High Park™ Unveils Comprehensive Portfolio of New Brands and Products for the Next Phase of Adult-Use Cannabis in Canada
October 16 2019 - 9:00AM
Business Wire
New Canadian market introductions include U.S. favourites,
Marley Natural™ and Goodship®, as well as new form factors
including edibles and CBD beverages
High Park forges strategic partnerships with leading
retailers and manufacturers to expedite new products to
market
High Park Holdings Ltd. (“High Park”), a subsidiary of Tilray,
Inc. (NASDAQ: TLRY), today unveiled the second phase of its
adult-use product portfolio set to launch throughout Canada over
the course of the next year as permitted by regulations. The
expanded broad-based portfolio includes innovative cannabis
products and formats, including CBD beverages, edibles, and vape
products. High Park also announced a lineup of strategic partners
which will help accelerate sales across Canada.
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High Park's brand portfolio (Graphic:
Business Wire)
“We believe great brands, consistent quality and product
innovation are the engines of an enduring and vibrant cannabis
industry,” says Adine Fabiani-Carter, High Park’s Chief Marketing
Officer. “With the next phase of legalization upon us, we’re
excited to launch beloved brands like Marley Natural and Goodship
in Canada while also introducing new formats like CBD-infused
beverages through our Labatt Breweries of Canada joint venture,
Fluent.”
New Brands and Products for the Canadian Market
To expand its existing portfolio of brands in market, High Park
will launch celebrated brands Marley Natural and Goodship and new
original brands, including The Batch™, Chowie Wowie™,
and Rmdy.™, across Canada in the coming months.
- Marley Natural, an established cannabis brand, will
launch in select markets across Canada.
- Goodship, a beloved edibles
brand known for its cannabis-infused baked goods, chocolates and
confections, will roll out its first cannabis collection in Canada
with a baking oil followed by cannabis-infused chocolates and
mints.
- The Batch, a new value brand dedicated to delivering
quality cannabis flower and pre-rolls at competitive prices. The
Batch is currently available in select markets and will launch
across Canada in the coming months.
- Chowie Wowie, a new confectionery brand offering
cannabis-infused chocolates and gummies.
- Rmdy., a wellness brand offering a variety of
non-combustible and discreet cannabis products including mints,
melts and all-in-one pens.
Already fixtures of High Park’s existing portfolio of
world-class brands, Canaca™ and Dubon™ will broaden their product
offerings:
- Canaca will introduce vape
pens built with best-in-class CCELL Technology with 100%
high-potency THC distillate formulation and no added
ingredients.
- Dubon will offer a new
high-potency premium THC oil exclusive to the Quebec market.
High Park’s existing brand portfolio also includes
Irisa™, Grail™ and Yukon Rove™.
Strategic Partnerships
High Park has formed a number of strategic partnerships
positioning itself to lead the adult-use market in Canada by
delivering world-class products of the highest quality.
- Fluent Beverage Company - Last week, Tilray and AB InBev
announced that its partnership and joint venture, through High Park
and Labatt Breweries of Canada, has evolved into Fluent Beverage
Company. Fluent plans to commercialize non-alcohol, CBD-infused
beverages in Canada and further its research on non-alcohol,
THC-infused beverages.
- Cannfections Group Inc. - High Park has partnered with
Cannfections, a leader in the confectionery space with 85 years of
experience developing and producing the world's favourite
confectionery brands, to further build its product and
manufacturing capacity of confectionery cannabis products for phase
two of adult-use legalization. This partnership allows High Park to
expedite innovation and new products to market.
To further the company’s adult-use retail strategy, High Park
has entered into partnerships with leading retailers through
minority investments, strategic collaborations and acquisitions,
broadening the portfolio’s availability to consumers with the goal
of increasing adult-use product sales.
- FOUR20 - FOUR20 owns and operates six stores in Alberta
and has secured 16 additional high-traffic store locations. High
Park has entered into a definitive agreement to acquire
FOUR20.
- Inner Spirit - Inner Spirit Holdings (CSE: ISH) has a
combination of 35 corporate-owned and franchised Spiritleaf-branded
retail stores in operation with plans to further grow its network
throughout British Columbia, Alberta, Saskatchewan and Ontario.
High Park has invested in and entered into a collaboration
agreement with Inner Spirit which enables High Park portfolio
brands and products to be available across all Spiritleaf
locations.
- Westleaf - Through Tilray, High Park has made a minority
investment and formed a commercial collaboration agreement with
Westleaf. Westleaf is currently rolling out a national retail
footprint for its retail store “Prairie Records” with additional
stores planned for British Columbia, Alberta and Saskatchewan.
- Kiaro - High Park has signed a minority investment and
collaboration agreement to increase its portfolio brand presence
throughout Kiaro’s storefronts in British Columbia and
Saskatchewan.
- Fire & Flower - High Park has made a minority
investment in Fire & Flower, a licensed cannabis retailer that
owns or has interests in 30 cannabis retail store licenses in the
provinces of Alberta, Saskatchewan, Manitoba and Ontario and in the
Yukon Territory.
About High Park Company™
Based in Toronto and led by a team with deep experience in
cannabis and global consumer brands, High Park develops, produces,
sells and distributes a broad-based portfolio of adult-use cannabis
brands and products.
Cautionary Note Regarding Forward-looking Statements
This press release contains “forward-looking statements” within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995 and “forward-looking information” within the meaning of
Canadian securities laws, or collectively, forward-looking
statements. Forward-looking statements in this press release may be
identified by the use of words such as, “may”, “would”, “could”,
“will”, “likely”, “expect”, “anticipate”, “believe, “intend”,
“plan”, “forecast”, “project”, “estimate”, “outlook” and other
similar expressions, including statements in respect to Tilray’s
intention to launch new product formats as well as new brands in
collaboration with its strategic partners. Forward-looking
statements are not a guarantee of future performance and are based
upon a number of estimates and assumptions of management in light
of management’s experience and perception of trends, current
conditions and expected developments, as well as other factors that
management believes to be relevant and reasonable in the
circumstances, including assumptions in respect of current and
future market conditions, the current and future regulatory
environment and future approvals and permits. Actual results,
performance or achievement could differ materially from that
expressed in, or implied by, any forward-looking statements in this
press release, and, accordingly, you should not place undue
reliance on any such forward-looking statements and they are not
guarantees of future results. Forward-looking statements involve
significant risks, including the risks discussed under the caption
“Risk Factors” in Tilray’s Quarterly Report on Form 10-Q, which was
filed with the Securities and Exchange Commission and Canadian
securities regulators on August 13, 2019, for a list of the
assumptions, uncertainties and other factors that may cause actual
future results or anticipated events to differ materially from
those expressed or implied in any forward-looking statements.
Tilray does not undertake and specifically declines any obligation
to update any forward-looking statements that are included herein,
except in accordance with applicable securities laws.
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version on businesswire.com: https://www.businesswire.com/news/home/20191016005254/en/
Chrissy Roebuck at news@highparkcompany.com or (833)206-8161
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