Expanding its capabilities in data-driven
marketing strategy, adtech and martech would strengthen Accenture
Interactive’s ability to help brands deliver hyper-relevant
experiences at scale
Accenture (NYSE: ACN) has agreed to acquire Sutter Mills, a
French firm that specializes in developing and executing
data-driven marketing strategies for clients. The acquisition
requires prior consultation with the relevant works councils and
would be subject to customary closing conditions. Financial terms
of the transaction are not disclosed.
The acquisition would strengthen Accenture Interactive’s ability
to help brands, in France and throughout Europe, to leverage data
to deploy innovative marketing strategies. The combination of
Sutter Mills’ and Accenture Interactive’s expertise would enable
companies to create hyper-relevant experiences at scale across all
customer touchpoints.
Headquartered in Paris, Sutter Mills works with some of the most
well-known French and European companies across various industries,
including luxury goods, automotive and financial services, helping
them develop more engaging relationships with their customers. The
firm provides consulting and implementation services that enable
clients to improve customer insights, increase the efficiency of
their marketing strategies, and drive higher returns on their
marketing investments. Sutter Mills has expertise in all major
martech and adtech platforms, as well as deep expertise in
implementing the technical infrastructures required to create
hyper-relevant experiences.
“The acquisition of Sutter Mills would be a key step in our
growth strategy,” said Olivier Girard, country managing director of
Accenture in France and Benelux. “Its expertise, combined with
Accenture Interactive’s leading capabilities in experience design
and digital commerce, would further our ability to provide clients
with the services they demand to support their evolving growth
agendas. By helping companies better exploit data to create
hyper-personalized interactions that influence consumers’ buying
decisions while enabling them to measure the return on their
marketing investments, we can give chief marketing officers the
tools needed to demonstrate their contribution to their companies’
growth.”
Claude Chaffiotte, head of Accenture Interactive in France and
Benelux, added, “New growth engines are driven by a company’s
ability to create experiences that are unique to each of
potentially millions of customers. This requires capturing and
responding to customers’ expectations in near real-time, with
personalized messages delivered through relevant media. Sutter
Mills’s mastery of data, adtech and martech would enhance our
ability to provide clients with these hyper-relevant experiences,
enabling us to even better support our clients in achieving their
growth objectives.”
Sutter Mills founders Guillame Cardon, Oliver Mazeron and Xavier
Cardon, said, “We created Sutter Mills to be a key business partner
for companies by combining a deep understanding of their strategic
business issues with strong expertise in adtech, martech, data
analysis and artificial intelligence. The mastery of these domains
is the reason why many brands have relied on us to support them in
defining and executing their marketing strategies. Joining
Accenture Interactive would be a fantastic opportunity for our
teams to develop their expertise on larger scale and global
initiatives, and we are excited about the new opportunities it
would bring.”
Sutter Mills would mark the second acquisition made by Accenture
Interactive in France, following the 2017 acquisition of French
digital commerce agency Altima. It would also represent Accenture’s
overall fifth acquisition in France in four years, following the
acquisitions of OCTO Technology in 2016, Arismore and the
aforementioned Altima in 2017, and Cirruseo in 2019.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions — underpinned by the world’s largest
delivery network — Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 492,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report for the fourth
year in a row, and was named a 2019 Most Innovative Company in
Advertising by Fast Company. To learn more, follow us
@AccentureACTIVE and visit www.accentureinteractive.com.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “would,” “likely,” “anticipates,” “expects,”
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a number of risks, uncertainties and other factors that could cause
actual results to differ materially from those expressed or
implied. These include, without limitation, risks that: Accenture
and Sutter Mills will not be able to close the transaction in the
time period anticipated, or at all, which is dependent on the
parties’ ability to satisfy certain closing conditions; the
transaction might not achieve the anticipated benefits for
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version on businesswire.com: https://www.businesswire.com/news/home/20191011005319/en/
Francois Luu Accenture +33 6 60 53 84 28
francois.luu@accenture.com
David LaBar Accenture +1 646 456 4505
david.labar@accenture.com
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