Stein Mart Enhances Loyalty Program Benefits
October 01 2019 - 7:30AM
Stein Mart (NASDAQ: SMRT) announced today it has enhanced its
loyalty program to provide even more value for customers. Stein
Mart has doubled the earn rate, which means cardholders now earn
rewards twice as fast.
Under the new program, called “SMart
Rewards”, Stein Mart credit cardholders now earn 2 points
for every $1 spent at Stein Mart, and Elite cardholders ($500
annual spend) earn 4 points for every $1 spent. All cardholders
receive a $10 reward, which has been rebranded as “Stein
Mart SMart Cash”, for every 1000 points earned. Additional
program benefits include a $10 Stein Mart SMart Cash gift upon
enrollment, 10% off first purchase, extra savings events and
birthday surprises.
“The standard of what it takes to win and keep customers in
today’s competitive retail environment keeps getting higher.
Whether it’s introducing new products and services or improving our
loyalty experience, we are always looking for new ways to be more
relevant to our customers and better serve them,” said MaryAnne
Morin, President. “Earning more rewards, on top of our everyday low
pricing, makes shopping at Stein Mart even more appealing for
style-conscious, value-seeking customers.”
Current Stein Mart cardholders are already receiving their new
benefits, with rebranded cards arriving in the mail from
mid-October to mid-November. Marketing for the new program, along
with card reissuance, is expected to re-engage current cardholders
and acquire new cardholders which will drive incremental trips and
traffic to stores and online.
Today’s news is a prelude to Stein Mart’s continuing loyalty
journey. The company also announced it will be piloting an enhanced
multi-tender loyalty program early next year in approximately 100
stores. The primary focus of the pilot will be to enable all
customers to earn Stein Mart SMart Cash on their purchases
regardless of how they choose to pay.
Great fashion and more rewards are always in style at Stein
Mart! To learn more about Stein Mart SMart Rewards or to apply for
a Stein Mart credit card, please visit
https://www.steinmart.com/smartrewards.
About Stein Mart:Stein Mart, Inc. is a
national specialty off-price omni retailer offering designer and
name-brand fashion apparel for him, for her and now for Kids!, home
décor, accessories and shoes at everyday discount
prices. Stein Mart provides real value that customers
love every day. The company operates 283 stores across 30 states.
For more information, please visit www.SteinMart.com.
For more information: Linda Tasseff,
Director of External Communications and Investor
Relationsltasseff@steinmart.com 904-858-2639
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