McDonald's Falls Short on Profit
October 22 2019 - 8:31AM
Dow Jones News
By Heather Haddon
McDonald's Corp. is reaching for deals and price increases to
boost sales as the chain tries to lure more customers.
The world's biggest burger chain by revenue said same-store
sales grew 5.9% globally in the third quarter, above the 5.4%
analysts polled by FactSet were expecting. Sales in the U.S. grew
by 4.8%.
It took offerings and promotions, along with menu price
increases, to boost sales, the Chicago-based company said.
Renovated stores offering digital kiosks and other features also
helped, it said.
McDonald's said Tuesday it notched $2.11 in earnings per share
in the third quarter and $5.4 billion in sales. Analysts polled by
FactSet expected earnings per share of $2.21 adjusting for one-time
items, and $5.5 billion in sales.
Company executives said the income miss was minimal, while they
chalked up differing ways of calculating margins to the gap with
analysts on earnings.
Write to Heather Haddon at heather.haddon@wsj.com
(END) Dow Jones Newswires
October 22, 2019 08:16 ET (12:16 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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