BOCA RATON, Fla., June 18, 2019 /PRNewswire/ -- Celsius
Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness
drink, CELSIUS®, today announced the launch of their
newest flavor, Sparkling Fuji Apple Pear. The new flavor
initially launched in the Fitness and Vitamin Specialty
channels. Fuji Apple Pear is the newest addition to the
CELSIUS® line which launched in May, becoming
the ninth SKU in the line comprised of seven sparkling and two
non-carbonated flavors.
In the Vitamin Specialty channel, CELSIUS® Fuji Apple
Pear launched in GNC, with a mandatory 1,800 locations and
authorization across all store sets.
Across the Fitness channel, national distributors Europa Sports
Products and Muscle Foods will carry the new flavor and top-tier
fitness retailers nationwide including Gold's Gym, 24HR Fitness,
Crunch Fitness, Xsport Fitness, Smoothie King, Youfit, Equinox via
Earthbar, In-Shape Fitness and Las Vegas Athletic Club will now
sell CELSIUS® Sparkling Fuji Apple Pear. In
addition, CELSIUS® Fuji Apple Pear is also available
online through Amazon.
"The addition of CELSIUS® Fuji Apple Pear in these
respective locations highlights the significant growth we are
experiencing, not only in the number of retail locations
CELSIUS® is available, but also the number of SKU's each
retailer carries. As we expand our portfolio line-up, we remain
aligned with the company's mission to provide proprietary, proven
and innovative SKUs that taste amazing, with a focus on health and
wellness in the rapidly expanding functional energy market," states
John Fieldly, President and CEO of
Celsius Holdings, Inc. "After our initial launch of Sparkling
Fuji Apple Pear to the fitness channel, we anticipate significant
expansion throughout all retail channels in the coming months."
CELSIUS® is unique in being a crossover drink, with
many consumers using it to enhance their workouts due to its proven
functional benefits. Additionally, CELSIUS®, is also
utilized as a "better for you" energy alternative as
health-conscious consumers are looking for higher quality
alternatives.
About Celsius Holdings, Inc.
Celsius Holdings, Inc.
(NASDAQ: CELH), is a global company with a proprietary, clinically
proven formula for its brand CELSIUS® and all its sub-brands. A
lifestyle fitness drink and a pioneer in the rapidly growing
performance energy sector, CELSIUS® has four beverage lines that
each offer proprietary, functional, healthy-energy formulas
clinically proven to offer significant health benefits to its
users. The four lines include, CELSIUS® Originals, CELSIUS HEAT™,
CELSIUS® On-the-Go, and CELSIUS® Sweetened with Stevia. CELSIUS®
has zero sugar, no preservatives, no aspartame, no high fructose
corn syrup, and is non-GMO, with no artificial flavors or colors.
The CELSIUS® line of products is Certified Kosher and Vegan.
CELSIUS® is also soy and gluten-free and contains very little
sodium. CELSIUS® functional claims are backed by six
university studies that were published in peer-reviewed journals
validating the unique benefits CELSIUS® provides. CELSIUS® is sold
nationally at Target, CVS, GNC, The Vitamin Shoppe, 7-Eleven,
Dick's Sporting Goods, The Fresh Market, Sprouts and other key
regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's and Food Lion. It is also
available on Amazon, at fitness clubs and in select micro-markets
across the country. For more information, please visit Celsius at
www.celsius.com or Celsius Holdings, Inc., at
www.celsiusholdingsinc.com.
Investor Relations:
Cameron Donahue
(651) 653-1854
cameron@haydenir.com
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SOURCE Celsius Holdings, Inc.