Pixelworks Announces First Soft Iris Launch in ROG Phone II
July 23 2019 - 06:00AM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of advanced
power-efficient visual processing solutions, today announced that
the recently launched ROG Phone II is the world’s first smartphone
to utilize Soft Iris technology from Pixelworks, incorporating
industry-leading color calibration and HDR tone mapping to deliver
a superior visual experience to gaming enthusiasts. Running on the
flagship Qualcomm® Snapdragon™ 855 Plus Mobile Platform and offered
in conjunction with Tencent Games, a division of Tencent, ROG Phone
II also features Pixelworks’ Enhanced Dynamic Range capability,
which exposes richer color and highlights and reveals greater
detail in dark areas for videos and games, enabling consistently
higher quality across a wider array of SDR content.
The Pixelworks Soft Iris solution builds on four prior
generations of commercially-proven display software utilized in the
Company’s Iris family of visual processors for mobile devices with
both AMOLED and LCD displays. Soft Iris provides ROG Phone II users
with a superior viewing experience, including:
- The most color accurate display in the industry. True, precise
colors make the game playing experience more immersive.
- Market-leading HDR10 tone mapping with the capability of
accurately displaying up to 1 billion shades of color.
- Enhanced dynamic range to provide improved contrast and richer
colors when viewing non-HDR content.
- An auto adaptive display that dynamically adjusts screen
brightness and color tone to changes in ambient lighting, for
optimized viewing in different environments.
Bryan Chang, Head of Phone Business Unit at ASUS, commented,
“Following the success of our first gaming smartphone, our ROG
loyal fans expect second-to-none display quality from Republic of
Gamers to enhance their gaming and entertainment experience. We are
glad to continue our partnership with Pixelworks in order to
provide the most accurate, feature-rich visual experience available
in the mobile gaming industry.”
“As the first partner to launch a smartphone with our new Soft
Iris solution, ROG is taking visual quality to the next level for
gamers with our industry-leading color accuracy and HDR tone
mapping,” said Anthony Gioeli, Executive Vice President and General
Manager, Video Devices, Pixelworks. “Gaming enthusiasts are
demanding better displays and more realistic visual detail on their
mobile phones. We are excited to have worked closely with ROG on
this development and set a new standard of display quality in the
mobile gaming market.”
Earlier this year, Pixelworks entered into an agreement with
Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated,
to provide superior display color accuracy via Pixelworks’
high-efficiency display calibration when incorporated into select
Snapdragon mobile platforms. Pixelworks Soft Iris features offer
OEMs a comprehensive color management solution with tone mapping
for all standard and customized HDR and SDR color spaces, including
sRGB, DCI-P3 and BT.2020, as well as ambient light and color
temperature adaptation and custom tuning across mobile use
cases.
By providing an optimized viewing experience in all color
gamuts, Soft Iris enables smartphones to accurately display the
broadest possible range of true-to-life color. Additionally,
Pixelworks’ unique Enhanced Dynamic Range feature for the ROG Phone
II provides superior color and detail across a large array of
widely available SDR content.
ROG and Tencent Games announced and officially launched the ROG
Phone II on July 23, 2019.
About ROGRepublic of Gamers (ROG) is an ASUS
sub-brand dedicated to creating the world’s best gaming hardware
and software. Formed in 2006, ROG offers a complete line of
innovative products known for performance and quality, including
motherboards, graphics cards, laptops, desktops, monitors, audio
equipment, routers and peripherals. ROG participates in and
sponsors major international gaming events. ROG gear has been used
to set hundreds of overclocking records and it continues to be the
preferred choice of gamers and enthusiasts around the world. Learn
more about the choice of champions at http://rog.asus.com.
About PixelworksPixelworks provides
industry-leading display processing and video delivery solutions
and technology that enable highly authentic viewing experiences
with superior visual quality. The Company has a 20-year history of
delivering image processing innovation to providers of leading-edge
consumer electronics, professional displays and video streaming
services. Pixelworks is headquartered in San Jose, CA. For more
information, please visit the company’s web site at
www.pixelworks.com
Note: Pixelworks and the Pixelworks logo are registered
trademarks of Pixelworks, Inc. All other trademarks are the
property of their respective owners.
Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated,
registered in the United States and other countries.
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
and/or its subsidiaries.
Investor Contact:Brett L PerryShelton GroupP:
214-272-0070E: bperry@sheltongroup.com
Media Contact:Agnes ToanPixelworks, Inc.E:
comms@pixelworks.com
Pixelworks (NASDAQ:PXLW)
Historical Stock Chart
From Feb 2024 to Mar 2024
Pixelworks (NASDAQ:PXLW)
Historical Stock Chart
From Mar 2023 to Mar 2024