New Connected Feeder Helps Pet Owners
Monitor and Understand Eating Behavior of Pets
Sure Petcare, the pet technology specialist, today announced the
launch of the SureFeed® Microchip Pet Feeder Connect, the next
generation of the best-selling SureFeed Microchip Pet Feeder, which
monitors the eating behavior of pets. The smart feeder monitors how
much and when a pet eats, sending real-time updates directly to the
pet owner’s phone. The new product also features integrated scales,
which enable owners to provide accurate food portions to their pet
at every meal.
Feeding behavior is a key indicator of health for pets with a
loss of appetite or change in feeding habits often being one of the
first signs of illness. The SureFeed Microchip Pet Feeder Connect
records the time and weight of food consumed by a pet each time
they eat from the feeder, reporting it directly to the Sure Petcare
app. Over time, this enables pet owners to build a comprehensive
understanding of their pet’s unique feeding patterns, making it
easier for them to spot changes in their pet’s health and
well-being earlier than they may otherwise have been able to do
so.
The SureFeed Microchip Pet Feeder Connect also enables owners to
personalize their pet’s feeding regime to suit their unique needs,
whether that is to help address a specific health concern, such as
obesity, or to establish a consistent and appropriate feeding
routine to benefit all pets. Using the app, pet owners can specify
the weight of a food serving for their pet. Once completed, every
time they add food to the bowl, the integrated scales will weigh
the food and LEDs on the front of the feeder will indicate when the
correct portion weight has been reached.
Once connected to the Sure Petcare app via the Hub (sold
separately) owners can:
- Monitor food consumption: See how much, how often and
for how long their pet eats, to get a comprehensive view of their
pet’s eating patterns.
- Receive detailed insights: Notice changes in feeding
behavior which may be early indicators of illness or behavioral
issues.
- Set and manage accurate food portions: Set the portion
size and type of food to be served for up to two types of food
(e.g., wet and dry). Once portion sizes have been set up in the
app, the product’s integrated scales weigh food as it is added to
the bowl.
- Gain peace of mind: Check their pet was last fed and how
much food is left in their bowl. This provides great peace of mind
when owners are away from home.
- Connect with family and friends: Share access to the app
with friends and family, which is ideal for pet sitters and
day-to-day care.
- Use with existing Sure Petcare “Connect” products: Each
hub can connect up to 10 devices within the same household,
enabling pet owners to manage all of their Sure Petcare “Connect”
products from the same app account. The Hub also is compatible with
the SureFlap® Microchip Pet Door Connect and SureFlap® Microchip
Cat Flap Connect.
David Hallas, DVM, MBA, managing director, Sure Petcare, and a
veterinarian by training, said, “The SureFeed Microchip Pet Feeder
Connect not only provides owners with peace of mind and control
over portions, but also enables owners to link all their Sure
Petcare Connect products within one app. This provides owners with
a detailed picture of their pet’s overall health and well-being
with all data feeding into one screen. Owners can check their pet’s
access in and out of the home as well as changes in feeding
behavior, and we expect to add more products to the Sure Petcare
Connected Pet Ecosystem in the future.”
Ken Lambrecht, DVM, medical director, West Towne Veterinary
Center and Pets Reducing for Rescues, Madison, Wisconsin, said,
“Feline weight management is a critical element to ensure a happy,
healthy cat. In my veterinary practice and through my current
scientific research, we have found improved compliance and
detection by using innovative technology in pet home-health feeding
and monitoring. The SureFeed Microchip Pet Feeder Connect is a
game-changing feeder, as it allows pet owners to control and
measure food consumption, manage accurate portion size and provide
detailed analysis of eating behavior. Changes in feeding behavior
can be early indicators of illness, pain and behavioral
issues.”
Almost 60 percenti of US cats share their home with another
feline friend, while many of them also cohabit with a dog. The
SureFeed Microchip Pet Feeder Connect is ideal for multi-pet
households, as the product uses a pet’s identification microchip,
or Sure Petcare collar tag, as a unique “key,” allowing only
authorized pets to access the food in the bowl. Preventing food
stealing by other pets in this way not only leads to more
harmonious mealtimes, but also makes the SureFeed Microchip Pet
Feeder Connect a must-have for the many households where pets are
on either prescription diets or weight management programs.
Pet technology continues to be a growing industry, with the
global market expected to increase to $2.36 billion by 2022,
according to Grand View Research. In 2018, pet owners spent a
whopping $10 billion on general products and services for their
animals.ii
The SureFeed Microchip Pet Feeder Connect is available to
purchase online across the U.S. at www.surepetcare.com and in the
coming weeks from leading pet retailers. The Hub is sold
separately.
Pricing and Product Information
SureFeed Microchip Pet Feeder Connect: Box contains:
1 x single food type bowl and bowl supports 2 x half bowls and
bowl supports (to be used together when feeding two different types
of food) 1x mat (to collect food spills) 1x Sure Petcare RFID
Collar Tag (for non-microchipped pets)
- Works with all common identification microchips
- Stores up to 32 pet identities in memory
- Powered by 4 x C batteries. Typical battery life: 6+
months
- 3-year warranty
The Sure Petcare Hub: can be purchased separately.
- Required to connect the Microchip Pet Feeder Connect with the
Sure Petcare app
- Connects up to 10 devices within the same household
- Compatible with the SureFlap Microchip Cat Flap Connect and
Microchip Pet Door
Sure Petcare App
The Sure Petcare app is available for free download on the App
Store (iOS 9 or later) and Google Play (Android 4.4 or later).
The Sure Petcare web app is available at surepetcare.io. Desktop
requirements: latest version of Safari, Chrome, Firefox or Internet
Explorer on Mac OS X v10.9 or later and Windows 7 or above.
About Sure Petcare
Sure Petcare, the pet technology specialist, provides pet
products that empower owners to care for their pets in entirely new
ways. Founded in 2007, we have developed an award-winning range of
microchip-operated pet doors and feeders, which solve many problems
commonly experienced by pet owners. Sure Petcare, along with
HomeAgain, is a Companion Animal portfolio of digital products
within Merck Animal Health.
In 2017, Sure Petcare expanded its product range to include
connected devices designed to provide proactive pet care by giving
owners data and insight into their pets’ day-to-day behaviours,
activities and routines. Over time, this information will provide
pet owners a greater understanding of their pet’s health and
well-being. Sure Petcare sells direct through retail stores and
veterinary practices in 35 countries.
Through its commitment to The Science of Healthier Animals®,
Merck Animal Health offers veterinarians, farmers, pet owners and
governments one of the widest ranges of veterinary pharmaceuticals,
vaccines and health management solutions and services as well as an
extensive suite of digitally connected identification, traceability
and monitoring products. Merck Animal Health is dedicated to
preserving and improving the health, well-being and performance of
animals and the people who care for them.
For more information, visit www.surepetcare.com or connect with
us on LinkedIn, Twitter, Facebook or Instagram.
Forward-Looking Statement of Merck & Co., Inc.,
Kenilworth, N.J., USA
This news release of Merck & Co., Inc., Kenilworth, N.J.,
USA (the “company”) includes “forward-looking statements” within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These statements are
based upon the current beliefs and expectations of the company’s
management and are subject to significant risks and uncertainties.
If underlying assumptions prove inaccurate or risks or
uncertainties materialize, actual results may differ materially
from those set forth in the forward-looking statements.
Risks and uncertainties include but are not limited to, general
industry conditions and competition; general economic factors,
including interest rate and currency exchange rate fluctuations;
the impact of pharmaceutical industry regulation and health care
legislation in the United States and internationally; global trends
toward health care cost containment; technological advances, new
products and patents attained by competitors; challenges inherent
in new product development, including obtaining regulatory
approval; the company’s ability to accurately predict future market
conditions; manufacturing difficulties or delays; financial
instability of international economies and sovereign risk;
dependence on the effectiveness of the company’s patents and other
protections for innovative products; and the exposure to
litigation, including patent litigation, and/or regulatory
actions.
The company undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future events or otherwise. Additional factors that could cause
results to differ materially from those described in the
forward-looking statements can be found in the company’s 2018
Annual Report on Form 10-K and the company’s other filings with the
Securities and Exchange Commission (SEC) available at the SEC’s
Internet site (www.sec.gov).
Please see more Information on the Sure Petcare SureFeed®
Microchip Pet Feeder Connect at
[http://www.surepetcare.com/feederconnect].
__________________________________ i Feline Obesity Study,
Association of Pet Obesity Prevention,
https://petobesityprevention.org/ ii Grand Review Research.
https://www.grandviewresearch.com/press-release/global-pet-care-market
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version on businesswire.com: https://www.businesswire.com/news/home/20190722005457/en/
Media: Jo Hunt + 1 310-413-1157 jo@delyon-hunt.com
Gail S. Thornton +1 973-937-5590 Gail.thornton@merck.com
Investors: Michael DeCarbo + 1 908-740-1807
Michael.decarbo@merck.com
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