Hasbro Announces Expansion of Toy Recycling Program to France, Germany, Brazil
August 13 2019 - 2:27PM
Business Wire
Hasbro, Inc. (NASDAQ: HAS) announced today that it has expanded
its industry-leading toy and game recycling program to France and
Germany, with additional plans to launch in Brazil later this year.
Through the program, consumers can send well-loved Hasbro toys and
games to TerraCycle, a global leader in product recycling, who will
recycle them into materials to be used in the construction of play
spaces, flower pots, park benches, and other innovative uses.
“Since launching the Hasbro Toy Recycling Program in the U.S. in
2018, we’ve been planning to expand into additional markets to
offer more consumers around the world a sustainable solution for
recycling their well-loved toys and games,” said John Frascotti,
president and chief operating officer, Hasbro, Inc. “We deeply
believe in taking care of our planet for future generations, and we
see this expansion as the next step in our sustainability
journey.”
French residents can learn more about participation at
https://csr.hasbro.com/fr-fr/toy-recycling, and German residents
can sign up at https://csr.hasbro.com/de-de/toy-recycling. Similar
to the U.S. program, available at www.hasbrotoyrecycling.com, once
participants sign up, they can collect and box up their toys and
games, print out a free shipping label and send their box to
TerraCycle, who will sort and recycle the products. Consumers in
France can also bring toys and games to participating Picwic
locations. The program is open to all Hasbro toys and games,
including face-to-face games, toys, action figures, dolls, plush,
and more.
“We want our consumers to know when they choose Hasbro toys and
games, they can feel good that our products are of the highest
quality, responsibly made, and recyclable through TerraCycle*,”
said Kathrin Belliveau, senior vice president of Global Government,
Regulatory Affairs and Corporate Social Responsibility, Hasbro,
Inc.
Expanding Hasbro’s Sustainability
Legacy
This program builds upon Hasbro’s longstanding commitment to
environmental sustainability. Through Hasbro’s Sustainability
Center of Excellence, the Company strives to reduce its carbon
footprint and continuously improve its environmental performance
across every aspect of its business. Hasbro focuses its
environmental efforts in three key areas: reducing the
environmental impacts of products and packaging, partnering with
vendors to source and distribute Hasbro products in an
environmentally conscious way, and minimizing the environmental
footprint of operations.
To learn more about Hasbro's CSR and sustainability efforts,
visit www.hasbro.com/csr and read our CSR Report, Playing with
Purpose.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play Experiences. From toys
and games to television, movies, digital gaming and consumer
products, Hasbro offers a variety of ways for audiences to
experience its iconic brands, including NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, MAGIC: THE GATHERING
and POWER RANGERS, as well as premier partner brands. Through its
entertainment labels, Allspark Pictures and Allspark Animation, the
Company is building its brands globally through great storytelling
and content on all screens. Hasbro is committed to making the world
a better place for children and their families through corporate
social responsibility and philanthropy. Hasbro ranked No. 13 on the
2019 100 Best Corporate Citizens list by CR Magazine, and has been
named one of the World’s Most Ethical Companies® by Ethisphere
Institute for the past eight years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).
*In France, Germany, Brazil and the U.S, excluding HI and
AK.
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version on businesswire.com: https://www.businesswire.com/news/home/20190813005657/en/
Katy Hendrickson 401-727-5603 Katy.Hendrickson@Hasbro.com
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