Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers
August 07 2019 - 07:00AM
Business Wire
Influencer Bridge™ gives content creators
unprecedented access to advertisers and enables them to monetize
their content through sponsored ad placements
Veritone One, one of the world’s largest full-service
performance-based audio advertising and media agencies, today
announced the launch of Influencer Bridge, the first of a series of
innovative new advertising services. Influencer Bridge is a
pay-per-performance advertising platform for influential audio and
video content creators on today’s top media channels like podcasts,
YouTube and Instagram.
The platform gives podcast influencers (who make their content
available through Apple Podcasts, Spotify and other leading
applications), YouTube vloggers, Instagram influencers and bloggers
with unrivaled access and control in monetizing their content, no
matter how large or small their follower base. Influencers have
curated ardent audiences, across a variety of platforms, that are
drawn to and trust them to provide advice, insight and
recommendations. Influencer Bridge enables today’s content creators
to earn money through sponsored content opportunities, allowing
them to focus on creating new content for their audiences.
“Currently, the vast majority of influencer advertising spend is
going to a small number of influencers with the largest audiences.
But with more than 750,000 active podcasts in production and even
more influencers with strong followings, many advertisers are
missing out on partnerships with emerging influencers who have
smaller, but extremely loyal, follower bases,” said Ryan Steelberg,
President of Veritone One. “Influencer Bridge gives all influencers
– whether established or up and coming – a seat at the table by
enabling them to monetize their content without much time
investment and at no cost. In turn, advertisers can expand their
reach and also have the opportunity to advertise to a
hyper-targeted audience in engaging and authentic ways. We are
excited to kick-off the launch of a series of new advertising
services with this unique offering that benefits both content
creators and advertisers.”
To begin using Influencer Bridge, influencers simply log on to
the platform and authenticate their channels. Once this occurs,
influencers can select which advertisers they would like to partner
with and can get to work creating relevant content for their
audiences. Influencers earn money once a transaction takes place
that is directly correlated to an influencer’s action – for
instance, when a follower uses the influencer’s unique promotional
code to purchase the advertised product or service.
“Since using Veritone One’s Influencer Bridge platform, I have
been able to significantly increase my advertising revenue from my
podcast. And now, I even have brands coming directly to me, asking
to advertise on my podcast,” said Guy Macpherson, Ph.D. and host of
The Trauma Therapist, a biweekly podcast that focuses on trauma and
the human spirit, and the incredible therapists who work to help
those who've been impacted by trauma. “Now, instead of focusing on
making money, I can focus on creating great content and growing my
podcast and audience even more.”
Influencer Bridge will leverage Veritone aiWARE to listen, watch
and understand the content of each podcast episode and YouTube
video included in the Influencer Bridge program. This analysis is
conducted to help identify new contextually relevant advertising
opportunities for premier brands based on the subject matter
presented, as well as to provide insights for brand safety and
content transparency. Veritone’s powerful aiWARE platform is
already being used by over 800 leading TV and radio broadcasters
for ad verification, attribution and ad performance analytics.
The Influencer Bridge service is available immediately, free of
charge for content creators. Advertisers pay based on performance
measured in actual transactions from specific ads.
To learn more about Influencer Bridge, visit us at Podcast
Movement in Orlando, booth 130 on August 14, 2019 and visit:
www.veritoneone.com/influencerbridge.
About Veritone One
Veritone One is one of the world’s largest full-service
performance-based audio advertising agencies, creating native and
traditional ads for the world’s most recognizable brands. The
agency’s expertise in media buying, planning and creative
execution, coupled with its unmatched ability to track near
real-time performance of advertisements through Veritone’s patented
aiWARE™ technology, enables Veritone One to deliver ads with
unmatched effectiveness in a way that’s simple, scalable and
trackable. Veritone One is a wholly-owned subsidiary of Veritone,
Inc (NASDAQ: VERI) and is headquartered in Costa Mesa, California.
To learn more, visit www.veritoneone.com.
About Veritone
Veritone (Nasdaq: VERI) is a leading provider of artificial
intelligence (AI) technology and solutions. The company’s
proprietary operating system, aiWARE™, orchestrates an expanding
ecosystem of machine learning models to transform audio, video and
other data sources into actionable intelligence. aiWARE can be
deployed in a number of environments and configurations to meet
customers’ needs. Its open architecture enables customers in the
media and entertainment, legal and compliance, and government
sectors to easily deploy applications that leverage the power of AI
to dramatically improve operational efficiency and effectiveness.
Veritone is headquartered in Costa Mesa, California with over 300
employees, and has offices in Denver, London, New York, San Diego,
and Seattle. To learn more, visit Veritone.com.
Safe Harbor Statement
This news release contains forward-looking statements, including
statements regarding the capabilities of Influencer Bridge and the
expected benefits of the platform to influencers and advertisers.
Without limiting the generality of the foregoing, words such as
“may,” “will,” “expect,” “believe,” “anticipate,” “intend,”
“could,” “estimate” or “continue” or the negative or other
variations thereof or comparable terminology are intended to
identify forward-looking statements. In addition, any statements
that refer to expectations, projections or other characterizations
of future events or circumstances are forward-looking statements.
Assumptions relating to the foregoing involve judgments and risks
with respect to various matters which are difficult or impossible
to predict accurately and many of which are beyond the control of
Veritone. Certain of such judgments and risks are discussed in
Veritone’s SEC filings. Although Veritone believes that the
assumptions underlying the forward-looking statements are
reasonable, any of the assumptions could prove inaccurate and,
therefore, there can be no assurance that the results contemplated
in forward-looking statements will be realized. In light of the
significant uncertainties inherent in the forward-looking
information included herein, the inclusion of such information
should not be regarded as a representation by Veritone or any other
person that their objectives or plans will be achieved. Veritone
undertakes no obligation to revise the forward-looking statements
contained herein to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190807005145/en/
Allison Zullo Walker Sands Communications 312-241-1474
veritoneone@walkersands.com
Veritone (NASDAQ:VERI)
Historical Stock Chart
From Feb 2024 to Mar 2024
Veritone (NASDAQ:VERI)
Historical Stock Chart
From Mar 2023 to Mar 2024