Amazon: Prime Day Sales Surpassed Black Friday and Cyber Monday Combined
July 17 2019 - 10:29AM
Dow Jones News
By Aisha Al-Muslim
Amazon.com Inc.'s (AMZN) biggest sale promotion, this year's
Prime Day, was once again the largest shopping event in its
history, with sales surpassing the previous Black Friday and Cyber
Monday combined, the company said Wednesday.
This year, Prime Day 2019 ran for 48 hours, from Monday to
Tuesday. Last year's Prime Day lasted 36 hours.
Prime members in 18 countries purchased more than 175 million
items throughout the two days, saving more than $1 billion, Amazon
said Wednesday. There were more than 1 million deals exclusively
for Prime members, the company said.
At the same time, Amazon welcomed more new Prime members on
Monday than any previous day, and almost as many on Tuesday, making
them the two biggest days ever for member signups, the company
said.
Prime Day was also the biggest event ever for sales of Amazon
devices, including Echo Dot, Fire TV Stick with Alexa Voice Remote,
and Fire TV Stick 4K with Alexa Voice Remote.
Members in the U.S. saved tens of millions of dollars by
shopping from Whole Foods Market and bought more than $2 billion of
products from independent small and medium-sized businesses, Amazon
said.
The company said it was also the fastest Prime Day ever, with
millions of items shipped in one day or faster using Prime Free
One-Day, Prime Free Same-Day or Prime Now worldwide.
Write to Aisha Al-Muslim at aisha.al-muslim@wsj.com
(END) Dow Jones Newswires
July 17, 2019 10:14 ET (14:14 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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