Eros Now Announces Strategic Partnership with One Plus, To Deliver A Premium Quality Entertainment Experience in India Powere...
September 03 2019 - 9:39AM
Business Wire
Eros Now, a premier South Asian entertainment OTT (over-the-top)
platform by Eros International Plc (NYSE: EROS) (“Eros” or the
“Company”), a Global Indian Entertainment Company, has inked a
strategic deal with OnePlus, the global technology brand, for the
highly anticipated OnePlus TV in India to stream Eros’ movies and
other programming to OnePlus TV. The expansion will bring an
extensive library of Bollywood and programming content from Eros
Now to the 4K resolution quantum dot QLED display panels, enhancing
the viewing experience with high-definition video and the audio
experience, both powered by Dolby technology.
The rising adoption of OTT media services has bolstered the
growth of the global Smart TV market, which is projected to reach
US$ 278 Billion by 2024, as per IAMRC Group’s global smart TV
market report.
Eros Now’s partnership with OnePlus will boost engagement with
the brand, as the synergy between Bollywood and originals content
with the performance of Smart TV will further enhance the
repertoire and offerings for Indian consumers. Both the device and
the service are powered by Dolby technology, which will further
elevate the experience for the Indian consumers.
“We are delighted to partner with OnePlus and Dolby to bring
quality content and technology within the premises of all our
viewers. With Eros Now’s stellar lineup of content powered by Dolby
technology, we will continue to deliver compelling content
seamlessly to OnePlus TV viewers. This will not only enable
consumers to widen their horizons and seek real entertainment but
also facilitate us with a deeper penetration into the market,” said
Rishika Lulla Singh, CEO, Eros Digital.
“Today we are at a cusp of a revolution in India and are excited
to partner with Eros Now for our upcoming OnePlus TV. We envisage
this as a forward-thinking partnership which will emerge as the
next big deal amidst the entertainment and advanced tech and
telecom industry,” said Vikas Agarwal, General Manager, OnePlus
India. “India has been a key market for us, and we understand
the pulse of our audience and so does Eros Now with their vast
library of compelling content. Together, we will be delivering best
viewing experience to our end consumers.”
Pankaj Kedia, Managing Director, Emerging Markets, Dolby
Laboratories added, “We are excited to work with OnePlus and
with Eros Now to enable the TV and the service with Dolby
technology, that will transform the highly anticipated OnePlus TV
into an entertainment powerhouse. Eros Now subscribers can now
enjoy their favorite content powered by Dolby technology.”
The new partnership will enable OnePlus TV customers to
seamlessly access Eros Now content as well as find their favorite
Eros Now programs using innovative functionality available on the
TV set along with spectacular visual and sound experience powered
by Dolby technology.
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 154.7 million registered users and
18.8 million paying subscribers worldwide with the promise of
endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com
About OnePlus India: OnePlus is a global mobile
technology company challenging conventional concepts of technology.
Created around the “Never Settle” mantra, OnePlus creates
exquisitely designed devices with premium build quality and
high-performance hardware. OnePlus thrives on cultivating strong
bonds and growing together with its community of users and fans. In
a recent development, OnePlus has been declared a Super brand for
2019. For more information, please visit oneplus.in. For more
information, please contact indiaprteam@oneplus.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190903005572/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc +44 207 258 9909 mark.carbeck@erosintl.com Media:
Erica Bartsch Sloane & Company +1 212 446 1875
ebartsch@sloanepr.com
Eros (NYSE:EROS)
Historical Stock Chart
From Mar 2024 to Apr 2024
Eros (NYSE:EROS)
Historical Stock Chart
From Apr 2023 to Apr 2024