SANTA MONICA, Calif.,
June 18, 2019 /PRNewswire/ --
Headway, a leading global data-driven growth marketing company
servicing mobile apps, brands and ad-tech companies, and a business
unit of Entravision Communications Corporation (NYSE: EVC),
announced the appointment of Luis
Barrague as Headway's new Chief Executive Officer.
Mr. Barrague is an accomplished executive and digital marketing
leader who joined Headway in 2013. As Headway's Chief Operating
Officer, Mr. Barrague has led the company's global operations,
including its technology and product initiatives, and also the
company's acquisition of Smadex, a company specialized in campaign
optimization for branding and performance through a mobile platform
DSP.
"Headway is an exceptional, data-driven solutions provider,
committed to transparency and backed by talented professionals
dedicated to driving results and growing the businesses of our over
500 monthly active international clients," said Luis Barrague, Chief Executive Officer of
Headway. "I look forward to my new role and I'm excited for the
opportunities ahead as we continue to connect our clients with
engaged audiences, grow their businesses, and build lasting
partnerships."
"Headway and our digital businesses are an important part of
Entravision. Luis has provided crucial leadership in many key
initiatives and I am excited for the future of Headway under his
leadership," said Walter F. Ulloa,
Chairman and Chief Executive Officer of Entravision.
About Headway
Headway is a leading data-driven growth
marketing company servicing mobile apps, brands, and ad-tech
companies worldwide. Headway's mobile-first DSP, Smadex, integrates
with state-of-the-art partner platforms to offer brands seamless
data-driven digital solutions. With a focus on rapid innovation,
cutting-edge technology and strong multi-channel operations,
Headway provides optimized and targeted ad campaigns, empowered by
machine learning, and guided by experienced growth experts. Headway
is a business unit of Entravision Communications Corporation (NYSE:
EVC), a diversified global media, data and technology services
company. For more information, visit www.headwaydigital.com or
email info@headwaydigital.com.
About Entravision Communications Corporation
Entravision is a diversified global media, advertising technology
and data analytics company that reaches and engages Latino
consumers in the U.S. and other markets primarily including
Mexico, Latin America and Spain. Entravision's portfolio includes
digital media properties and advertising technology platforms that
deliver performance-based solutions and data insights, along with
55 television stations and 49 radio stations. Entravision's
digital and technology businesses include Headway, a leading global
provider of mobile, programmatic, data and performance digital
marketing solutions, as well as Pulpo Media, the top-ranked online
advertising platform in connecting businesses with U.S. Latinos.
Entravision is the largest affiliate group of both the Univision
and UniMás television networks, and its Spanish-language radio
stations feature its nationally recognized talent. Entravision also
operates Entravision Solutions, a national sales and marketing
organization representing over 300 owned and affiliated radio
stations, radio networks and digital media platforms, and Headway's
audio advertising platform, AudioEngage. Entravision shares of
Class A Common Stock are traded on The New York Stock Exchange
under the symbol: EVC. Learn more at: www.entravision.com.
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SOURCE Entravision and Headway