LOS ANGELES, Oct. 14, 2019 /PRNewswire/ -- SRAX, Inc. (NASDAQ:
SRAX), a digital marketing and consumer data management technology
company, has partnered with ZAPGroup Inc., one of the largest
point-of-sale (POS) retail loyalty programs based in the Philippines.
Through the co-marketing partnership, ZAP will encourage its
users to download and join BIGtoken, and BIGtoken will prompt its
existing user base to join ZAP. Users who join both platforms and
agree to share their opt-in ZAP data with BIGtoken will receive
additional points, redeemable for select products from a ZAP retail
partner.
By onboarding ZAP users onto the BIGtoken platform, SRAX can
sell access to valuable data, benefitting all parties involved. In
addition, when ZAP refers its users to BIGtoken, SRAX will have
access to the user's opt-in data.
"The Philippines is largely a
cash-based economy in which consumers have a limited digital
footprint," said Kristoffer Nelson,
COO of SRAX and co-founder of BIGtoken. "As such, it's challenging
for advertisers to learn about Filipinos' shopping habits and
accurately measure the success of their digital advertising
campaigns. With this partnership, BIGtoken will provide a valuable
tool to help both local and international brands and retailers
understand their ROI on digital media campaigns. Simultaneously,
BIGtoken will expand its international reach, and SRAX will gain
access to data from additional markets and advertisers."
To download the BIGtoken application, please
visit: https://bigtoken.app.link/pressdownload. BIGtoken can
also be accessed via the web by visiting my.bigtoken.com.
ZAPGroup Inc.
ZAPGroup Inc. is the loyalty program provider of over 2,200
merchants in the Philippines.
ZAP's technology plugs into POS systems to capture transactions and
give customers 5% to 20% cash back every time they spend in any
partner merchant. Customers can then use the cash back to pay for
their purchases in these same establishments. ZAP also gives brick
and mortar merchants precise data and allows them to know who their
customers are, similar to Google Analytics. Using this data, they
can then create promotions targeted to very specific customer
segments and send digital coupons directly to customers' accounts.
Learn more at
www.zap.com.ph
About SRAX
SRAX, Inc. (NASDAQ: SRAX) is a digital
marketing and consumer data management technology company. SRAX's
technology unlocks data to reveal brands' core consumers and their
characteristics across marketing channels. Monetizing its data
sets, SRAX is growing multiple recurring revenue streams through
its various platforms. Through the BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby offering everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
automotive, investor relations, luxury, and lifestyle verticals by
integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more
information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX),
is a consumer data management and distribution system. BIG is the
first consumer-managed data marketplace where people can own and
earn from their data. Through a transparent platform and consumer
reward system, BIG offers consumers choice, transparency, and
compensation for their data. Participating consumers earn rewards,
and developers are able to build pro-consumer online experiences on
top of the BIG platform. The system also provides advertisers and
media companies access to transparent, verified consumer data to
better reach and serve audiences. For more information on BIGtoken,
visit www.bigtoken.com.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415-433-3777
srax@lhai.com
Corporate Communications:
NetworkWire (NW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkWire.com
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