Nickelodeon Expands Partnership with pocket.watch
June 05 2019 - 9:00AM
Business Wire
Viacom Nickelodeon Consumer Products to
Manage International Consumer Products Licensing for Ryan’s World
and Ryan’s Mystery Playdate
*Click HERE for art.
Viacom Nickelodeon Consumer Products (VNCP) today announced an
agreement with pocket.watch, the new studio creating global
franchises from the YouTube stars and characters loved by
Generation Alpha, to manage licensing in select international
markets across all product categories for Ryan’s World, a companion
consumer products line featuring YouTube superstar Ryan from Ryan
ToysReview and the universe of characters created by Ryan and his
parents, and Ryan’s Mystery Playdate, Nickelodeon’s new breakout
live-action series created and produced by pocket.watch and
starring Ryan and his parents. VNCP will represent licensing for
the properties across key markets in Europe, the Middle East,
Canada and South America. Pocket.watch’s existing portfolio of
licensees in markets covered by the deal will be managed by VNCP,
effective immediately. All domestic consumer products licensing for
Ryan’s World and Ryan’s Mystery Playdate will continue to be
managed directly by pocket.watch.
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Viacom Nickelodeon Consumer Products to
Manage International Consumer Products Licensing for Ryan's World
and Ryan's Mystery Playdate (Photo: Business Wire)
“Ryan is a bonafide star for the YouTube generation, and we are
thrilled to expand our partnership with him and with pocket.watch,”
said Pam Kaufman, President, Viacom Nickelodeon Consumer Products.
“We are incredibly excited to further develop and grow Ryan into a
truly global retail brand through our expertise in creative,
product development and retail marketing.”
Ryan’s Mystery Playdate was recently greenlit for a second
season. The live-action series follows Ryan as he tackles a series
of imaginative, physical challenges and solves mystery box puzzles
to reveal the identity of his playdate. The series has quickly
emerged as the number-one preschool show on all TV and reached more
than 22 million total viewers since its launch in April.
“Viacom has been a great partner for us, and it is incredible to
see what we’ve accomplished together in such a short time,” said
Chris M. Williams, Founder and CEO of pocket.watch. “Pam and her
team are some of the best in the business, and we’re thrilled to
have them representing Ryan’s World and Ryan’s Mystery Playdate
consumer products internationally.”
Pocket.watch is the new studio that specializes in entertaining
and inspiring kids and families through digital-first content and
sparking their imaginations with lifestyle products ranging from
toys to toothbrushes. The company inspires kids to seamlessly move
between screen time and playtime and boasts a growing portfolio of
franchises that includes some of the largest kids and family
YouTube brands in the world alongside original characters and
talent that the company has extended into premium series, consumer
products, books, games, live events and more. Pocket.watch was
founded in March 2017 by Chris M. Williams and is located in Culver
City, CA where it maintains an office and studio. The management
team is made up of studio veterans and visionaries from traditional
and digital entertainment including Albie Hecht, Stone Newman, Jon
Moonves and David B. Williams. Investors include Viacom, Greycroft,
Third Wave Digital and United Talent Agency (UTA), as well as
notable strategic angels including Robert Downey Jr. (Team Downey)
and Jon Landau.
Viacom led pocket.watch’s $15M Series B investment round in
2018.
About Viacom Nickelodeon Consumer Products
Viacom Nickelodeon Consumer Products (VNCP) oversees all
merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB,
VIA), one of the world’s leading multimedia entertainment companies
and home to such powerhouse brands as Nickelodeon, MTV, Paramount
Network, Paramount Pictures and Comedy Central. With a diverse
portfolio spanning animation, preschool, youth and adult licenses,
VNCP is committed to providing key partner development and
innovative marketing solutions, ensuring the highest quality
product offering across some of the world's most powerful TV and
entertainment properties, including SpongeBob SquarePants, PAW
Patrol and Teenage Mutant Ninja Turtles.
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version on businesswire.com: https://www.businesswire.com/news/home/20190605005090/en/
Viacom Nickelodeon Consumer Products Press:Clint
Hayashi(212) 846-5991clint.hayashi@nick.com
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