Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation
July 10 2019 - 9:00AM
Business Wire
CMG Radio Joins Major Broadcasters Using
Veritone to Better Compete for Ad Dollars and Streamline
Resource-Intensive Workflows
Veritone Inc. (Nasdaq: VERI), the creator of the world’s first
operating system for artificial intelligence, aiWARE™, today
announced that Cox Media Group (CMG) has selected the
aiWARE-powered Veritone Essentials suite of applications to use
across its 60+ radio stations in 11 markets. CMG Radio is the
latest major broadcast group to join leading broadcasters and
thousands of stations in deploying Veritone’s applications to
streamline content curation and demonstrate ROI for
advertisers.
CMG Radio uses the Essentials applications to provide AI-powered
analytics and insights for both its local direct-sales teams and
its national advertising partners. Additionally, the CMG Radio
content team leverages the Discovery application to generate
insights more efficiently and choose which on-air content should be
extended to digital mediums such as social media.
“Veritone’s industry-leading AI platform will help CMG offer
better, more effective marketing solutions to our customers by
providing data and insight that has previously not existed in the
broadcast space,” says Tim Clarke, vice president of audience and
content, CMG Radio. “Furthermore, our content teams are excited to
leverage the tool to automate tedious processes and assist with
content tracking, discovery, and archiving.”
In terms of audience reach, radio remains a leading advertising
medium in America and is highly effective at driving results, but
broadcasters must substantiate its effectiveness with empirical
data and analytics. That’s what Veritone Essentials is designed to
do. The Veritone platform’s unparalleled combination of features
and applications allows CMG Radio to demonstrate success, enabling
it to better compete for share of ad spend and retain existing
spend. Just as importantly, thanks to AI, CMG Radio can now
automate workflows such as campaign recapping, quantifying earned
media, tracking native and influencer campaigns, and selecting
on-air content to be distributed online — all processes that were
previously 100% manual.
Built on the aiWARE platform, Veritone Essentials is a set of
intelligent applications for content ingestion; management; search;
and distribution of audio, video, and still images. Veritone can
easily ingest and index live or archived broadcast content, then
immediately make it available for search, curation, and sharing.
Essentials applications augment and accelerate existing analytics
workflows, helping broadcasters jump-start their AI journeys and
transform and extend their data in a fraction of the time. aiWARE
is flexible and extensible, currently boasting 18 cognitive classes
over AI engines, which enables organizations to evolve their use of
AI continuously and future-proof their investment.
“As advertising has become more data-driven, it has become
ROI-driven. That means advertisers expect to see concrete evidence
that it’s working. Now Cox Media Group sales reps can supply that
evidence quickly, accurately, and with far less effort than it used
to take, thanks to the AI ecosystem behind Veritone Essentials and
its easy-to-use application interface design,” said Veritone
President Ryan Steelberg. “Station groups throughout the country
are turning to Veritone to be more competitive and automate and
super-charge internal workflows that have been
resource-intensive.”
More information about Veritone’s products and services is
available at www.veritone.com.
About Veritone
Veritone (Nasdaq: VERI) is a leading provider of artificial
intelligence (AI) technology and solutions. The company’s
proprietary operating system, aiWARE™, orchestrates an expanding
ecosystem of machine learning models to transform audio, video, and
other data sources into actionable intelligence. aiWARE can be
deployed in a number of environments and configurations to meet
customers’ needs. Its open architecture enables customers in the
media and entertainment, legal and compliance, and government
sectors to easily deploy applications that leverage the power of AI
to dramatically improve operational efficiency and effectiveness.
Veritone is headquartered in Costa Mesa, California, with over 300
employees, and has offices in Denver, London, New York, San Diego,
and Seattle. To learn more, visit Veritone.com.
Product or service names mentioned herein are the trademarks of
their respective owners.
Safe Harbor Statement
This news release contains forward-looking statements, including
without limitation statements regarding the integration of Wazee
Digital’s Core and Digital Media Hub solutions with Veritone’s
aiWARE operating system and the expected benefits to customers, the
amount of surveillance video expected to be captured daily in 2019,
and the Company’s ability to readily add new capabilities from the
Veritone platform to the Redact application. Without limiting the
generality of the foregoing, words such as “may,” “will,” “expect,”
“believe,” “anticipate,” “intend,” “could,” “estimate” or
“continue” or the negative or other variations thereof or
comparable terminology are intended to identify forward-looking
statements. In addition, any statements that refer to expectations,
projections or other characterizations of future events or
circumstances are forward-looking statements. Assumptions relating
to the foregoing involve judgments and risks with respect to
various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Certain of such judgments and risks are discussed in Veritone’s SEC
filings. Although Veritone believes that the assumptions underlying
the forward-looking statements are reasonable, any of the
assumptions could prove inaccurate and, therefore, there can be no
assurance that the results contemplated in forward-looking
statements will be realized. In light of the significant
uncertainties inherent in the forward-looking information included
herein, the inclusion of such information should not be regarded as
a representation by Veritone or any other person that their
objectives or plans will be achieved. Veritone undertakes no
obligation to revise the forward-looking statements contained
herein to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events.
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Agency Contact: Sunny Branson Wall Street Communications
Tel: +1 801 582-0581 Email: sunny@wallstcom.com Web:
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Veritone Contact: Mike Morper VP, Product Marketing Tel:
+1 888 507 1737 option 3 Email: mmorper@veritone.com Web:
www.veritone.com
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