https://www.grapevinelogic.com/
Tel: 917.213.5518
Ideanomics Investor Relations and Media Contact
Tony Sklar, VP of Communications at
Ideanomics
Email: ir@ideanomics.com
www.ideanomics.com
Tel: +1.212.206.1216
View original content to download
multimedia:http://www.prnewswire.com/news-releases/worlds-leading-influencer-marketing-platform-grapevine-logic-launches-grapevine-village-to-grow-global-e-commerce-supermarket-through-partnerships-with-direct-to-consumer-brands-and-nano-influencers-300948050.html
SOURCE Ideanomics