Kilburn Live Teams With HASBRO to Unveil NERF Challenge The Ultimate Live Entertainment Touring Experience
October 17 2019 - 12:00PM
Business Wire
50,000 Square Foot Epic Family-Friendly
Event Set For Los Angeles Debut This December
Kilburn Live, an entertainment company focused on producing
content with an emphasis on quality and originality, and HASBRO,
Inc. (NASDAQ:HAS), a global play and entertainment company,
announced today plans for a new live entertainment touring event –
NERF Challenge, debuting in Los Angeles at the Event Deck at L.A.
Live starting on December 7.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191017005653/en/
Blaster Run - NERF Challenge Interactive
Activation (Photo: Business Wire)
NERF Challenge is a groundbreaking live attraction that brings
the action and competitive fun of the NERF brand into full focus
via a 50,000 square foot, adrenaline pumping, action packed play
experience. Running through January 5, 2020 at L.A. Live, guests
will immerse themselves in a variety of activities inspired by one
of Hasbro’s most iconic and innovative franchises.
At the heart of this amazing event are a variety of off-the-wall
challenges playfully designed to test visitor concentration,
dexterity, and skill. Fans can also test their speed and accuracy
in specially-designed activations centered on NERF’s iconic
blasters and sports products.
Among the interactive activations set for the debut are:
- Dodge Blast – Partner up and storm a fortified position held by
your friends using NERF blasters to score points on stationary
targets all while avoiding a barrage of darts.
- The Arenas – Grab a blaster and take your team to victory in
one of three custom themed 4,500 square foot NERF arenas: Urban
Playground, Strange Cargo, and Blast Man Standing.
- Colossal Foosball – Enter a single plane of existence as you
compete with your friends in a life-sized game of foosball.
- Wrecking Bowling – Bowling with a twist as you become a human
wrecking ball with a single purpose: scoring the elusive
strike!
- Try-athlon Ninja Style Circuit Course – The ultimate test of
speed and agility, this soft play obstacle course is designed to
put your athletic prowess to the test.
“Simply stated this is 50,000 square feet of over the top, zany,
active play for all ages. At NERF Challenge, we have created a
world of fun-filled, gamified play between parents and children,
siblings, friends, and new friends.” said Mark Manuel, CEO at
Kilburn Live. “This is something NERF fans have been dreaming about
for decades, and with our partners at Hasbro, we are finally able
to bring this adrenaline-filled event to life. We are putting
guests into the ultimate action-sports experience. This will be
pure, 100% fun, active play at its finest!”
In the center of the attraction will be a giant stage with
high-energy live shows to ensure a constant high-octane atmosphere.
These daily events will feature everything from demos and giveaways
to audience participation contests and special surprise guests.
Surrounding the stage will be three themed arenas: Urban
Playground, Strange Cargo, and Blast Man Standing, where visitors
team up and compete in various challenges powered by various
NERF-centric equipment.
NERF Challenge also offers the opportunity for kids and fans to
be among the first to get hands on with the latest in cutting-edge
NERF technology, including the newly released NERF ULTRA One
Blasters, NERF’s farthest firing blaster ever!
“For the last 50 years, the NERF franchise has consistently
redefined and reinvented the world of active play,” says Adam
Kleinman, Vice President Global Brand Strategy & Marketing at
Hasbro. “We are dedicated to providing fans with the products and
experiences they want most, and NERF Challenge combines the best of
both worlds to create a true interactive play experience that
leverages the cutting-edge innovations NERF is known for.”
Following its initial Los Angeles run, NERF Challenge will be
rolling out across multiple cities in the U.S. and Canada over the
next year. Fans can also vote for future tour markets on the tour
website which will be updated with the experience’s schedule.
“We’re excited to team up with Kilburn to introduce a brand new
way for fans to experience their favorite Hasbro brands,” says
Casey Collins, Senior Vice President and General Manager for Hasbro
Consumer Products. “NERF Challenge is the first of many interactive
entertainment spaces yet to come, which will bring ‘the world’s
best play experiences’ from Hasbro to life for both kids and adults
to enjoy.”
Due to anticipated demand, fans can register to receive first
access to a limited quantity of tickets for the LA engagement at
www.NERFChallenge.com. Tickets will officially go on sale on
October 28 for the grand opening at L.A. Live on December 7.
About Kilburn Live
Kilburn Live, a division of Kilburn Media, is one of the fastest
growing live events companies in North America. As a global leader
in experiential, touring, and static live event offerings, Kilburn
Live brings the world’s biggest brands to life through
groundbreaking and highly entertaining attractions, activations,
and immersive entertainment.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys and games to television, movies, digital
gaming and consumer products, Hasbro offers a variety of ways for
audiences to experience its iconic brands, including NERF, MY
LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, MAGIC:
THE GATHERING and POWER RANGERS, as well as premier partner brands.
Through its entertainment labels, Allspark Pictures and Allspark
Animation, the Company is building its brands globally through
great storytelling and content on all screens. Hasbro is committed
to making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR
Magazine, and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past eight years. Learn
more at www.hasbro.com, and follow us on Twitter (@Hasbro) and
Instagram (@Hasbro).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191017005653/en/
Press Contact: Sara Villanueva | Litzky Public Relations | (201)
222-9118 | svillanueva@litzkypr.com Press Contact: Brett Gold | DKC
Public Relations | (212) 981-5231 | Brett_Gold@dkcnews.com
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