Hasbro, Inc. (NASDAQ: HAS) is returning to San Diego, California
for 2019 Comic-Con International and is set to reveal an exciting
new line-up of products drawn from its iconic brand portfolio. Fans
and collectors can also expect limited-edition products from
TRANSFORMERS, POWER RANGERS, MAGIC: THE GATHERING, MY LITTLE PONY
as well as licensed partners STAR WARS™, MARVEL and DISNEY PRINCESS
available for purchase at the newly rebranded Hasbro Pulse Booth
#3329. Limited quantities of select items will be available at
select global conventions and select online retailers after the
convention in the relevant market (including HasbroPulse.com where
available).
Hasbro is creating multiple interactive and immersive
experiences to support its impressive brand portfolio. On the
Hasbro booth stage, Comic-Con attendees will be able to take part
in Hasbro trivia sessions and cosplay contests, watch an IDW artist
lead a MY LITTLE PONY live drawing session, and take part in a
TRANSFORMERS airbrush tattoo station. Hasbro Pulse will be keeping
fans tuned in with what’s happening at the show on social media
with content from Hasbro Pulse’s convention host, Buck Wise. Be
sure to follow along on Twitter (@Hasbro) and Instagram
(@HasbroPulse) to keep up with all the fun.
HasLab is Hasbro Pulse’s fan-driven platform that aspires to put
dream products into the hands of fans. The first HasLab item was
the biggest STAR WARS™ vehicle Hasbro and Kenner had ever produced
- JABBA’S SAIL BARGE – which exceeded the 5,000-backer minimum and
became available to fans in spring of 2019. After last year's
crowdfunding success, HasLab is back with two exciting new
creations – the TRANSFORMERS: WAR FOR CYBERTRON UNICRON figure and
the SESAME STREET COOKIE MONSTER Replica in celebration of the
brand’s 50th anniversary.
HASLAB TRANSFORMERS: WAR FOR CYBERTRON UNICRON
(HASBRO/Ages 16 years & up/Retail Price: $574.99 / Available:
2021 if fully backed) UNICRON stands alone as the most menacing
figure in TRANSFORMERS lore, capable of devouring entire worlds and
civilizations. He debuted in the 1986 film TRANSFORMERS: The Movie
and his insatiable appetite nearly brought the entire universe to
its knees. The gigantic UNICRON would be our largest TRANSFORMERS
figure ever created, taking the title from our previous
record-holder, FORTRESS MAXIMUS. If this campaign is backed with a
minimum 8,000 backers before August 31, 2019 at 11:59 PM EST, fans
will be able to awaken the mighty UNICRON. To support this campaign
for TRANSFORMERS: WAR FOR CYBERTRON UNICRON head to the HasLab tab
on HasbroPulse.com. Fans can follow along at HasbroPulse.com and by
following Hasbro Pulse on social media. UNICRON is available for
$574.99 online at
https://hasbropulse.com/collections/haslab/products/transformers-war-for-cybertron-unicron
.
HASLAB SESAME STREET COOKIE MONSTER Replica (HASBRO/Ages
8 years & up/Retail Price $299.99/ Available: 2020 if fully
backed) In celebration of SESAME STREET’S 50th anniversary, fans
will have the chance to own this realistic Cookie Monster replica
by backing the item via HasLab, Hasbro Pulse’s crowdfunding
initiative designed to target fans directly by putting dream
products into their hands. This cuddly, childhood icon measures
38-inches tall with detail mirroring the original puppet, delivered
in premium, retro SESAME STREET packaging. Along with COOKIE
MONSTER, participants will receive two collector lithographs and
authenticity certificate. Once the campaign is backed with the
minimum number of backers (3,000), HASBRO will bring COOKIE MONSTER
to life in 2020. It is up to the fans to support the campaign and
help successfully reach the minimum number of orders by August 25,
2019. COOKIE MONSTER is available for $299.99 online at
https://hasbropulse.com/products/cookie-monster .
The list of Hasbro Pulse’s convention exclusive items available
at San Diego Comic-Con 2019 includes:
TRANSFORMERS: GENERATIONS MASTERPIECE – TRANSFORMERS
COLLABORATIVE: GHOSTBUSTERS MASH-UP, MP-10G OPTIMUS PRIME – ECTO-35
EDITION (HASBRO/Ages 8 years & up/Approx. Retail Price:
$149.99/ Available at Booth #3329 at Comic-Con International in San
Diego) Worlds collide in this TRANSFORMERS-GHOSTBUSTERS mash-up
pack as the iconic Ecto-1 deco from the 1984 GHOSTBUSTERS movie now
dawns an iconic TRANSFORMERS robot – the MP-10G OPTIMUS PRIME
ECTO-35 Edition! He ain’t afraid of no ghosts. This Paranormal
Investigations Consultant believes freedom is the right of all
sentient beings…except ghosts. He’s ready to strap on a Proton Pack
and help bust some ghosts! MP-10G OPTIMUS PRIME stands at 9.5
inches in robot mode and can convert to truck mode in 26 steps. The
MP-10G OPTIMUS PRIME figure comes with a wearable PROTON
PACK-inspired package. The Ecto-deco’d OPTIMUS PRIME trailer can
also convert into an ECTO-BASE, including an ECTO MAINTENANCE DECK,
ROLLER, GHOST TRAP and a SLIMER accessory. TRANSFORMERS robots have
always been MORE THAN MEETS THE EYE, but now, through the
TRANSFORMERS Collaborative, fans can experience these larger than
life characters as they team-up, mash-up, and meet up with other
characters, teams and people who share this same special quality.
Available exclusively at San Diego Comic-Con International.
TRANSFORMERS: BOTBOTS CON CREW 10-PACK – COMIC-CON-THEMED
PACK (HASBRO/Ages 5 years & up/ Approx. Retail Price:
$34.99/ Available at Booth #3329 at Comic-Con International In San
Diego) Imagine if BOTBOTS took over the halls of Comic-Con! BOTBOTS
are mischievous, funny and super silly little TRANSFORMERS robots
who came to life after a glowing mist of Energon fell down from the
sky and turned everyday objects at Comic-Con to life! This fun
convention pack includes ten exciting Comic-Con themed figures
known as the CON CREW, a team of Comic-Con experts who are ready to
take on the Con!
Within the CON CREW are 3 specialty teams: the
celebrity-obsessed MEET N’ GREETS, experts in photo ops and
autographs, the energizing FANTASTIC FUELERS, experts in powering
through the Con, and the LINE LEAGUE, experts in surviving the many
long Comic-Con lines. 3 of the 10 included TRANSFORMERS BOTBOTS
figures are also all dressed up in cool cosplay! Ordinary objects
like a marker, a to-go coffee cup and a hand-held game become a
kaiju, OPTIMUS PRIME, and a superhero! What sort of mischief will
these little bots get into at Comic-Con?
The LINE LEAGUE characters are CAPTAIN CARTRIDGE the superhero
handheld game, VIGITENTE the tent and CON-PACKTOR the backpack.
FANTASTIC FUELERS include COFEEMUS PRIME the coffee cup dressed as
OPTIMUS PRIME, CAB O’NATE the energy drink, HAL A. PENO the spicy
chips, and SUMTHIN’ FISHY the fish taco. The Meet N’ Greets
characters are SCRIBZILLA the marker, BOTARAZZI the camera, and
INKY INKERSON the graphic novel.
Each TRANSFORMERS BOTBOTS figure converts between 2 fun modes.
Look for other BOTBOTS packs (available in blind bags, 5-packs, and
8-packs. Each sold separately. Subject to availability) to find
different characters! You can collect 190 characters in 2019! Lots
to collect and 1 hidden character to discover inside each pack.
Convert and see what bot you got!
Available exclusively at San Diego Comic-Con International.
TRANSFORMERS TCG CONVENTION PACK 2019 (HASBRO/Ages 13
years & up/Approx. Retail Price: $15/ Available at Booth #3329
at Comic-Con International in San Diego) The TRANSFORMERS TCG
Convention Pack 2019 is a non-randomized pack containing THE
OMNIBOTS - a complete 25-star team! The Omnibots join the War for
Cybertron: Siege story and feature all-new card design with new
art. Each pack gives you the complete team consisting of SERGEANT
OVERDRIVE, PRIVATE DOWNSHIFT, and PRIVATE CAMSHAFT. You don’t need
to obtain multiple packs to get all three of these character cards.
Available at San Diego Comic-Con and following the convention,
online at HasbroPulse.com.
TRANSFORMERS TCG BLASTER VS SOUNDWAVE 35th ANNIVERSARY
EDITION- CONVENTION (HASBRO/Ages 13 & up/Approx. Retail
Price: $50/ Available at Booth #3329 at Comic-Con International in
San Diego) TRANSFORMERS TCG celebrate 35 years of TRANSFORMERS with
the BLASTER VS SOUNDWAVE 35th Anniversary Edition! This very
special boxed set features throwback packaging and long-awaited
boom-box and mini-cassette versions of BLASTER and SOUNDWAVE.
Blaster VS Soundwave 35th Anniversary contains two complete teams
and decks – you and a friend can battle right out of the box.
BLASTER and SOUNDWAVE can deploy their mini-cassette teams to bring
the fight to a crescendo!
All eight characters cards use the bot-mode illustrations from
TRANSFORMERS G1 toy packaging! The alt-mode art is newly
commissioned in the G1 packaging style to complement the original
G1 bot-mode art. Available at various conventions in 2019,
including San Diego Comic-Con, Gen Con, and PAX Unplugged, and
online at hasbropulse.com following San Diego Comic-Con.
TRANSFORMERS TCG BLASTER VS SOUNDWAVE (HASBRO/Ages 13
years & up/Approx. Retail Price: $40/ Available at Booth #3329
at Comic-Con International in San Diego) We know that some fans
might not be able to make it to a convention to obtain a copy of
BLASTER VS SOUNDWAVE 35th Anniversary Edition. Given that BLASTER
and SOUNDWAVE are among the most requested TRANSFORMERS characters
from fans everywhere, a second version of BLASTER VS SOUNDWAVE will
be available at local game stores in countries and regions where
the TRANSFORMERS TCG is sold: a retail version of BLASTER VS
SOUNDWAVE. This version features the EXACT
SAME GAME MECHANICS AND CARD TEXT as BLASTER VS SOUNDWAVE
35th Anniversary but features Generations-style art on the
Character Cards. Available at local game stores in countries and
regions where the TRANSFORMERS TCG is sold, later this year.
POWER RANGERS LIGHTNING COLLECTION 6-INCH MIGHTY MORPHIN RED
AND ZEO GOLD RANGER 2-Pack (HASBRO/Ages 4 years &
up/Approx. Retail Price: $49.99/ Available at Booth #3329 at
Comic-Con International In San Diego)) Go Go POWER RANGERS! From
the BEAST MORPHERS back to the original MIGHTY MORPHIN POWER
RANGERS, the POWER RANGERS have brought teamwork, action and
adventure to generations of fans. The legacy continues with
figures, vehicles, collectibles, and roleplay toys from Hasbro,
celebrating ranger teams from MIGHTY MORPHIN to the BEAST MORPHERS.
Imagine all the action of POWER RANGERS with toys from Hasbro!
These 6-inch LIGHTNING COLLECTION MIGHTY MORPHIN RED RANGER and ZEO
GOLD RANGER figures each features multiple points of articulation
for high poseability and include two different heads that can be
swapped, one of the Ranger in his helmet, and another without
inspired by the Jason Lee Scott character, the original Red Ranger!
This set also comes with Power Axe, Power Bow, Power Blades, Power
Lance and Power Sword accessories that can be assembled to build
the Power Blaster. Look for other collectible figures in this
Lightning Collection, including Mighty Morphin White Ranger. Each
sold separately. Available at San Diego Comic-Con 2019 and on
Hasbro Pulse following the convention.
MY LITTLE PONY THROUGH THE YEARS TWILIGHT SPARKLE Figure
(HASBRO/Ages 3 years & up/Approx. Retail Price: $19.99/
Available at Booth #3329 at Comic-Con International In San Diego))
Discover and display a beloved MY LITTLE PONY character in 2
exciting forms: 1980s-inspired TWILIGHT figure and 2019 Twilight
Sparkle figure! Through the Years collectible pack features 2
iterations of this favorite MY LITTLE PONY character, each in a
unique 3-inch style. TWILIGHT unicorn figure has a retro form
factor inspired by her original character design. This
vintage-inspired TWILIGHT figure has a shimmering, pearlized
treatment and 80s-inspired styling. Pack also includes 3-inch
TWILIGHT SPARKLE figure inspired by her current look in MY LITTLE
PONY: FRIENDSHIP IS MAGIC entertainment. 2019 TWILIGHT SPARKLE
figure has rooted hair with bangs. For the first time, new and
longtime MY LITTLE PONY fans can collect a TWILIGHT SPARKLE figure
alongside the original inspiration for her character! Deluxe
retro-themed packaging makes a great display case for this special
edition convention exclusive. Available at San Diego Comic-Con 2019
and on HasbroPulse.com following the convention.
MAGIC: THE GATHERING 5 CARD SET (HASBRO/Ages 13 years
& up/ Approx. Retail Price: $99/ Available at Booth #3329 at
Comic-Con International in San Diego) This year’s highly
anticipated MAGIC: THE GATHERING limited- availability collection
debuts at San Diego Comic-Con 2019, and features Nicol Bolas and
the four God-Eternals from War of the Spark presented in premium,
cinematic packaging. Beautiful exclusive artwork by Adam Paquette
complements special frame treatments. Characters showcased are
Rhonas, Bontu, Kefnet, Oketra as well as Nicol Bolas himself.
MARVEL LEGENDS SERIES 6-INCH THE COLLECTOR & THE
GRANDMASTER 2-PACK (HASBRO/Ages 4 years & up/Approx. Retail
Price: $49.99/ Available at Booth #3329 at Comic-Con International
In San Diego) Fans, collectors, and kids alike can enjoy these
6-inch-scale THE COLLECTOR AND THE GRANDMASTER figures, inspired by
the characters from MARVEL’S GUARDIANS OF THE GALAXY and THOR:
RAGNAROK. THE COLLECTOR AND THE GRANDMASTER figures feature premium
design, realistic detail, and multiple points of articulation for
high poseability and display in a MARVEL collection. Includes 2
figures and 4 accessories. Limited quantities of this item may be
available at other select conventions in North America, South
America, Australia, and Europe and online at HasbroPulse.com
following the convention. This item will also be available at
select retailers in Asia.
MARVEL 80TH ANNIVERSARY EXCLUSIVE 6-INCH HULK Figure
(HASBRO/Ages 4 years & up/Approx. Retail Price: $34.99/
Available at Booth #3329 at Comic-Con International In San Diego)
Fans, collectors, and kids alike can enjoy this 6-inch-scale HULK
figure, inspired by the character’s classic appearance in MARVEL
COMICS. The gamma-powered hero HULK is an iconic member of the
AVENGERS and has been a part of the MARVEL UNIVERSE for decades.
This HULK figure features premium design, realistic detail, and
multiple points of articulation for high poseability and display in
a MARVEL collection. Includes figure and accessory. Limited
quantities of this item may be available at other select
conventions in North America, South America, Australia, and Europe
and online at HasbroPulse.com following the convention. This item
will also be available at select retailers in Asia.
STAR WARS™: THE BLACK SERIES 6-INCH SITH
TROOPER Figure (HASBRO/Ages 4 years & up/Approx. Retail
Price: $32/ Available at Booth #3329 at Comic-Con International In
San Diego) Fans can imagine fighting for the cause of the First
Order and other thrilling scenes from the STAR WARS™ galaxy with
this premium collectible STAR WARS™: THE BLACK SERIES 6-INCH SITH
TROOPER action figure. Inspired by scenes from STAR WARS: THE RISE
OF SKYWALKER, this SITH TROOPER action figure features realistic
detailing and premium articulation. Five character-inspired
accessories and bright red-armored deco make this item a brilliant
addition to any STAR WARS™ toy collection. Includes figure and 5
accessories. Available at San Diego Comic-Con and on
HasbroPulse.com following the convention.
STAR WARS™ SPECIAL EDITION RETRO PROTOTYPE 3.75-INCH
DARTH VADER Figure (HASBRO/Ages 4 years & up/Approx. Retail
Price: $12.99/ Available at the Entertainment Earth Booth #2343 at
Comic-Con International In San Diego) Inspired by the original
1970s KENNER STAR WARS™ action figures, this SPECIAL EDITION
3.75-inch-scale DARTH VADER figure features premium design and five
points of articulation. With his Lightsaber in hand and his cape on
his back, this poseable SPECIAL EDITION DARTH VADER figure is great
for play and display. Beautifully rendered retro packaging captures
a colorful pop art style and includes throwback STAR WARS™ branding
and a KENNER TOYS logo. Includes figure and accessory. Available at
the Entertainment Earth Booth #2343 at San Diego Comic-Con and
exclusively on Target.com in limited quantities following the
convention.
STAR WARS™: THE BLACK SERIES 6-INCH BOBA FETT
Figure (HASBRO/Ages 4 years & up/Approx. Retail Price:
$24.99/ Available at Booth #3329 at Comic-Con International In San
Diego) Celebrate the 40th anniversary of STAR WARS: THE EMPIRE
STRIKES BACK with this premium STAR WARS™: THE BLACK SERIES
6-inch-scale BOBA FETT action figure. This KENNER-inspired BOBA
FETT figure features the premium detailing and poseability that
STAR WARS™: THE BLACK SERIES toys are known for, making it great
for display in any STAR WARS™ collection. This figure comes with 4
movie-inspired accessories, including a blaster and jetpack, giving
the bounty hunter a complete look. Includes figure and 4
accessories. Limited quantities of this item may be available at
other select conventions in North America, South America,
Australia, and Europe and online at HasbroPulse.com following the
conventions. This item will also be available at select retailers
in Asia.
STAR WARS™ THE VINTAGE COLLECTION 3.75-INCH ORIGINAL
TRILOGY LUKE SKYWALKER JEDI DESTINY Figure Set (HASBRO/Ages 4
years & up/Approx. Retail Price: $49.99/ Available at Booth
#3329 at Comic-Con International In San Diego) Inspired by 3 iconic
looks from the original STAR WARS™ Trilogy, the LUKE SKYWALKER JEDI
DESTINY Figure Set makes an ideal gift for STAR WARS™ fans and
collectors. These highly poseable LUKE SKYWALKER figures feature
multiple points of articulation and premium deco inspired by each
of the 3 original STAR WARS™ movies – STAR WARS: A NEW HOPE, STAR
WARS: THE EMPIRE STRIKES BACK, and STAR WARS: RETURN OF THE JEDI.
Includes 3 figures and 6 accessories. Limited quantities of this
item may be available at other select conventions in North America,
South America, Australia, and Europe and online at HasbroPulse.com
following the conventions. This item will also be available at
select retailers in Asia.
DISNEY PRINCESS COMIC ARIEL 3 PACK (HASBRO/ Ages 3 years
& up/ Approx. Retail Price: $19.99/ Available at Booth #3329 at
Comic-Con International in San Diego) Travel under the sea with
Ariel and friends with the Disney Princess Comics Ariel Treasure
Trove 3 Pack! The Disney Princess Comics Ariel Treasure Trove 3
Pack, inspired by Disney’s The Little Mermaid, which is celebrating
its 30th anniversary this year, includes ARIEL, PRINCE ERIC and
URSULA figures in a special package, designed to look like a
golden-colored treasure chest, which was featured at San Diego
Comic-Con! Kids can imagine all sorts of under-the-sea adventures,
like their favorite Disney princess, prince, and villain
discovering buried treasure! Included bases allow dolls to stand on
their own, making this set perfect for little storytellers. Look
for more DISNEY PRINCESS COMICS figures, including iconic
characters from Disney’s Beauty and the Beast, Aladdin, and more,
in stores near you. (Each sold separately. Available on
HasbroPulse.com and shopDisney.com. Subject to availability.)
OVERWATCH ULTIMATES SERIES 6-INCH REINHARDT (Bundeswehr Skin)
Figure (HASBRO/Ages 4 years & up/Approx. Retail Price:
$19.99/ Available at Booth #3329 at Comic-Con International in San
Diego) This premium 6-inch-scale REINHARDT figure comes with
character-inspired accessories and features game-inspired design
and multiple points of articulation for high poseability and
display. With the premium OVERWATCH ULTIMATES SERIES, fans and
collectors can build a roster of the greatest heroes of the future.
Additional figures each sold separately. Includes figure and 6
accessories. The OVERWATCH ULTIMATES SERIES 6-INCH REINHARDT
(Bundeswehr Skin) Figure will be for sale at San Diego Comic-Con
2019. Limited quantities of this item will be available at select
conventions and select online retailers after the convention in the
relevant market. Good while supplies last.
UGLYDOLLS ARTIST SERIES MINI MOXY AND WAGE WITH LARGE
WEDGEHEAD STUFFED PLUSH Set (HASBRO/Ages 4 years and Up/Approx.
Retail Price: $34.99/ Available at Booth #3329 at Comic-Con
International in San Diego) Discover the ultimate throwback ARTIST
SERIES UGLYDOLLS plush set including MOXY, WAGE and WEDGEHEAD!
Behind these wonderfully weird dolls is the love story of David and
Sun-Min. The couple met in art school, and when Sun-Min moved back
to South Korea, they sent each other love letters. At the bottom of
one of these letters, David doodled a kooky character. Loving the
sweet design, Sun-Min sewed the doodle into a doll, and here we are
folks! UGLYDOLLS was born from a doodle! Paying homage to
UGLYDOLLS’ grown-with-love roots, the ARTIST SERIES UGLYDOLLS plush
toys are inspired by their original design. The 3-doll stuffed toy
set comes in special packaging with fun facts and creator tidbits
printed on it. Find out the origin of WEDGHEAD’s name, what makes
MOXY an amazing friend, and WAGE’S claim to UGLYDOLL’S fame. There
is a note from creator David Horvath printed on the
package--harkening back to the love letter inception.
DREAMWORKS TROLLS CLASSIC GOOD LUCK TROLLS CONVENTION
EXCLUSIVE DOUBLE Pack (HASBRO/Ages 4 years & up/Approx.
Retail Price: $29.99/ Available at Booth #3329 at Comic-Con
International in San Diego) Celebrate the 60th anniversary of the
GOOD LUCK TROLLS, the quirky little dolls with gems in their
bellies, that inspired the hit feature film, Trolls and the all-new
original TV series, DreamWorks Trolls: The Beat Goes On!. This
Diamond Anniversary special edition was created for Comic-Con and
features two different TROLLS, one in the classic style, and one
for the 21st Century with a sparkling finish and rainbow-colored
hair with mylar flair. The DREAMWORKS TROLLS CLASSIC GOOD LUCK
TROLLS CONVENTION EXCLUSIVE DOUBLE Pack comes in a diamond-shaped
package that's great for displaying these adorable collectibles.
Keep rubbing their bellies for luck in the years to come! Includes
two figures.
About Hasbro Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to
Creating the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro
offers a variety of ways for audiences to experience its iconic
brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH,
MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier
partner brands. Through its entertainment labels, Allspark Pictures
and Allspark Animation, the Company is building its brands globally
through great storytelling and content on all screens. Hasbro is
committed to making the world a better place for children and their
families through corporate social responsibility and philanthropy.
Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list
by CR Magazine, and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past eight years. Learn
more at www.hasbro.com, and follow us on Twitter (@Hasbro) and
Instagram (@Hasbro).
STAR WARS™ and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
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