Nickelodeon’s SpongeBob SquarePants Gets Season 13 Pick up, as Anniversary Special Scores Double-digit Gains Bringing in Mo...
July 17 2019 - 1:05PM
Business Wire
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As Nickelodeon prepares to bring SpongeBob SquarePants’ Bikini
Bottom to life at Comic-Con International: San Diego July 18-21,
2019, the network has announced the pick up for a 13th season of
the hit animated series (13 episodes).
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190717005661/en/
(Photo: Business Wire)
The news comes on the heels of Nickelodeon’s original
live-action and animated special, “SpongeBob’s Big Birthday
Blowout” (Friday, July 12, at 7p.m. [ET/PT]), which drew 2.2
million total viewers in its simulcast across Nickelodeon, TeenNick
and Nicktoons.
- “SpongeBob’s Big Birthday Blowout” ranks as the number-one
kids’ program for the year and posted high triple and double-digit
gains year over year with Kids 2-11 (3.3/797K, up +57%), Kids 6-11
(4.0/589K, up +82%), Tweens 9-14 (3.1/476K, up +94%) and Teens
12-17 (2.1/342K, up +133%).
- The special is also the net’s highest-rated premiere with Kids
6-11 since October 2017 (SpongeBob SquarePants “The Legend of
Boo-Kini Bottom”) and the highest-rated premiere with K2-11 since
February 2018.
- It also drew a broad audience, posting high double-digit,
year-over-year gains with Adults 18-49 (.60/478K, up +50%).
- The special ranked as the top co-viewed animated program for
the day--33% of Adults 18-49 viewed the show with a Kid 2-11.
- The anniversary special delivered the highest time shifted
lifts ever for SpongeBob SquarePants with Kids 2-11, rising +51% to
1.2 million K2-11 viewers. The broad appeal of the special was
evidenced by the double digit lifts seen with Kids 6-11 (+45%),
Tweens 9-14 (+36%), Teens 12-17 (+29%) and Adults 18-49
(+51%).
SpongeBob SquarePants season 13 will reunite original voice cast
members Tom Kenny (SpongeBob SquarePants), Bill Fagerbakke (Patrick
Star), Rodger Bumpass (Squidward), Clancy Brown (Mr. Krabs),
Carolyn Lawrence (Sandy Cheeks) and Mr. Lawrence (Plankton), and
current show runners Vince Waller and Marc Ceccarelli. SpongeBob
SquarePants has reigned as the number-one kids’ animated series on
TV for the last 17 years.
“SpongeBob's Big Birthday Blowout” kicked off the 20th
anniversary celebration of one of the most iconic and TV series and
characters ever created. The mixed live-action and animated
special, featured for the first time the celebrated voice talent
behind SpongeBob, Patrick, Mr. Krabs, Sandy, Squidward and Plankton
playing live-action doppelgänger versions of the animated
characters they voice. SpongeBob SquarePants is created by Stephen
Hillenburg and produced by Nickelodeon in Burbank, Calif.
Nickelodeon, now in its 40th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The brand
includes television programming and production in the United States
and around the world, plus consumer products, digital, location
based experiences, publishing and feature films. For more
information or artwork, visit http://www.nickpress.com. Nickelodeon
and all related titles, characters and logos are trademarks of
Viacom Inc. (NASDAQ: VIA, VIAB).
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version on businesswire.com: https://www.businesswire.com/news/home/20190717005661/en/
Katelyn Balach Katelyn.Balach@Nick.com
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