Calling All “Rad Dads” of America: BAGEL BITES and Tony Hawk Want You to Join the #RadDadSquad
June 06 2019 - 9:00AM
Business Wire
It’s been almost two decades since professional skateboarder
Tony Hawk endorsed the BAGEL BITES brand (one of his first
mainstream sponsorships!) and since then he has gone on to be one
of the most influential skateboarders of all time. But his greatest
achievement? Going from legendary rad skateboarder to legendary
“Rad Dad” of six. And now, the BAGEL BITES brand and Hawk are
teaming up once again to encourage dads across America to join the
#RadDadSquad.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190606005175/en/
Bagel Bites Rad Dad Squad (Photo:
Business Wire)
Dads today are dramatically changing what it means to be a dad –
they are not only spending more time with their kids than any
previous generation*, but they are more engaged. They are going
beyond changing diapers and pick-up duty, and getting on their
kids’ levels through play and genuine involvement. The BAGEL BITES
brand defines “Rad Dads” as the spontaneous dads who go out of
their way to create fun moments with their kids, and inspire their
kids to laugh and find joy in being themselves. Rad Dads know that
connecting with their kids is just as important as providing for
them.
“Being there for your kids is most important … not just cheering
them on, but actually participating with them. Dads these days are
inspiring future generations and leading by example,” said Hawk.
“Being a dad is my proudest accomplishment.”
Whether it’s transforming a staircase into an epic slide,
hosting tea parties or having a sing-along dance party, the BAGEL
BITES brand and Hawk want to see what makes you or the dads in your
life proud members of the Rad Dad Squad. This summer, show off and
share your Rad Dad moves on social media using #RadDadSquad.
“The BAGEL BITES brand is all about creating small bonding
moments for families, like catching up on the day over an afternoon
snack or sharing a plate during movie night, and we believe these
bite-sized moments can have the biggest impact,” said Kat Goodman,
BAGEL BITES Brand Manager. “This Father’s Day and beyond, we’re
excited to shine a celebratory spotlight on the Rad Dads that make
these moments of fun possible every day.”
Three lucky dads and their kids will win the opportunity to
spend a day with Hawk on his skate ramp in San Diego and handplant
some BAGEL BITES pizza snacks with the sports legend himself.
Winners will be announced throughout the month of June, starting on
Father’s Day (the ultimate Rad Dad gift!). Throughout the summer,
the BAGEL BITES brand will also surprise lucky dads on social media
with custom Rad Dad swag, including hoodies, nail polish and hats,
and a limited-edition skate deck signed by Tony.
To help announce the #RadDadSquad, the BAGEL BITES brand
produced two spots and social content in collaboration with D/CAL,
the creative agency Hawk co-founded. In “Sell-Out,” Hawk recounts
when he first teamed up with the BAGEL BITES brand, and in “Get
Rad,” he reveals his signature Rad Dad tricks and encourages dads
across America to join the #RadDadSquad.
There is no purchase necessary to enter or win and the
sweepstakes is open to all legal U.S. residents 13 years of age or
older. To be entered for a chance to win, posts must be shared
between June 6 and 23, and must include #Sweepstakes and
#RadDadSquad. For more information about how to join the Rad Dad
Squad, official rules, including odds, prizes and details, visit
RadDadSquad.com, and follow the BAGEL BITES brand on Facebook,
Twitter and Instagram.
*Source:
https://www.pewresearch.org/fact-tank/2018/06/13/fathers-day-facts/
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20190606005175/en/
PR Contact:Jenny ErmerICF
Next312-377-4138Jenny.Ermer@icfnext.com
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