In a new 12-week clinical study, SkinGuard
users experienced a significant reduction in the incidence of Razor
Bumps (Pseudofolliculitis barbae), the most common shave related
skin problem amongst men of African ancestry
For more than a century, Gillette (NYSE: PG) has vowed that all
men deserve to look and feel their best – including those who
suffer from sensitive skin or symptoms of shaving irritation. And
according to new research findings, the recently launched
SkinGuard* razor is also helping men who are susceptible to razor
bumps, also known as Pseudofolliculitis barbae or PFB.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190611005329/en/
(Graphic: Business Wire)
Results from a recent clinical study from Wake Forest University
revealed that the incidence of men’s razor bumps were reduced on
average by 60 percent after 12-weeks daily shaving** with Gillette
SkinGuard. Additionally, respondents said the improvement also
prompted significant, emotional and social benefits, such as
feeling more attractive, more confident and more comfortable
getting closer to others.
“With these ground-breaking results, a daily shave with a razor
blade is no longer ‘too close for comfort’ for men with PFB,” said
Professor Amy McMichael, MD, Professor and Chair of the Department
of Dermatology at Wake Forest Baptist Medical Center. “As the study
revealed, Gillette SkinGuard significantly reduces the occurrence
of razor bumps and significantly improved the skin`s appearance,
enabling men with PFB to have an improved and more comfortable
shave experience as compared to their previous shaving habits.”
Razor bumps occur most often in men who are of African or
Indo-European ancestry due to the extreme curl of the facial hair
often seen in these groups of men, but can affect men and women of
all ethnicities. Razor bumps can occur when the body’s natural
“defense system” is triggered by the regrowth of cut hair back into
the skin. This can create inflamed, and sometimes painful, bumps,
or papules, occurring most commonly in the neck and under the
chin.
Gillette SkinGuard addresses Pseudofolliculitis barbae through
an entirely new design philosophy: It includes a bridge element
which separates 2 low cutting force blades which are optimally
positioned versus the skin. The SkinGuard-bridge feature
absorbs force from the hand to reduce blade pressure on the skin,
and smooths the skin to create a more even shaving plane while
raising the blades slightly away from the skin surface to
minimize blade interaction with skin. The 2 low cutting force
blades ensure that the hair is only touched by the blades up
to two times per shaving stroke and that the hair is cut to the
level of the skin surface. Low cutting force blades put
minimal stress on the hair follicle and reduce the tug and pull
effect that can cause irritation and inflammation.
Similar to Fusion ProShield, SkinGuard also has lubrication
before and after the blades to minimize friction during the
shave.
“SkinGuard is designed to address the unmet needs of men who
suffer from PFB, and we’re delighted that this clinical study
confirmed its effectiveness,” said Troy Nimrick, R&D Director,
P&G Grooming. “The evidence that it can significantly reduce
the occurrence of razor bumps in a way that is meaningful to men
has made SkinGuard earn a place as an effective shaving option for
men with PFB.”
Results from this study will be presented at the 24th World
Congress of Dermatology in Milan, Italy, June 10-15, 2019. If
attending the World Congress of Dermatology, please visit the
P&G booth #C68 and/or attend the Gillette Meet the Expert
session entitled “Male facial hair removal and its impact on skin”
on June 12th from 18:30-19:30 in the Milano Congressi Amber 1 room
where Prof. McMichael will give a talk on these new clinical
findings.
Gillette SkinGuard is available for a suggested retail price of
$9.99 for a handle and two cartridges; refill cartridges can be
purchased for $8.99 for two cartridges or $14.99 for four
cartridges. Final pricing is at the sole discretion of the
retailer.
Study Methodology:
Improvement of Skin Condition with a Daily Shave Regiment in
a Population of Men with Razor Bumps**
The investigator-blinded study included 20 men aged 20-60 years
with at least a 2-year history of razor bumps and with symptoms of
mild to moderate razor bumps irritation and razor related
inflammation of the hair follicles based on Investigator Global
Severity Assessment. The subjects were given the new razor
technology, SkinGuard, and were asked to shave daily* over the
course of 12 weeks, with their regular shave preparation products.
The subjects were evaluated at baseline, and at weeks 4, 8, and 12.
Evaluations included quantitative lesion counts, Investigator
Global Severity Assessment (IGA) and a subjective Quality of Life
questionnaire.
About Gillette
For more than 115 years, Gillette has delivered precision
technology and unrivalled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming, to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams
and creams), skin care, after shaves, antiperspirants, deodorants
and body wash. For more information and the latest news on
Gillette, visit www.gillette.com. To see our full selection of
products, visit www.gillette.com. Follow Gillette on Twitter,
Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
*Known as SkinGuard Sensitive in the UK**Daily is defined as 5+
times per week
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190611005329/en/
Ahmed Rizk, Gillette(857) 777-6129rizk.aa@pg.com
Joseph Guarino, MMK+(646) 935-4150Joseph.guarino@ketchum.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2023 to Apr 2024